Capital title feature
Content Writing

Capitalizing Your Title: The Dos, Don’ts and Details

There are varying and often confusing rules to the use of the English language and none so much as title capitalization. With a language that’s so pervasive and commonly used, you’re bound to find different schools of thought that define the rules in their own way. When it comes to …

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f-image - Tips for Writing SEO-friendly
Content WritingSEO

Tips for Writing SEO-friendly Content to Gain Visibility on Search Engines

Search engine optimization, or SEO, as it may be known to most of you, is a rapidly evolving discipline that has been on the rise ever since Google took the world of search engines by storm. Accoridngly, learning how to write SEO-firendly articles is number one on the checklist of …

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9 Ways To Create That Viral Hook To Keep Readers Coming Back for More_ feat
Content Writing

9 Ways to Create That Viral Hook to Keep Readers Coming Back for More

As a business, you want every piece of content you create to have that viral hook which could potentially lead to a social epidemic that reaches millions. Viral content is great for brand building and traffic, and even if it doesn’t provide an immediate boost in sales or conversions, the …

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Creating Content that Converts feature
Content MarketingContent Writing

Creating Content that Converts – Tips to Take Your Content Marketing Game to the Next Level

The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on …

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f-image content calendar
Content MarketingContent Writing

How to Create an Effective Content Calendar That Actually Works

Learning how to create a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Might seem like a big commitment at first, but it will pay you back by helping you organize your content creation processes. Whether it is a …

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f-image BW
Business PlanContent Writing

The Basics of Effective Business Writing – Get Your Message Across Precisely and Professionally

The quality of your business writing and communication within and outside your organization says a lot about your business itself. It’s a fact that your target reader, whoever that might be, will judge your brand, quality of service and professionalism based on the content they read from you. Let me …

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f-image inbound
Content MarketingContent Writing

What Are Inbound Marketing Channels?

Inbound marketing is a concept that has both positive and negative connotations. Like everything else, marketing has evolved with technology and has made great strides, especially in the inbound marketing arena. Today, my focus is on helping you understand what is inbound marketing and what are inbound marketing channels. For …

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f-image CW
Content Writing

17 Types of Content Writing Vital in a High-Impact Marketing Strategy

Every business or brand needs to engage with its customers to have any chance of success, and content plays a key role in productive engagements and forming meaningful connections. For optimal results, you need to tap into all types of content and possibly hone in on a few channels that …

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10 Reasons Why You Should Hire a Content Writing Service for Your Business Right Now
Content Writing

10 Reasons Why You Should Hire a Content Writing Service for Your Business Right Now

As this pandemic has shown, the world has a growing dependence on Google for all of its queries, from news to images to directions. This has effectively shaped how we, business owners, view the internet and the need for SEO. Ideally we all want to rank on the first page …

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Content Writing

4 Reasons Why You Should Hire a Content Writing Service during the Coronavirus Pandemic

2020 has been a real let down. Ever since Covid-19 was declared a global pandemic by the WHO, thousands of people have been infected in almost every country around the world. With hospitals filled to capacity, governments have imposed lockdowns to further curtail the spread, which has led to fears …

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