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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

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There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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[post_title] => 7 Reasons Your Business Can’t Survive Without A Business Plan in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 7-reasons-your-business-cant-survive-without-a-business-plan-in-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-18 06:08:24 [post_modified_gmt] => 2022-04-18 10:08:24 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a group, movement, chain, or any new fashion statement. Your Christmas cheer or year-end sale has to convince people they are part of the festivities.
  • Create a sense of belonging by sending relatable messages to your audience. This requires you to speak the language of your consumers and perfectly time your campaigns.
  • Get people talking about you, tantalize them with potential surprises and keep their curiosities alive. If you keep working towards creating new and exciting products, features, and services, your consumers will associate your brand with innovation.
  • Tapping into people’s fear of missing out by introducing new concepts, characters, and lifestyle choices that they don’t want to miss out on.
  • Address melancholy and the woes of life by inviting people to stop and reconsider issues around social, financial, physical, mental, and other constraints.
  • Inspire by sharing stories that allow your viewers to emote vulnerability and then end the story on an inspiring note so your audience has a chance to smile through their tears.

Successful Examples of Emotional Marketing

Seeing is believing and so far we have only talked about how rewarding emotional content can be for all sorts of businesses. Now is the time to look into mega-successful brands that claimed the top spot in the past couple of years as the best campaigns to delight audiences worldwide.

Apple

Apple’s Think Different campaign is literally perched on top because it has harnessed multiple emotions (positivity, pride, brilliance) to capture its audience and foster brand loyalty. By marketing itself as the producer of cutting-edge technology and a culture of unveiling its new products, Apple has continuously banked on our desire to be part of something exclusive, top-notch, and catering to our need to be awed (surprised). think different

Coca-Cola

Perhaps one of the boldest moves in history is when Coca Cola decided to abandon its logo and encouraged people to write positive messages and share them with their loved ones. The inclusion of hope, happiness, and human connection makes this beverage company one of the largest business entities in the world. cocacola

SheaMoisture 

Another super inclusive ad campaign was run by SheaMoisture with the tagline “It Comes Naturally.” They celebrated the diversity and strength of Black women, essentially managing to capture one whole demographic using values and inclusion as the key factors.

 

Always 

The #LikeAGirl campaign for Always has been a major success because they understood the complexes and triggers of their audience well. While the phrase “like a girl” has mostly been used to depict girls and women as the weaker sex, Always took a great stride in showing how creative and progressive it can be. Always has used the same phrase and still changed the entire context- they have, to borrow their own words, rewritten the rules.

Volvo

“The car that looks after you, like you look after others.” When we talked about using fear as a tool in a sublime way, this is what we were talking about. Volvo’s marketing strategy was built around vehicle safety and their tagline aptly addressed the concerns of their audience.

These examples are a good blueprint to get inspired form but you also must keep in mind that for each successful campaign, there are multiples that failed to hit their mark and some even caused a backlash (unhappy customers that left). Before you develop any campaign, check in with your audience and follow the comments posted on social media, tracking their reactions. After you are confident you understand the political climate and are sure of the message you want to send, send out your work. Keep a track of how it is being received and tweak it as required to suit your goals.

We Would Like To Help!

Emotional advertising is a powerful and effective tool to attract audiences, convert for sales, and grow your business. No matter how ‘digital’ the world gets, your consumers and prospects are human beings that listen to their gut instinct and follow their hearts. This is why sending them heartfelt messages through your digital marketing efforts is essential to draw them in. You have to be creative and authentic while keeping in mind the requirements and dynamics of your target audience. We have covered the basics of emotional advertising including the most dominant emotions that your audiences will respond to and how you might incorporate feelings in your marketing strategies. If you still have questions about how emotional advertising can benefit you, feel free to reach out to us at Content Development Pros where we generate marketing content tailored specifically for your audience. And if you want to create emotional content that tugs at your audience’s heartstrings, look no further than our amazing content writing services, since we can deliver any type of content you need. As content and digital marketing experts, we have the necessary industry insights that will boost your lead generation efforts and provide successful results. [post_title] => Emotional Advertising: How to Create Content That Connects With Your Audience Instantly [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => emotional-advertising-how-to-create-content-that-connects-with-your-audience-instantly [to_ping] => [pinged] => [post_modified] => 2021-12-30 07:34:15 [post_modified_gmt] => 2021-12-30 12:34:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2687 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 2679 [post_author] => 6 [post_date] => 2021-11-10 08:16:40 [post_date_gmt] => 2021-11-10 13:16:40 [post_content] => Job applications letter writing With the popularity of online platforms such as LinkedIn, it is easier than ever to apply for jobs. Typically for any opening, employers have to sift through a plethora of job applications, some of which they might even reject due to minor errors in the resume or application. If you're applying for jobs, odds are the application process doesn't simply involve you submitting a resume via email or on a job portal anymore. Employers tend to add a level of complexity to the process to ensure only serious candidates submit their details by filling out their online applications. The applications typically require details about the applicant's contact information, academic achievements, employment history, and other relevant areas of interest. Of course, the application letter is an integral part of any submission. Some employers even take the application one step further by including questions that require you to prove your interest and explain why you're the perfect fit for the job. It can often seem overwhelming when going through the application process, but we have some writing tips that can make writing a job application easier and increase your chances of landing the job.

What Is A Job Application?

A job application is a formal document required by employers to facilitate the hiring process. It acts as a statement for why you are the ideal candidate for the position as it consists of relevant personal and professional information that the employer can use to maintain a personnel file. While some jobs might expect you to apply with a resume and cover letter, other employers expect an online, paper, or email application for shortlisting candidates during the hiring process. Sending a well-written application is important when applying for any job as it is maintained in the employer's records, and even if you don't make it in the cut for the particular job you apply for, it might lead your application to be considered for future job openings.

Job Application Writing Tips

Research is an important step before you begin crafting a successful job application

1. Research the Organization

Never start writing an application before you have a thorough understanding of the organization you're applying to. Initial research is important to evaluate the expectations of the employer and also help you get the upper hand by familiarizing yourself with the employer's values, vision, and mission to understand their mindset and use them in your application to emphasize how you'd be a great fit for their company culture. The company's website can also help you familiarise yourself with the organization's main products and services. We would also encourage conducting a broader search engine or social media search to understand the factors that are driving the changes in the organization. Information is power, and the more you know about your organization, the better you'll know what type of answers they expect in a job application which will subsequently increase the chances of you landing the job.

2. Take a Step Back

The key to acing a job application is to understand exactly what the employer is asking for. The best way to do that is by thoroughly reading the application form first before you even start writing. While most job applications follow a standard format that requires submitting your personal details first, followed by academic details and professional information, you should still be on the lookout for different patterns as companies tend to tailor the application to suit their job requirements. Taking a rough overview of the application form can help you understand what you're in for and help you better tackle the application, so don't miss out on this step. If you want to stand out from the crowd, opt for professional help; call us today and get started.

3. Anticipate the Requirements

As a job application is meant to provide comprehensive information about your contact details, academic achievements, employment history, and other awards or certifications you might have amassed during the years, you should have the relevant documents in your possession when filling out the application. The applications can often ask for scans or images of certain documents, so be sure to have soft copies of important documents such as your university degrees, employment letters, and reference letters. You never know what detail they might ask for, so it's better to be prepared to get the formalities done as soon as possible so you can spend more time on the descriptive question sections.

4. Provide Accurate Information

Sharing inaccurate information on your job application can become grounds for termination if your employer discovers it. At times at the end of an application, there is even a tick box that you need to check next to a statement of acknowledgment that states the information you have shared on the application is accurate and true, making it legally binding. Even if the employer discovers the discrepancies in the initial documents after being employed, they can still terminate your contract and ask companies to verify information through background checks. Therefore, it is important to stay one step ahead of the employer and submit details that are valid in your application.

5. Customize Your Application

A good rule of thumb for being shortlisted is tailoring the application to the job requirements to make it seem like you are the perfect fit for the position and possess the relevant qualifications in line with their specified criteria. "Tailoring" the application does not involve copy-pasting the job requirements; instead, focus on deriving examples from your work experiences that can suit the requirements. For example, if the job description states the applicant should possess strong communication skills, it would be beneficial to include examples of how you maintained effective communication streams in projects during your previous employment experiences.

