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Web Copy

8 SEO Copywriting Tips to Rank Sky-High on SERPs

SEO copywriting is integral to ensure that a company’s website appears higher on the Search Engine Results Pages [SERPs] and attracts more qualified leads to relevant pages with compelling write-ups that lead to higher conversions. Keeping up with SEO best practices might be challenging as search engines like Google and …

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Web Copy

12 Copywriting Tips To Keep Your Audience Engaged

Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  …

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Web Copy

Product Hierarchy / Taxonomy and its Importance in eCommerce

Running an eCommerce business involves a number of considerations. You need to have a responsive, easy-to-navigate web design to hook visitors and then catchy web copywriting to reel your customers in. However, have you thought about the product hierarchy or taxonomy of your eCommerce store?

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Web Copy

How to Write Web Copy that Converts?

Table of Contents 1. The Art of Seductive Web Copy 2. Words Matter 3. What’s Makes You Unique? 4. Be Clear, Concise and Complete 5. Make the Ask 6. Keywords, Keywords 7. Formatting Web copy: The art of writing pretty words that sell like ice cream on a hot summer …

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Why is Website Copywriting Important for My Business?
Content WritingWeb Copy

Why is Website Copywriting Important for My Business?

What is SEO-Friendly Website Content and Why it is Important? Search Engine Optimization (SEO) refers to tailoring content on your website in order to ensure that it can be found by search engines and rank higher in results. Why is this important? Think about it – if you’re a business …

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Have An Underperforming Website? Web Copy Could Be The Reason!
Web Copy

Have An Underperforming Website? Web Copy Could Be The Reason!

In today’s world, the first interaction between a business and its prospective customers generally takes place online. This is why businesses put in a lot of time, money, and effort into building their online presence. Despite the emergence and popularity of different social media platforms, a website still plays a …

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6 Reasons Why You Shouldn’t Hire a Full Time Writer for Content If You Run a Small to Midsized Business
Content WritingWeb Copy

6 Reasons Why You Shouldn’t Hire a Full Time Writer for Content If You Run a Small to Midsized Business

When it comes down to it, there really are only four options you have for content creation if you run a growing business. You can create the content yourself You can hire a freelance writer You can hire a full time content writer You can hire an agency There are …

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Hiring a Copywriting Agency: Are You Doing It Right?
Content WritingWeb Copy

Hiring a Copywriting Agency: Are You Doing It Right?

According to the latest Borrell Associates report, it’s predicted that businesses in the US will spend approximately $19 billion more on advertising than they did last year. Advertising budgets increase each year, so in retrospect, this hike doesn’t come as a surprise. However, a closer read of the report will …

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Content MarketingContent WritingWeb Copy

Our Top Tips to Ensure That Your Content Doesn’t Have a Trust Problem!

SEO and content marketing are exact sciences that produce measureable results. And that’s why optimizing your blog or website for search engines really shouldn’t feel like tuning an old radio. It’s totally possible to cut straight through all the noise and get a solid connection with your audience and readers… …

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Content WritingWeb Copy

What Can a Stellar Copywriting Service Do For You?

Thinking of designing a great website for your brand? An attractive name? Check. A captivating design? Check. Hang on; you are forgetting the most important element on your list! Yes, I am talking about professional content on your website! Online content writing has arrived with a bang in the marketing …

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