Dave

Created by a third-party company, Moz, Domain Authority [DA] is a score that has been designed to estimate the probability of a website ranking on Google’s Search Engine Results Page [SERP]. While DA isn’t directly linked with Google’s ranking metrics, there are some shared attributes that deem it an element …

Do you know that 90% of marketers making use of content marketing plan to continue their investment in this department in 2022? With 65% focus on written content and eBook marketing to improve outreach and conversions, every business is jumping on the eBook bandwagon. eBooks are one of the best …

Many marketers struggle to measure the performance of their content marketing strategy. After all, it’s quite challenging to track the success and effectiveness of a content marketing strategy. This is because while content can drive business growth, it doesn’t have a direct impact on your revenue.

Online users’ attention has become increasingly limited as more and more online businesses are popping up. Staying on top of the latest website design trends is an effective way to capture the fleeting attention of your audience. Since the advent of the novel coronavirus pandemic, we have seen a rise …

Search Engine Optimization [SEO] aims to increase the percentage of visitors a website receives every month, while      on the other hand, Conversion Rate Optimization [CRO] focuses on improving the percentage of visitors who take the desired action on a specific web page or landing page. Although they are two distinct …

Have you ever hired somebody who couldn’t write well? How did that work out for you? Probably not so great. It’s no secret that content is king on the internet. To succeed in today’s online marketplace, you need to produce high-quality content that engages your audience and drives conversions. However, …

A corporate job posting easily attracts 250 resumes on average. Out of these, employers will call 4 to 6 in for an interview and then select only 1 candidate for the job. Given the cut-throat competition, hopeful employees must draft an attractive resume. There are several key components of an effective resume, …

SEO copywriting is integral to ensure that a company’s website appears higher on the Search Engine Results Pages [SERPs] and attracts more qualified leads to relevant pages with compelling write-ups that lead to higher conversions. Keeping up with SEO best practices might be challenging as search engines like Google and …

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly …

Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take …