6. Focus on Tone and Language

Another important thing to be considered is keeping the general tone of your application formal and staying away from slang or conversational terms as it is a professional document, and the tone should reflect the seriousness of the applicant. When writing a job application, you also need to be very conscious of the language and terminology being used. In addition to ensuring your document is free from grammatical, spelling, and punctuation errors, you need to ensure the application language is set to the country you're applying to. For example, if you're applying from the United States to a job in the United Kingdom, you need to ensure your spellings are in line with the dialect of British English.

7. Word Selection Is Key

It is important to select your words carefully when crafting your job application. Don't assume the employer will know what you're talking about as they won't spend a second more on your application than they do on other applications, nor will they spend time trying to decipher what you mean, which is why the application should be clear and concise. In the spirit of being clear, be sure to stay away from complex words that can overcomplicate the meaning of your text, and while you might think flowery language can make your achievements seem more impressive, there is a possibility the employer might not understand exactly what you're trying to say. Additionally, always be sure to state full forms if you're using acronyms as your employer won't spend a lot of time trying to figure out whether CDC stands for the Centers for Disease Control or the Central Depository Company. Job applications can often be extremely lengthy and require different types of information

8. Understand the Different Forms of Information Required

The job application won't ask you for one type of information only. There will be a section to fill outstandard information, including your biodata, yes or no questions for legal purposes, and there will also be in-depth sections that might ask you questions such as"Why do you think you're the right fit for this job,""Why do you want to work in this department/organization" or "Give an example of a time when you displayed leadership when working on a team." These questions don't have a right or wrong answer, but they are golden opportunities for you to be more descriptive and provide the employer an insight into your interests and personality as you can elaborate upon your achievements and add a human element to the facts you'd typically present on a resume.

9. Navigating A Free-Form Job Application

While most job applications are typically structured, there is a more challenging application that allows you to showcase whichever qualities and qualifications you believe are relevant to the position. A job application letter can be used to provide details about your academic and professional background and explain why you have an interest in the position. There is no clear pattern specified by employers for this type of application, but generally, the application highlights qualities that should set you apart from other potential candidates for the position in the eyes of the employer. This type of job application should contain information that is relevant and to the point, as employers are typically pressed for time and always be sure to back anything you are saying with appropriate data information that supports your claims. Employers don't typically specify a format for application, but there are a range of professional formats and templates available online for writing job applications, and you can choose any format that appeals to you as long as it is consistent and states relevant information clearly and concisely. These application letters are normally sent via email. They should include professional salutations and greetings addressed to the hiring manager with a formal sign-off on the letter's conclusion. The first and last impressions are exceptionally important in these types of applications as a professional and memorable application letter can often lead to the old job application proceeding to the next stages of the hiring process. There is an art to writing a successful application; however, if you are struggling to paint your achievements and the best light possible, you can always hire an organization to provide application writing services as they can help you write your application from scratch or create a cohesive letter with the information you share that can increase your chances of getting a job interview.

10. Don't Forget to Edit and Proofread

After writing any document, it is a good habit to proofread your work as the first draft is never as good as we think it is. The first draft should focus on ensuring all the important points are included in the application regardless of whether they relate to personal or professional information. The draft should be revised multiple times and spellchecked to ensure there are no blatant are minor errors that can be off-putting to the employer. When editing your document, you need to take a look at it from the perspective of a person who has no prior knowledge about you and your qualifications, as this helps you determine if the text is easy to comprehend for someone who is reading it for the first time. We do understand that it is difficult to maintain an unbiased perspective when reviewing your work, which is why it can be beneficial to avail a professional editing and proofreading service for an outsider's perspective to achieve maximum clarity before you're on your way to submitting an application for a job you deserve. If you need help with your job application, get in touch with our content writing services, please drop us an email or call us today. [post_title] => 10 Job Application Writing Tips to Land You the Job You Deserve [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 10-job-application-writing-tips-to-land-you-the-job-you-deserve [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:19:45 [post_modified_gmt] => 2021-10-28 12:19:45 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2679 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 2673 [post_author] => 6 [post_date] => 2021-11-05 08:10:00 [post_date_gmt] => 2021-11-05 12:10:00 [post_content] => Statement of purpose writing Many elements make up the ordeal that is the admission process. While all are important to be on the receiving end of a favorable outcome, statement of purpose writing is up there with the most essential. Your Statement of Purpose or SOP is basically a personal statement that is a critical piece of your graduate school application. It is all the more important because it provides an insight to the admission committee about who you are, your personal history, your academic accomplishments, and your professional interests while you’re at it. Most institutes make their decision to greenlight an admission based on many criteria but a lot rides on what you share in your SOP, because this is where you’re able to tell authorities why you deserve a yes. Hence, you must follow a strict code of formal formatting and guidelines for your statement of purpose, that too with extreme care and focus. With statement of purpose writers that have helped individuals get into some of the biggest colleges and universities in the world, we’d like to share our expertise so you do not miss your chance. The dos and don’ts of writing a great statement of purpose are as follows.

The Dos of Writing Your Statement of Purpose

Be creative with your statement of purpose writing In order to make a successful attempt at writing your Statement of Purpose, you may want to take the following tips under consideration:

→  Make a List

First things first, when you get down to writing your Statement of Purpose, you would want to make a list of all the things you should or you want to include. It is always much easier to stick to a checklist of sorts than to recall them from the top of your head. It allows you to remember the important things that you want to add and highlight them for better focus. By the end of the writing session, you can check off the things you have included or rework the thing if you missed something.

→  Stick to the Official Format

Even though there is no universal format that you can follow when writing a Statement of Purpose, there might be an official one handed to you by your institution of choice. Many educational institutions like to regulate the formatting of the documents they see. It makes things easier for them as well as for students to pay attention to detail and include relevant pieces of information pertaining to them and their thesis. Moreover, it helps eliminate unnecessary information that may do no good and allows focusing on things that actually do matter, which the reader would like to be there.

→  Be Creative

You have to show your personality, what makes you different writing a Statement of Purpose essay. Contrary to the usual notion that the SOP is a formal document and accordingly, should be kept rigid and formal, there is no harm in being creative therein. In fact, in order to do a successful job at writing one, you have to be expressive while sticking to the format and requirements of the essay. Remember, being personable isn’t mutually exclusive to being formal and can easily go hand-in-hand. It is all about how good you are with precision writing and making sure the spotlight is on your degree and yourself.

→  Stay Genuine and Honest Throughout

Many people may diddle around and build themselves up much more than they should. Not only is this unethical, but be aware that the truth will be found out. Background checks are common and your SOP is being examined by professionals who can tell what’s what. Even if you pass this phase, chances are that you will be found out during the interview. If, prior to admission, they find out that you have been lying in your college applications, it can carry repercussions severe enough to end up on your permanent record. Therefore, it is best to dive into a bit more detail about your truthful accomplishments and personality rather than try and embellish yourself.

→  Write Clearly and Precisely

Many people may be guilty of not sticking to the point and floundering around, adding unnecessary information – in turn, increasing the length of the statement. It is important to note here that you have to follow a certain word count rule. In fact, if the institution you are writing the Statement of Purpose for hasn’t laid down the word count to adhere to, make sure you keep your Statement of Purpose is somewhere between 1000 to 1500 words maximum. Any longer than this, and you can be sure that the reader will not have enough time get through your Statement of Purpose essay.

→  Check, Revise – Then Check Again

You can never go wrong with checking and revising your Statement of Purpose multiple times after you are done with the 1st draft. You may go along the lines of proofreading the whole thing and using online platforms like Grammarly to help you sort out the mistakes and errors. After doing this, you should definitely proofread and check it again. The goal here is to ensure that any possibility of an error has been eliminated because even a minute error can completely change the context of what you are trying to convey. Hence, it is always a good idea to double-check and revise.

