Capitalizing Your Title: The Dos, Don’ts and Details
There are varying and often confusing rules to the use of the English language and none so much as title capitalization. With a language that’s so pervasive and commonly used, you’re bound to find different schools of thought that define the rules in their own way. When it comes to …
How to Write Compelling Product Descriptions that Convert
A compelling product description is crucial to the success of your eCommerce business. For those of you that don’t know, these are essential pieces of marketing copy that describes your product’s features and benefits to potential customers, persuading them to buy. Excellent product descriptions accurately capture the essence of a …
How to Write the Perfect Professional Bio
We’ve all had to be introspective at some point, especially when you’re looking to put yourself out there through a professional bio. You’ve likely thought about who you are or what qualities you embody. You’ve thought about your achievements. Thinking to yourself is one thing, though, and writing it down …
Tips for Writing SEO-friendly Content to Gain Visibility on Search Engines
Search engine optimization, or SEO, as it may be known to most of you, is a rapidly evolving discipline that has been on the rise ever since Google took the world of search engines by storm. Accoridngly, learning how to write SEO-firendly articles is number one on the checklist of …
Why Hire Professional Transcribers Instead of Using Transcription Software
Speech recognition has come a long way and has been one of the leading developments in reach towards the Internet of Things. Now, with Google Home and Amazon’s Alexa, we can control just about any aspect of room ambience without moving an inch. While services like these might lead you …
Writing a Touching Eulogy Speech for the Perfect Good Bye
Bereavement can be one of the most difficult aspects of life to cope with. Loved ones inevitably pass on, but writing a eulogy speech that does justice to the loss you feel is one of the hardest things you’ll ever have to do. If you (or someone you know) have …
Business Plan Writing- What it Is and 13 Reasons You Should Have a Business Plan
Business plan writing is crucial to ensure long-term success and create a detailed written plan of where your company is headed. According to the USA Bureau of Labor Statistics, 20% of small-medium entrepreneurs fail after the first year. The percentage of failure is approximately doubled and quadrupled after 2 and …
A Brief Guide to Writing Amazon Affiliate Review Articles
It’s been a while since Amazon changed the game when it came to buying and selling products online. We’re not just talking about the bookstore-killer’s move into wider e-commerce, but rather how it encouraged a shift from the classical sales model that relied on company employees to generate and convert …
What is Value-added Content? Elevating your game and engaging with potential leads
Content marketing might very well be older than the internet itself. Brands have been building personas around themselves for as long as there have been products to sell and qualities that sell better than others. Where a one size fits all approach would’ve worked well in the print media era, …
What Makes a Press Release Noteworthy?
From a consumer perspective, press releases might not feel all that relevant at this point. Why would we even need to know how to make a press release newsworthy? Are Press Releases Still Relevant The quick answer is… a resounding YES!! They came to exist at a time when print …