Content Writing

There are varying and often confusing rules to the use of the English language and none so much as title capitalization. With a language that’s so pervasive and commonly used, you’re bound to find different schools of thought that define the rules in their own way. When it comes to …

Search engine optimization, or SEO, as it may be known to most of you, is a rapidly evolving discipline that has been on the rise ever since Google took the world of search engines by storm. Accoridngly, learning how to write SEO-firendly articles is number one on the checklist of …

As a business, you want every piece of content you create to have that viral hook which could potentially lead to a social epidemic that reaches millions. Viral content is great for brand building and traffic, and even if it doesn’t provide an immediate boost in sales or conversions, the …

The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on …

Learning how to create a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Might seem like a big commitment at first, but it will pay you back by helping you organize your content creation processes. Whether it is a …

The quality of your business writing and communication within and outside your organization says a lot about your business itself. It’s a fact that your target reader, whoever that might be, will judge your brand, quality of service and professionalism based on the content they read from you. Let me …

Inbound marketing is a concept that has both positive and negative connotations. Like everything else, marketing has evolved with technology and has made great strides, especially in the inbound marketing arena. Today, my focus is on helping you understand what is inbound marketing and what are inbound marketing channels. For …

Every business or brand needs to engage with its customers to have any chance of success, and content plays a key role in productive engagements and forming meaningful connections. For optimal results, you need to tap into all types of content and possibly hone in on a few channels that …

As this pandemic has shown, the world has a growing dependence on Google for all of its queries, from news to images to directions. This has effectively shaped how we, business owners, view the internet and the need for SEO. Ideally we all want to rank on the first page …

2020 has been a real let down. Ever since Covid-19 was declared a global pandemic by the WHO, thousands of people have been infected in almost every country around the world. With hospitals filled to capacity, governments have imposed lockdowns to further curtail the spread, which has led to fears …