→  Read it Aloud, Preferably To Someone Else

Lastly, you may find this interesting but reading aloud an essay, and that too, preferably to another person, helps a lot in distinguishing sentence structure. People have different styles of writing. Thus, reading aloud what you have written to someone else allows insight into your style of writing. You may learn whether your conversational tone makes sense or if the formal tone sounds robotic and unnatural. Then you can proceed to tweak your essay accordingly and repeat the steps until you are satisfied.

The Don’ts of Writing a Statement of Purpose Essay

Don’ts of writing a statement of purpose Just as there are some things you would want to do and include while writing your Statement of Purpose, there are things you would want to exclude and avoid at all costs. Let’s take a look at the don’ts of writing a SOP.

→  Don’t Go Around In Circles – Avoid Repeating Details

We already suggested earlier how remaining clear and precise is good when writing a Statement of Purpose. Therefore, one of the biggest don’ts is to avoid repeating any details that you have already mentioned before. Going around in circles about the same thing, again and again, is disinteresting and may cause your reader to drop the essay and move along. Moreover, you definitely don’t want to bore your reader by repeating details. So try to capture their attention with distinct pieces of information intertwined to form an amazing essay.

→  Don’t Use Complicated Jargon to Impress

Using technical terms, code words, or complicated jargon to impress would do more harm than good. It turns out that admission committees like a Statement of Purpose that describes a candidate’s experience more than their vocabulary. Of course, they are expecting you to know things, but your curriculum vitae and other educational documents like diplomas, degrees, and certifications can validate it for you. A SOP should strictly stick to telling your side of the story while you accomplish all of that. And the simpler, clearer, and to-the-point it is, the better for you.

→  Don’t Undermine Errors, Correct Them If Any

Many people may underestimate errors and the power they hold for your application getting rejected. You really shouldn’t take the route of downplaying even the smallest of errors because it shows your effort and responsibility towards the Statement of Purpose and your character in general. It is indeed not about the error itself than the fact that you couldn’t even care enough to correct it. Therefore, instead of leaving a negative impression about yourself, correct all the errors there may be, and as we said earlier, check, recheck and revise.

→  Don’t Try To Plagiarize

Plagiarizing your Statement of Purpose is like plagiarizing your life story because you think yours isn’t interesting enough. Not only will the institution’s admission committee find out that you plagiarized it, but you will also lose any current and future chance of ever getting an admission. Therefore, write your statement of purpose with your perspective while sticking to concrete facts and genuine experiences. Own the document like it is your autobiography, and the whole world is about to read it. It will give you the right motivation to do the work with honesty and make sure you stick to original information and details about yourself.

→  Don’t Be Generic About Yourself

The institution wants to know that why you are so special that you deserve admission there. The only probable way you can answer this in writing is by not stating your obvious and generic dispositions. Instead, make yourself sound special, unique, by highlighting what’s unique about you. Mediocrity is not the virtue you would want to practice in the case of writing a Statement of Purpose because if you downplay your strengths, chances are the committee won’t find them extraordinary as well. However, you definitely don’t want to go the pompous, self-centered route as well. The best way is to proceed with humility, self-awareness, and belief in your abilities.

→  Don’t List Excuses for Bad Grades

Don’t go on ranting and making excuses for bad grades. It is like highlighting a bad grade that may otherwise not make that much of a difference in the bigger picture. Instead, you may want to outline certain difficult times, some personal problems that would have led to you suffering academically as well. It’s like a game of charades where you are stating the obvious yet, not doing just that – stating the obvious. The person on the other side is human and intelligent enough to connect the dots without you making it look like an excuse than a genuine reason for a potentially one-time educational offset.

→  Don’t Hurry the Writing, Take Your Time

Lastly, you want to take your time with writing the statement of purpose. You don’t want to rush this and make a fool out of yourself because you didn’t have time to correct it, recheck it or make sure it’s on point with the guidelines. Instead, start preparing for writing the Statement of Purpose way before the due date, right after admission dates, and document submissions are posted. In fact, there is no harm in writing multiple drafts of the Statement of Purpose and finalizing one by the end of it that 100% ensures your competency, relevancy and is completely error-free.

Let Experts Take Statement of Purpose Writing Off Your Hands

Writing a Statement of Purpose is a challenging ordeal. You need to have good written expression if you want to make sure you accomplishments, expertise and personality shine through. The last thing you’d want is for your SOP to let you down because you couldn’t find the right words. Hopefully, the dos and don’ts we have shared will help you write the best version of your Statement of Purpose. However, sometimes there is no harm in accepting help. This is where we come in. Our team of professional SoP writers can help you out in no time. With experience writing SoP’s for students applying for various academic programs, our experienced writers bring you the best custom statement of purpose writing and editing service. We’ll start by gathering information about yourself including giving you a call and finding out as much as we can about you. Then, we let our writers weave the magic. What are you waiting for? Contact us at our Toll-Free #: 1-877-897-1725 to place your orders now! [post_title] => Statement of Purpose Writing: The Dos and Don'ts [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => statement-of-purpose-writing-the-dos-and-donts [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:13:17 [post_modified_gmt] => 2021-10-28 12:13:17 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2673 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 10 [current_post] => 0 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 2779 [post_author] => 4 [post_date] => 2022-04-18 06:08:24 [post_date_gmt] => 2022-04-18 10:08:24 [post_content] => Business plan writers You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive. ss chart There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t. As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive. If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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f-image - business plan

7 Reasons Your Business Can’t Survive Without A Business Plan in 2022

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at…

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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

ss chart

There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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[post_title] => 7 Reasons Your Business Can’t Survive Without A Business Plan in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 7-reasons-your-business-cant-survive-without-a-business-plan-in-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-18 06:08:24 [post_modified_gmt] => 2022-04-18 10:08:24 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a group, movement, chain, or any new fashion statement. Your Christmas cheer or year-end sale has to convince people they are part of the festivities.
  • Create a sense of belonging by sending relatable messages to your audience. This requires you to speak the language of your consumers and perfectly time your campaigns.
  • Get people talking about you, tantalize them with potential surprises and keep their curiosities alive. If you keep working towards creating new and exciting products, features, and services, your consumers will associate your brand with innovation.
  • Tapping into people’s fear of missing out by introducing new concepts, characters, and lifestyle choices that they don’t want to miss out on.
  • Address melancholy and the woes of life by inviting people to stop and reconsider issues around social, financial, physical, mental, and other constraints.
  • Inspire by sharing stories that allow your viewers to emote vulnerability and then end the story on an inspiring note so your audience has a chance to smile through their tears.

Successful Examples of Emotional Marketing

Seeing is believing and so far we have only talked about how rewarding emotional content can be for all sorts of businesses. Now is the time to look into mega-successful brands that claimed the top spot in the past couple of years as the best campaigns to delight audiences worldwide.

Apple

Apple’s Think Different campaign is literally perched on top because it has harnessed multiple emotions (positivity, pride, brilliance) to capture its audience and foster brand loyalty. By marketing itself as the producer of cutting-edge technology and a culture of unveiling its new products, Apple has continuously banked on our desire to be part of something exclusive, top-notch, and catering to our need to be awed (surprised). think different

Coca-Cola

Perhaps one of the boldest moves in history is when Coca Cola decided to abandon its logo and encouraged people to write positive messages and share them with their loved ones. The inclusion of hope, happiness, and human connection makes this beverage company one of the largest business entities in the world. cocacola

SheaMoisture 

Another super inclusive ad campaign was run by SheaMoisture with the tagline “It Comes Naturally.” They celebrated the diversity and strength of Black women, essentially managing to capture one whole demographic using values and inclusion as the key factors.

 

Always 

The #LikeAGirl campaign for Always has been a major success because they understood the complexes and triggers of their audience well. While the phrase “like a girl” has mostly been used to depict girls and women as the weaker sex, Always took a great stride in showing how creative and progressive it can be. Always has used the same phrase and still changed the entire context- they have, to borrow their own words, rewritten the rules.

Volvo

“The car that looks after you, like you look after others.” When we talked about using fear as a tool in a sublime way, this is what we were talking about. Volvo’s marketing strategy was built around vehicle safety and their tagline aptly addressed the concerns of their audience.

