Content Marketing

Many marketers struggle to measure the performance of their content marketing strategy. After all, it’s quite challenging to track the success and effectiveness of a content marketing strategy. This is because while content can drive business growth, it doesn’t have a direct impact on your revenue.

Content marketing might very well be older than the internet itself. Brands have been building personas around themselves for as long as there have been products to sell and qualities that sell better than others. Where a one size fits all approach would’ve worked well in the print media era, …

Access to information has never come as easily to us as it does today. We’re all constantly connected to the world, via our phones and our watches. Even our homes now offer integration with internet-based services (the Internet of Things has seen to that). In such an environment, as a …

The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on …

Learning how to create a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Might seem like a big commitment at first, but it will pay you back by helping you organize your content creation processes. Whether it is a …

Inbound marketing is a concept that has both positive and negative connotations. Like everything else, marketing has evolved with technology and has made great strides, especially in the inbound marketing arena. Today, my focus is on helping you understand what is inbound marketing and what are inbound marketing channels. For …

In the digital marketing world, it’s clear that content is king. Publishing thoughtful content on a regular basis can help establish your company as a thought leader in your field. Not to mention, it keeps your brand top of mind as customers go through your sales funnel. At Content Development …

Welcome to the future. At Content Development Pros we understand that technology has entirely disrupted the marketing & advertising industry. Today’s consumers are looking online, on their phones, on the go – all the time. This constant state of connectivity and the availability of data allows us to provide excellent …

Yes folks. It’s that time of year when digital marketing experts and wannabe goo-roos unload their years of experience and thoughts during a quiet contemplation on the year ahead: in this case, 2019. No matter how fantastic a product or service is, businesses have always relied on content to convey …

The importance of Search Engine Optimization and content marketing cannot be ignored in today’s highly competitive business world. Although there has been a debate over which of these techniques is more important for the success of a business, expert marketing professionals know that they go hand in hand. For a …