Emotional Advertising: How to Create Content That Connects With Your Audience Instantly
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With …
8 Timeless Content Writing Topics for Your Blog
Are you at a loss for content writing topics for your blog? There are plenty of evergreen topics that suit just about any blog. Read on to find out. 1. Advice and Opinion Pieces Life advice can be a great way to drive readership up, especially if you’ve cultivated a …
Capitalizing Your Title: The Dos, Don’ts and Details
There are varying and often confusing rules to the use of the English language and none so much as title capitalization. With a language that’s so pervasive and commonly used, you’re bound to find different schools of thought that define the rules in their own way. When it comes to …
Tips for Writing SEO-friendly Content to Gain Visibility on Search Engines
Search engine optimization, or SEO, as it may be known to most of you, is a rapidly evolving discipline that has been on the rise ever since Google took the world of search engines by storm. Accoridngly, learning how to write SEO-firendly articles is number one on the checklist of …
9 Ways to Create That Viral Hook to Keep Readers Coming Back for More
As a business, you want every piece of content you create to have that viral hook which could potentially lead to a social epidemic that reaches millions. Viral content is great for brand building and traffic, and even if it doesn’t provide an immediate boost in sales or conversions, the …
Creating Content that Converts – Tips to Take Your Content Marketing Game to the Next Level
The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on …
How to Create an Effective Content Calendar That Actually Works
Learning how to create a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Might seem like a big commitment at first, but it will pay you back by helping you organize your content creation processes. Whether it is a …
The Basics of Effective Business Writing – Get Your Message Across Precisely and Professionally
The quality of your business writing and communication within and outside your organization says a lot about your business itself. It’s a fact that your target reader, whoever that might be, will judge your brand, quality of service and professionalism based on the content they read from you. Let me …
What Are Inbound Marketing Channels?
Inbound marketing is a concept that has both positive and negative connotations. Like everything else, marketing has evolved with technology and has made great strides, especially in the inbound marketing arena. Today, my focus is on helping you understand what is inbound marketing and what are inbound marketing channels. For …
17 Types of Content Writing Vital in a High-Impact Marketing Strategy
Every business or brand needs to engage with its customers to have any chance of success, and content plays a key role in productive engagements and forming meaningful connections. For optimal results, you need to tap into all types of content and possibly hone in on a few channels that …