These examples are a good blueprint to get inspired form but you also must keep in mind that for each successful campaign, there are multiples that failed to hit their mark and some even caused a backlash (unhappy customers that left). Before you develop any campaign, check in with your audience and follow the comments posted on social media, tracking their reactions. After you are confident you understand the political climate and are sure of the message you want to send, send out your work. Keep a track of how it is being received and tweak it as required to suit your goals.

We Would Like To Help!

Emotional advertising is a powerful and effective tool to attract audiences, convert for sales, and grow your business. No matter how ‘digital’ the world gets, your consumers and prospects are human beings that listen to their gut instinct and follow their hearts. This is why sending them heartfelt messages through your digital marketing efforts is essential to draw them in. You have to be creative and authentic while keeping in mind the requirements and dynamics of your target audience. We have covered the basics of emotional advertising including the most dominant emotions that your audiences will respond to and how you might incorporate feelings in your marketing strategies. If you still have questions about how emotional advertising can benefit you, feel free to reach out to us at Content Development Pros where we generate marketing content tailored specifically for your audience. And if you want to create emotional content that tugs at your audience’s heartstrings, look no further than our amazing content writing services, since we can deliver any type of content you need. As content and digital marketing experts, we have the necessary industry insights that will boost your lead generation efforts and provide successful results. [post_title] => Emotional Advertising: How to Create Content That Connects With Your Audience Instantly [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => emotional-advertising-how-to-create-content-that-connects-with-your-audience-instantly [to_ping] => [pinged] => [post_modified] => 2021-12-30 07:34:15 [post_modified_gmt] => 2021-12-30 12:34:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2687 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 2679 [post_author] => 6 [post_date] => 2021-11-10 08:16:40 [post_date_gmt] => 2021-11-10 13:16:40 [post_content] => Job applications letter writing With the popularity of online platforms such as LinkedIn, it is easier than ever to apply for jobs. Typically for any opening, employers have to sift through a plethora of job applications, some of which they might even reject due to minor errors in the resume or application. If you're applying for jobs, odds are the application process doesn't simply involve you submitting a resume via email or on a job portal anymore. Employers tend to add a level of complexity to the process to ensure only serious candidates submit their details by filling out their online applications. The applications typically require details about the applicant's contact information, academic achievements, employment history, and other relevant areas of interest. Of course, the application letter is an integral part of any submission. Some employers even take the application one step further by including questions that require you to prove your interest and explain why you're the perfect fit for the job. It can often seem overwhelming when going through the application process, but we have some writing tips that can make writing a job application easier and increase your chances of landing the job.

What Is A Job Application?

A job application is a formal document required by employers to facilitate the hiring process. It acts as a statement for why you are the ideal candidate for the position as it consists of relevant personal and professional information that the employer can use to maintain a personnel file. While some jobs might expect you to apply with a resume and cover letter, other employers expect an online, paper, or email application for shortlisting candidates during the hiring process. Sending a well-written application is important when applying for any job as it is maintained in the employer's records, and even if you don't make it in the cut for the particular job you apply for, it might lead your application to be considered for future job openings.

Job Application Writing Tips

Research is an important step before you begin crafting a successful job application

1. Research the Organization

Never start writing an application before you have a thorough understanding of the organization you're applying to. Initial research is important to evaluate the expectations of the employer and also help you get the upper hand by familiarizing yourself with the employer's values, vision, and mission to understand their mindset and use them in your application to emphasize how you'd be a great fit for their company culture. The company's website can also help you familiarise yourself with the organization's main products and services. We would also encourage conducting a broader search engine or social media search to understand the factors that are driving the changes in the organization. Information is power, and the more you know about your organization, the better you'll know what type of answers they expect in a job application which will subsequently increase the chances of you landing the job.

2. Take a Step Back

The key to acing a job application is to understand exactly what the employer is asking for. The best way to do that is by thoroughly reading the application form first before you even start writing. While most job applications follow a standard format that requires submitting your personal details first, followed by academic details and professional information, you should still be on the lookout for different patterns as companies tend to tailor the application to suit their job requirements. Taking a rough overview of the application form can help you understand what you're in for and help you better tackle the application, so don't miss out on this step. If you want to stand out from the crowd, opt for professional help; call us today and get started.

3. Anticipate the Requirements

As a job application is meant to provide comprehensive information about your contact details, academic achievements, employment history, and other awards or certifications you might have amassed during the years, you should have the relevant documents in your possession when filling out the application. The applications can often ask for scans or images of certain documents, so be sure to have soft copies of important documents such as your university degrees, employment letters, and reference letters. You never know what detail they might ask for, so it's better to be prepared to get the formalities done as soon as possible so you can spend more time on the descriptive question sections.

4. Provide Accurate Information

Sharing inaccurate information on your job application can become grounds for termination if your employer discovers it. At times at the end of an application, there is even a tick box that you need to check next to a statement of acknowledgment that states the information you have shared on the application is accurate and true, making it legally binding. Even if the employer discovers the discrepancies in the initial documents after being employed, they can still terminate your contract and ask companies to verify information through background checks. Therefore, it is important to stay one step ahead of the employer and submit details that are valid in your application.

5. Customize Your Application

A good rule of thumb for being shortlisted is tailoring the application to the job requirements to make it seem like you are the perfect fit for the position and possess the relevant qualifications in line with their specified criteria. "Tailoring" the application does not involve copy-pasting the job requirements; instead, focus on deriving examples from your work experiences that can suit the requirements. For example, if the job description states the applicant should possess strong communication skills, it would be beneficial to include examples of how you maintained effective communication streams in projects during your previous employment experiences.

6. Focus on Tone and Language

Another important thing to be considered is keeping the general tone of your application formal and staying away from slang or conversational terms as it is a professional document, and the tone should reflect the seriousness of the applicant. When writing a job application, you also need to be very conscious of the language and terminology being used. In addition to ensuring your document is free from grammatical, spelling, and punctuation errors, you need to ensure the application language is set to the country you're applying to. For example, if you're applying from the United States to a job in the United Kingdom, you need to ensure your spellings are in line with the dialect of British English.

7. Word Selection Is Key

It is important to select your words carefully when crafting your job application. Don't assume the employer will know what you're talking about as they won't spend a second more on your application than they do on other applications, nor will they spend time trying to decipher what you mean, which is why the application should be clear and concise. In the spirit of being clear, be sure to stay away from complex words that can overcomplicate the meaning of your text, and while you might think flowery language can make your achievements seem more impressive, there is a possibility the employer might not understand exactly what you're trying to say. Additionally, always be sure to state full forms if you're using acronyms as your employer won't spend a lot of time trying to figure out whether CDC stands for the Centers for Disease Control or the Central Depository Company. Job applications can often be extremely lengthy and require different types of information

8. Understand the Different Forms of Information Required

The job application won't ask you for one type of information only. There will be a section to fill outstandard information, including your biodata, yes or no questions for legal purposes, and there will also be in-depth sections that might ask you questions such as"Why do you think you're the right fit for this job,""Why do you want to work in this department/organization" or "Give an example of a time when you displayed leadership when working on a team." These questions don't have a right or wrong answer, but they are golden opportunities for you to be more descriptive and provide the employer an insight into your interests and personality as you can elaborate upon your achievements and add a human element to the facts you'd typically present on a resume.

9. Navigating A Free-Form Job Application

While most job applications are typically structured, there is a more challenging application that allows you to showcase whichever qualities and qualifications you believe are relevant to the position. A job application letter can be used to provide details about your academic and professional background and explain why you have an interest in the position. There is no clear pattern specified by employers for this type of application, but generally, the application highlights qualities that should set you apart from other potential candidates for the position in the eyes of the employer. This type of job application should contain information that is relevant and to the point, as employers are typically pressed for time and always be sure to back anything you are saying with appropriate data information that supports your claims. Employers don't typically specify a format for application, but there are a range of professional formats and templates available online for writing job applications, and you can choose any format that appeals to you as long as it is consistent and states relevant information clearly and concisely. These application letters are normally sent via email. They should include professional salutations and greetings addressed to the hiring manager with a formal sign-off on the letter's conclusion. The first and last impressions are exceptionally important in these types of applications as a professional and memorable application letter can often lead to the old job application proceeding to the next stages of the hiring process. There is an art to writing a successful application; however, if you are struggling to paint your achievements and the best light possible, you can always hire an organization to provide application writing services as they can help you write your application from scratch or create a cohesive letter with the information you share that can increase your chances of getting a job interview.

