Dave

Do you wish to see your byline adorning the pages of your favorite publication? Do you want to build a reader base that awaits your next article with bated breath? Well, with a little bit of work, you can take your magazine article writing skills to the next level. The …

The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on …

Learning how to create a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Might seem like a big commitment at first, but it will pay you back by helping you organize your content creation processes. Whether it is a …

The quality of your business writing and communication within and outside your organization says a lot about your business itself. It’s a fact that your target reader, whoever that might be, will judge your brand, quality of service and professionalism based on the content they read from you. Let me …

It’s impossible for businesses to succeed these days without focusing on what customers want. You want to align your offerings and marketing to meet the desires of your target market because this dictates your brand image. Staying ahead of the curve in terms of UX/UI design trends is paramount to …

Inbound marketing is a concept that has both positive and negative connotations. Like everything else, marketing has evolved with technology and has made great strides, especially in the inbound marketing arena. Today, my focus is on helping you understand what is inbound marketing and what are inbound marketing channels. For …

Every business or brand needs to engage with its customers to have any chance of success, and content plays a key role in productive engagements and forming meaningful connections. For optimal results, you need to tap into all types of content and possibly hone in on a few channels that …

Many beginner writers or authors and even experienced wordsmiths aren’t exactly sure about the difference between editing and proofreading. What about copy editing – and how is that different? The confusion doesn’t end there, and often you’ll end up paying for an editing job, when in fact all you needed …

Running an eCommerce business involves a number of considerations. You need to have a responsive, easy-to-navigate web design to hook visitors and then catchy web copywriting to reel your customers in. However, have you thought about the product hierarchy or taxonomy of your eCommerce store?

Affiliate marketing offers anyone with a laptop a chance to generate a viable income as long as they can create quality content. However, the strategy of churning out content with the hopes that readers will convert into buyers automatically is one doomed for failure from the start. But, how to …