10. Don't Forget to Edit and Proofread

After writing any document, it is a good habit to proofread your work as the first draft is never as good as we think it is. The first draft should focus on ensuring all the important points are included in the application regardless of whether they relate to personal or professional information. The draft should be revised multiple times and spellchecked to ensure there are no blatant are minor errors that can be off-putting to the employer. When editing your document, you need to take a look at it from the perspective of a person who has no prior knowledge about you and your qualifications, as this helps you determine if the text is easy to comprehend for someone who is reading it for the first time. We do understand that it is difficult to maintain an unbiased perspective when reviewing your work, which is why it can be beneficial to avail a professional editing and proofreading service for an outsider's perspective to achieve maximum clarity before you're on your way to submitting an application for a job you deserve. If you need help with your job application, get in touch with our content writing services, please drop us an email or call us today. [post_title] => 10 Job Application Writing Tips to Land You the Job You Deserve [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 10-job-application-writing-tips-to-land-you-the-job-you-deserve [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:19:45 [post_modified_gmt] => 2021-10-28 12:19:45 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2679 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 2673 [post_author] => 6 [post_date] => 2021-11-05 08:10:00 [post_date_gmt] => 2021-11-05 12:10:00 [post_content] => Statement of purpose writing Many elements make up the ordeal that is the admission process. While all are important to be on the receiving end of a favorable outcome, statement of purpose writing is up there with the most essential. Your Statement of Purpose or SOP is basically a personal statement that is a critical piece of your graduate school application. It is all the more important because it provides an insight to the admission committee about who you are, your personal history, your academic accomplishments, and your professional interests while you’re at it. Most institutes make their decision to greenlight an admission based on many criteria but a lot rides on what you share in your SOP, because this is where you’re able to tell authorities why you deserve a yes. Hence, you must follow a strict code of formal formatting and guidelines for your statement of purpose, that too with extreme care and focus. With statement of purpose writers that have helped individuals get into some of the biggest colleges and universities in the world, we’d like to share our expertise so you do not miss your chance. The dos and don’ts of writing a great statement of purpose are as follows.

The Dos of Writing Your Statement of Purpose

Be creative with your statement of purpose writing In order to make a successful attempt at writing your Statement of Purpose, you may want to take the following tips under consideration:

→  Make a List

First things first, when you get down to writing your Statement of Purpose, you would want to make a list of all the things you should or you want to include. It is always much easier to stick to a checklist of sorts than to recall them from the top of your head. It allows you to remember the important things that you want to add and highlight them for better focus. By the end of the writing session, you can check off the things you have included or rework the thing if you missed something.

→  Stick to the Official Format

Even though there is no universal format that you can follow when writing a Statement of Purpose, there might be an official one handed to you by your institution of choice. Many educational institutions like to regulate the formatting of the documents they see. It makes things easier for them as well as for students to pay attention to detail and include relevant pieces of information pertaining to them and their thesis. Moreover, it helps eliminate unnecessary information that may do no good and allows focusing on things that actually do matter, which the reader would like to be there.

→  Be Creative

You have to show your personality, what makes you different writing a Statement of Purpose essay. Contrary to the usual notion that the SOP is a formal document and accordingly, should be kept rigid and formal, there is no harm in being creative therein. In fact, in order to do a successful job at writing one, you have to be expressive while sticking to the format and requirements of the essay. Remember, being personable isn’t mutually exclusive to being formal and can easily go hand-in-hand. It is all about how good you are with precision writing and making sure the spotlight is on your degree and yourself.

→  Stay Genuine and Honest Throughout

Many people may diddle around and build themselves up much more than they should. Not only is this unethical, but be aware that the truth will be found out. Background checks are common and your SOP is being examined by professionals who can tell what’s what. Even if you pass this phase, chances are that you will be found out during the interview. If, prior to admission, they find out that you have been lying in your college applications, it can carry repercussions severe enough to end up on your permanent record. Therefore, it is best to dive into a bit more detail about your truthful accomplishments and personality rather than try and embellish yourself.

→  Write Clearly and Precisely

Many people may be guilty of not sticking to the point and floundering around, adding unnecessary information – in turn, increasing the length of the statement. It is important to note here that you have to follow a certain word count rule. In fact, if the institution you are writing the Statement of Purpose for hasn’t laid down the word count to adhere to, make sure you keep your Statement of Purpose is somewhere between 1000 to 1500 words maximum. Any longer than this, and you can be sure that the reader will not have enough time get through your Statement of Purpose essay.

→  Check, Revise – Then Check Again

You can never go wrong with checking and revising your Statement of Purpose multiple times after you are done with the 1st draft. You may go along the lines of proofreading the whole thing and using online platforms like Grammarly to help you sort out the mistakes and errors. After doing this, you should definitely proofread and check it again. The goal here is to ensure that any possibility of an error has been eliminated because even a minute error can completely change the context of what you are trying to convey. Hence, it is always a good idea to double-check and revise.

→  Read it Aloud, Preferably To Someone Else

Lastly, you may find this interesting but reading aloud an essay, and that too, preferably to another person, helps a lot in distinguishing sentence structure. People have different styles of writing. Thus, reading aloud what you have written to someone else allows insight into your style of writing. You may learn whether your conversational tone makes sense or if the formal tone sounds robotic and unnatural. Then you can proceed to tweak your essay accordingly and repeat the steps until you are satisfied.

The Don’ts of Writing a Statement of Purpose Essay

Don’ts of writing a statement of purpose Just as there are some things you would want to do and include while writing your Statement of Purpose, there are things you would want to exclude and avoid at all costs. Let’s take a look at the don’ts of writing a SOP.

→  Don’t Go Around In Circles – Avoid Repeating Details

We already suggested earlier how remaining clear and precise is good when writing a Statement of Purpose. Therefore, one of the biggest don’ts is to avoid repeating any details that you have already mentioned before. Going around in circles about the same thing, again and again, is disinteresting and may cause your reader to drop the essay and move along. Moreover, you definitely don’t want to bore your reader by repeating details. So try to capture their attention with distinct pieces of information intertwined to form an amazing essay.

→  Don’t Use Complicated Jargon to Impress

Using technical terms, code words, or complicated jargon to impress would do more harm than good. It turns out that admission committees like a Statement of Purpose that describes a candidate’s experience more than their vocabulary. Of course, they are expecting you to know things, but your curriculum vitae and other educational documents like diplomas, degrees, and certifications can validate it for you. A SOP should strictly stick to telling your side of the story while you accomplish all of that. And the simpler, clearer, and to-the-point it is, the better for you.

→  Don’t Undermine Errors, Correct Them If Any

Many people may underestimate errors and the power they hold for your application getting rejected. You really shouldn’t take the route of downplaying even the smallest of errors because it shows your effort and responsibility towards the Statement of Purpose and your character in general. It is indeed not about the error itself than the fact that you couldn’t even care enough to correct it. Therefore, instead of leaving a negative impression about yourself, correct all the errors there may be, and as we said earlier, check, recheck and revise.

→  Don’t Try To Plagiarize

Plagiarizing your Statement of Purpose is like plagiarizing your life story because you think yours isn’t interesting enough. Not only will the institution’s admission committee find out that you plagiarized it, but you will also lose any current and future chance of ever getting an admission. Therefore, write your statement of purpose with your perspective while sticking to concrete facts and genuine experiences. Own the document like it is your autobiography, and the whole world is about to read it. It will give you the right motivation to do the work with honesty and make sure you stick to original information and details about yourself.

→  Don’t Be Generic About Yourself

The institution wants to know that why you are so special that you deserve admission there. The only probable way you can answer this in writing is by not stating your obvious and generic dispositions. Instead, make yourself sound special, unique, by highlighting what’s unique about you. Mediocrity is not the virtue you would want to practice in the case of writing a Statement of Purpose because if you downplay your strengths, chances are the committee won’t find them extraordinary as well. However, you definitely don’t want to go the pompous, self-centered route as well. The best way is to proceed with humility, self-awareness, and belief in your abilities.

→  Don’t List Excuses for Bad Grades

Don’t go on ranting and making excuses for bad grades. It is like highlighting a bad grade that may otherwise not make that much of a difference in the bigger picture. Instead, you may want to outline certain difficult times, some personal problems that would have led to you suffering academically as well. It’s like a game of charades where you are stating the obvious yet, not doing just that – stating the obvious. The person on the other side is human and intelligent enough to connect the dots without you making it look like an excuse than a genuine reason for a potentially one-time educational offset.

→  Don’t Hurry the Writing, Take Your Time

Lastly, you want to take your time with writing the statement of purpose. You don’t want to rush this and make a fool out of yourself because you didn’t have time to correct it, recheck it or make sure it’s on point with the guidelines. Instead, start preparing for writing the Statement of Purpose way before the due date, right after admission dates, and document submissions are posted. In fact, there is no harm in writing multiple drafts of the Statement of Purpose and finalizing one by the end of it that 100% ensures your competency, relevancy and is completely error-free.

Let Experts Take Statement of Purpose Writing Off Your Hands

Writing a Statement of Purpose is a challenging ordeal. You need to have good written expression if you want to make sure you accomplishments, expertise and personality shine through. The last thing you’d want is for your SOP to let you down because you couldn’t find the right words. Hopefully, the dos and don’ts we have shared will help you write the best version of your Statement of Purpose. However, sometimes there is no harm in accepting help. This is where we come in. Our team of professional SoP writers can help you out in no time. With experience writing SoP’s for students applying for various academic programs, our experienced writers bring you the best custom statement of purpose writing and editing service. We’ll start by gathering information about yourself including giving you a call and finding out as much as we can about you. Then, we let our writers weave the magic. What are you waiting for? Contact us at our Toll-Free #: 1-877-897-1725 to place your orders now! [post_title] => Statement of Purpose Writing: The Dos and Don'ts [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => statement-of-purpose-writing-the-dos-and-donts [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:13:17 [post_modified_gmt] => 2021-10-28 12:13:17 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2673 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 10 [current_post] => 1 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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f-image - website growing

How Can a Website Help You in Growing Your Business?

Your website is the most important online marketing tool that can help your business grow.…

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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

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There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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[post_title] => 7 Reasons Your Business Can’t Survive Without A Business Plan in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 7-reasons-your-business-cant-survive-without-a-business-plan-in-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-18 06:08:24 [post_modified_gmt] => 2022-04-18 10:08:24 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

[rfp_banner_form formnum="1"]
[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a group, movement, chain, or any new fashion statement. Your Christmas cheer or year-end sale has to convince people they are part of the festivities.
  • Create a sense of belonging by sending relatable messages to your audience. This requires you to speak the language of your consumers and perfectly time your campaigns.
  • Get people talking about you, tantalize them with potential surprises and keep their curiosities alive. If you keep working towards creating new and exciting products, features, and services, your consumers will associate your brand with innovation.
  • Tapping into people’s fear of missing out by introducing new concepts, characters, and lifestyle choices that they don’t want to miss out on.
  • Address melancholy and the woes of life by inviting people to stop and reconsider issues around social, financial, physical, mental, and other constraints.
  • Inspire by sharing stories that allow your viewers to emote vulnerability and then end the story on an inspiring note so your audience has a chance to smile through their tears.

Successful Examples of Emotional Marketing

Seeing is believing and so far we have only talked about how rewarding emotional content can be for all sorts of businesses. Now is the time to look into mega-successful brands that claimed the top spot in the past couple of years as the best campaigns to delight audiences worldwide.

Apple

Apple’s Think Different campaign is literally perched on top because it has harnessed multiple emotions (positivity, pride, brilliance) to capture its audience and foster brand loyalty. By marketing itself as the producer of cutting-edge technology and a culture of unveiling its new products, Apple has continuously banked on our desire to be part of something exclusive, top-notch, and catering to our need to be awed (surprised). think different

Coca-Cola

Perhaps one of the boldest moves in history is when Coca Cola decided to abandon its logo and encouraged people to write positive messages and share them with their loved ones. The inclusion of hope, happiness, and human connection makes this beverage company one of the largest business entities in the world. cocacola

SheaMoisture 

Another super inclusive ad campaign was run by SheaMoisture with the tagline “It Comes Naturally.” They celebrated the diversity and strength of Black women, essentially managing to capture one whole demographic using values and inclusion as the key factors.

 

Always 

The #LikeAGirl campaign for Always has been a major success because they understood the complexes and triggers of their audience well. While the phrase “like a girl” has mostly been used to depict girls and women as the weaker sex, Always took a great stride in showing how creative and progressive it can be. Always has used the same phrase and still changed the entire context- they have, to borrow their own words, rewritten the rules.

Volvo

“The car that looks after you, like you look after others.” When we talked about using fear as a tool in a sublime way, this is what we were talking about. Volvo’s marketing strategy was built around vehicle safety and their tagline aptly addressed the concerns of their audience.

These examples are a good blueprint to get inspired form but you also must keep in mind that for each successful campaign, there are multiples that failed to hit their mark and some even caused a backlash (unhappy customers that left). Before you develop any campaign, check in with your audience and follow the comments posted on social media, tracking their reactions. After you are confident you understand the political climate and are sure of the message you want to send, send out your work. Keep a track of how it is being received and tweak it as required to suit your goals.

We Would Like To Help!

Emotional advertising is a powerful and effective tool to attract audiences, convert for sales, and grow your business. No matter how ‘digital’ the world gets, your consumers and prospects are human beings that listen to their gut instinct and follow their hearts. This is why sending them heartfelt messages through your digital marketing efforts is essential to draw them in. You have to be creative and authentic while keeping in mind the requirements and dynamics of your target audience. We have covered the basics of emotional advertising including the most dominant emotions that your audiences will respond to and how you might incorporate feelings in your marketing strategies. If you still have questions about how emotional advertising can benefit you, feel free to reach out to us at Content Development Pros where we generate marketing content tailored specifically for your audience. And if you want to create emotional content that tugs at your audience’s heartstrings, look no further than our amazing content writing services, since we can deliver any type of content you need. As content and digital marketing experts, we have the necessary industry insights that will boost your lead generation efforts and provide successful results. [post_title] => Emotional Advertising: How to Create Content That Connects With Your Audience Instantly [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => emotional-advertising-how-to-create-content-that-connects-with-your-audience-instantly [to_ping] => [pinged] => [post_modified] => 2021-12-30 07:34:15 [post_modified_gmt] => 2021-12-30 12:34:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2687 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 2679 [post_author] => 6 [post_date] => 2021-11-10 08:16:40 [post_date_gmt] => 2021-11-10 13:16:40 [post_content] => Job applications letter writing With the popularity of online platforms such as LinkedIn, it is easier than ever to apply for jobs. Typically for any opening, employers have to sift through a plethora of job applications, some of which they might even reject due to minor errors in the resume or application. If you're applying for jobs, odds are the application process doesn't simply involve you submitting a resume via email or on a job portal anymore. Employers tend to add a level of complexity to the process to ensure only serious candidates submit their details by filling out their online applications. The applications typically require details about the applicant's contact information, academic achievements, employment history, and other relevant areas of interest. Of course, the application letter is an integral part of any submission. Some employers even take the application one step further by including questions that require you to prove your interest and explain why you're the perfect fit for the job. It can often seem overwhelming when going through the application process, but we have some writing tips that can make writing a job application easier and increase your chances of landing the job.

What Is A Job Application?

A job application is a formal document required by employers to facilitate the hiring process. It acts as a statement for why you are the ideal candidate for the position as it consists of relevant personal and professional information that the employer can use to maintain a personnel file. While some jobs might expect you to apply with a resume and cover letter, other employers expect an online, paper, or email application for shortlisting candidates during the hiring process. Sending a well-written application is important when applying for any job as it is maintained in the employer's records, and even if you don't make it in the cut for the particular job you apply for, it might lead your application to be considered for future job openings.

Job Application Writing Tips

Research is an important step before you begin crafting a successful job application

1. Research the Organization

Never start writing an application before you have a thorough understanding of the organization you're applying to. Initial research is important to evaluate the expectations of the employer and also help you get the upper hand by familiarizing yourself with the employer's values, vision, and mission to understand their mindset and use them in your application to emphasize how you'd be a great fit for their company culture. The company's website can also help you familiarise yourself with the organization's main products and services. We would also encourage conducting a broader search engine or social media search to understand the factors that are driving the changes in the organization. Information is power, and the more you know about your organization, the better you'll know what type of answers they expect in a job application which will subsequently increase the chances of you landing the job.

2. Take a Step Back

The key to acing a job application is to understand exactly what the employer is asking for. The best way to do that is by thoroughly reading the application form first before you even start writing. While most job applications follow a standard format that requires submitting your personal details first, followed by academic details and professional information, you should still be on the lookout for different patterns as companies tend to tailor the application to suit their job requirements. Taking a rough overview of the application form can help you understand what you're in for and help you better tackle the application, so don't miss out on this step. If you want to stand out from the crowd, opt for professional help; call us today and get started.

3. Anticipate the Requirements

As a job application is meant to provide comprehensive information about your contact details, academic achievements, employment history, and other awards or certifications you might have amassed during the years, you should have the relevant documents in your possession when filling out the application. The applications can often ask for scans or images of certain documents, so be sure to have soft copies of important documents such as your university degrees, employment letters, and reference letters. You never know what detail they might ask for, so it's better to be prepared to get the formalities done as soon as possible so you can spend more time on the descriptive question sections.

4. Provide Accurate Information

Sharing inaccurate information on your job application can become grounds for termination if your employer discovers it. At times at the end of an application, there is even a tick box that you need to check next to a statement of acknowledgment that states the information you have shared on the application is accurate and true, making it legally binding. Even if the employer discovers the discrepancies in the initial documents after being employed, they can still terminate your contract and ask companies to verify information through background checks. Therefore, it is important to stay one step ahead of the employer and submit details that are valid in your application.

5. Customize Your Application

A good rule of thumb for being shortlisted is tailoring the application to the job requirements to make it seem like you are the perfect fit for the position and possess the relevant qualifications in line with their specified criteria. "Tailoring" the application does not involve copy-pasting the job requirements; instead, focus on deriving examples from your work experiences that can suit the requirements. For example, if the job description states the applicant should possess strong communication skills, it would be beneficial to include examples of how you maintained effective communication streams in projects during your previous employment experiences.

6. Focus on Tone and Language

Another important thing to be considered is keeping the general tone of your application formal and staying away from slang or conversational terms as it is a professional document, and the tone should reflect the seriousness of the applicant. When writing a job application, you also need to be very conscious of the language and terminology being used. In addition to ensuring your document is free from grammatical, spelling, and punctuation errors, you need to ensure the application language is set to the country you're applying to. For example, if you're applying from the United States to a job in the United Kingdom, you need to ensure your spellings are in line with the dialect of British English.

7. Word Selection Is Key

It is important to select your words carefully when crafting your job application. Don't assume the employer will know what you're talking about as they won't spend a second more on your application than they do on other applications, nor will they spend time trying to decipher what you mean, which is why the application should be clear and concise. In the spirit of being clear, be sure to stay away from complex words that can overcomplicate the meaning of your text, and while you might think flowery language can make your achievements seem more impressive, there is a possibility the employer might not understand exactly what you're trying to say. Additionally, always be sure to state full forms if you're using acronyms as your employer won't spend a lot of time trying to figure out whether CDC stands for the Centers for Disease Control or the Central Depository Company. Job applications can often be extremely lengthy and require different types of information

8. Understand the Different Forms of Information Required

The job application won't ask you for one type of information only. There will be a section to fill outstandard information, including your biodata, yes or no questions for legal purposes, and there will also be in-depth sections that might ask you questions such as"Why do you think you're the right fit for this job,""Why do you want to work in this department/organization" or "Give an example of a time when you displayed leadership when working on a team." These questions don't have a right or wrong answer, but they are golden opportunities for you to be more descriptive and provide the employer an insight into your interests and personality as you can elaborate upon your achievements and add a human element to the facts you'd typically present on a resume.

9. Navigating A Free-Form Job Application

While most job applications are typically structured, there is a more challenging application that allows you to showcase whichever qualities and qualifications you believe are relevant to the position. A job application letter can be used to provide details about your academic and professional background and explain why you have an interest in the position. There is no clear pattern specified by employers for this type of application, but generally, the application highlights qualities that should set you apart from other potential candidates for the position in the eyes of the employer. This type of job application should contain information that is relevant and to the point, as employers are typically pressed for time and always be sure to back anything you are saying with appropriate data information that supports your claims. Employers don't typically specify a format for application, but there are a range of professional formats and templates available online for writing job applications, and you can choose any format that appeals to you as long as it is consistent and states relevant information clearly and concisely. These application letters are normally sent via email. They should include professional salutations and greetings addressed to the hiring manager with a formal sign-off on the letter's conclusion. The first and last impressions are exceptionally important in these types of applications as a professional and memorable application letter can often lead to the old job application proceeding to the next stages of the hiring process. There is an art to writing a successful application; however, if you are struggling to paint your achievements and the best light possible, you can always hire an organization to provide application writing services as they can help you write your application from scratch or create a cohesive letter with the information you share that can increase your chances of getting a job interview.

10. Don't Forget to Edit and Proofread

After writing any document, it is a good habit to proofread your work as the first draft is never as good as we think it is. The first draft should focus on ensuring all the important points are included in the application regardless of whether they relate to personal or professional information. The draft should be revised multiple times and spellchecked to ensure there are no blatant are minor errors that can be off-putting to the employer. When editing your document, you need to take a look at it from the perspective of a person who has no prior knowledge about you and your qualifications, as this helps you determine if the text is easy to comprehend for someone who is reading it for the first time. We do understand that it is difficult to maintain an unbiased perspective when reviewing your work, which is why it can be beneficial to avail a professional editing and proofreading service for an outsider's perspective to achieve maximum clarity before you're on your way to submitting an application for a job you deserve. If you need help with your job application, get in touch with our content writing services, please drop us an email or call us today. [post_title] => 10 Job Application Writing Tips to Land You the Job You Deserve [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 10-job-application-writing-tips-to-land-you-the-job-you-deserve [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:19:45 [post_modified_gmt] => 2021-10-28 12:19:45 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2679 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 2673 [post_author] => 6 [post_date] => 2021-11-05 08:10:00 [post_date_gmt] => 2021-11-05 12:10:00 [post_content] => Statement of purpose writing Many elements make up the ordeal that is the admission process. While all are important to be on the receiving end of a favorable outcome, statement of purpose writing is up there with the most essential. Your Statement of Purpose or SOP is basically a personal statement that is a critical piece of your graduate school application. It is all the more important because it provides an insight to the admission committee about who you are, your personal history, your academic accomplishments, and your professional interests while you’re at it. Most institutes make their decision to greenlight an admission based on many criteria but a lot rides on what you share in your SOP, because this is where you’re able to tell authorities why you deserve a yes. Hence, you must follow a strict code of formal formatting and guidelines for your statement of purpose, that too with extreme care and focus. With statement of purpose writers that have helped individuals get into some of the biggest colleges and universities in the world, we’d like to share our expertise so you do not miss your chance. The dos and don’ts of writing a great statement of purpose are as follows.

The Dos of Writing Your Statement of Purpose

Be creative with your statement of purpose writing In order to make a successful attempt at writing your Statement of Purpose, you may want to take the following tips under consideration:

→  Make a List

First things first, when you get down to writing your Statement of Purpose, you would want to make a list of all the things you should or you want to include. It is always much easier to stick to a checklist of sorts than to recall them from the top of your head. It allows you to remember the important things that you want to add and highlight them for better focus. By the end of the writing session, you can check off the things you have included or rework the thing if you missed something.

→  Stick to the Official Format

Even though there is no universal format that you can follow when writing a Statement of Purpose, there might be an official one handed to you by your institution of choice. Many educational institutions like to regulate the formatting of the documents they see. It makes things easier for them as well as for students to pay attention to detail and include relevant pieces of information pertaining to them and their thesis. Moreover, it helps eliminate unnecessary information that may do no good and allows focusing on things that actually do matter, which the reader would like to be there.

→  Be Creative

You have to show your personality, what makes you different writing a Statement of Purpose essay. Contrary to the usual notion that the SOP is a formal document and accordingly, should be kept rigid and formal, there is no harm in being creative therein. In fact, in order to do a successful job at writing one, you have to be expressive while sticking to the format and requirements of the essay. Remember, being personable isn’t mutually exclusive to being formal and can easily go hand-in-hand. It is all about how good you are with precision writing and making sure the spotlight is on your degree and yourself.

→  Stay Genuine and Honest Throughout

Many people may diddle around and build themselves up much more than they should. Not only is this unethical, but be aware that the truth will be found out. Background checks are common and your SOP is being examined by professionals who can tell what’s what. Even if you pass this phase, chances are that you will be found out during the interview. If, prior to admission, they find out that you have been lying in your college applications, it can carry repercussions severe enough to end up on your permanent record. Therefore, it is best to dive into a bit more detail about your truthful accomplishments and personality rather than try and embellish yourself.

→  Write Clearly and Precisely

Many people may be guilty of not sticking to the point and floundering around, adding unnecessary information – in turn, increasing the length of the statement. It is important to note here that you have to follow a certain word count rule. In fact, if the institution you are writing the Statement of Purpose for hasn’t laid down the word count to adhere to, make sure you keep your Statement of Purpose is somewhere between 1000 to 1500 words maximum. Any longer than this, and you can be sure that the reader will not have enough time get through your Statement of Purpose essay.

→  Check, Revise – Then Check Again

You can never go wrong with checking and revising your Statement of Purpose multiple times after you are done with the 1st draft. You may go along the lines of proofreading the whole thing and using online platforms like Grammarly to help you sort out the mistakes and errors. After doing this, you should definitely proofread and check it again. The goal here is to ensure that any possibility of an error has been eliminated because even a minute error can completely change the context of what you are trying to convey. Hence, it is always a good idea to double-check and revise.

→  Read it Aloud, Preferably To Someone Else

Lastly, you may find this interesting but reading aloud an essay, and that too, preferably to another person, helps a lot in distinguishing sentence structure. People have different styles of writing. Thus, reading aloud what you have written to someone else allows insight into your style of writing. You may learn whether your conversational tone makes sense or if the formal tone sounds robotic and unnatural. Then you can proceed to tweak your essay accordingly and repeat the steps until you are satisfied.

The Don’ts of Writing a Statement of Purpose Essay

Don’ts of writing a statement of purpose Just as there are some things you would want to do and include while writing your Statement of Purpose, there are things you would want to exclude and avoid at all costs. Let’s take a look at the don’ts of writing a SOP.

→  Don’t Go Around In Circles – Avoid Repeating Details

We already suggested earlier how remaining clear and precise is good when writing a Statement of Purpose. Therefore, one of the biggest don’ts is to avoid repeating any details that you have already mentioned before. Going around in circles about the same thing, again and again, is disinteresting and may cause your reader to drop the essay and move along. Moreover, you definitely don’t want to bore your reader by repeating details. So try to capture their attention with distinct pieces of information intertwined to form an amazing essay.

→  Don’t Use Complicated Jargon to Impress

Using technical terms, code words, or complicated jargon to impress would do more harm than good. It turns out that admission committees like a Statement of Purpose that describes a candidate’s experience more than their vocabulary. Of course, they are expecting you to know things, but your curriculum vitae and other educational documents like diplomas, degrees, and certifications can validate it for you. A SOP should strictly stick to telling your side of the story while you accomplish all of that. And the simpler, clearer, and to-the-point it is, the better for you.

→  Don’t Undermine Errors, Correct Them If Any

Many people may underestimate errors and the power they hold for your application getting rejected. You really shouldn’t take the route of downplaying even the smallest of errors because it shows your effort and responsibility towards the Statement of Purpose and your character in general. It is indeed not about the error itself than the fact that you couldn’t even care enough to correct it. Therefore, instead of leaving a negative impression about yourself, correct all the errors there may be, and as we said earlier, check, recheck and revise.

→  Don’t Try To Plagiarize

Plagiarizing your Statement of Purpose is like plagiarizing your life story because you think yours isn’t interesting enough. Not only will the institution’s admission committee find out that you plagiarized it, but you will also lose any current and future chance of ever getting an admission. Therefore, write your statement of purpose with your perspective while sticking to concrete facts and genuine experiences. Own the document like it is your autobiography, and the whole world is about to read it. It will give you the right motivation to do the work with honesty and make sure you stick to original information and details about yourself.

→  Don’t Be Generic About Yourself

The institution wants to know that why you are so special that you deserve admission there. The only probable way you can answer this in writing is by not stating your obvious and generic dispositions. Instead, make yourself sound special, unique, by highlighting what’s unique about you. Mediocrity is not the virtue you would want to practice in the case of writing a Statement of Purpose because if you downplay your strengths, chances are the committee won’t find them extraordinary as well. However, you definitely don’t want to go the pompous, self-centered route as well. The best way is to proceed with humility, self-awareness, and belief in your abilities.

→  Don’t List Excuses for Bad Grades

Don’t go on ranting and making excuses for bad grades. It is like highlighting a bad grade that may otherwise not make that much of a difference in the bigger picture. Instead, you may want to outline certain difficult times, some personal problems that would have led to you suffering academically as well. It’s like a game of charades where you are stating the obvious yet, not doing just that – stating the obvious. The person on the other side is human and intelligent enough to connect the dots without you making it look like an excuse than a genuine reason for a potentially one-time educational offset.

→  Don’t Hurry the Writing, Take Your Time

Lastly, you want to take your time with writing the statement of purpose. You don’t want to rush this and make a fool out of yourself because you didn’t have time to correct it, recheck it or make sure it’s on point with the guidelines. Instead, start preparing for writing the Statement of Purpose way before the due date, right after admission dates, and document submissions are posted. In fact, there is no harm in writing multiple drafts of the Statement of Purpose and finalizing one by the end of it that 100% ensures your competency, relevancy and is completely error-free.

Let Experts Take Statement of Purpose Writing Off Your Hands

Writing a Statement of Purpose is a challenging ordeal. You need to have good written expression if you want to make sure you accomplishments, expertise and personality shine through. The last thing you’d want is for your SOP to let you down because you couldn’t find the right words. Hopefully, the dos and don’ts we have shared will help you write the best version of your Statement of Purpose. However, sometimes there is no harm in accepting help. This is where we come in. Our team of professional SoP writers can help you out in no time. With experience writing SoP’s for students applying for various academic programs, our experienced writers bring you the best custom statement of purpose writing and editing service. We’ll start by gathering information about yourself including giving you a call and finding out as much as we can about you. Then, we let our writers weave the magic. What are you waiting for? Contact us at our Toll-Free #: 1-877-897-1725 to place your orders now! [post_title] => Statement of Purpose Writing: The Dos and Don'ts [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => statement-of-purpose-writing-the-dos-and-donts [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:13:17 [post_modified_gmt] => 2021-10-28 12:13:17 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2673 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 10 [current_post] => 2 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
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When Is It Time to Redesign Your Website? Watch for These Signs!

Your website is the online identity of your business and one of its most effective…

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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

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There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a group, movement, chain, or any new fashion statement. Your Christmas cheer or year-end sale has to convince people they are part of the festivities.
  • Create a sense of belonging by sending relatable messages to your audience. This requires you to speak the language of your consumers and perfectly time your campaigns.
  • Get people talking about you, tantalize them with potential surprises and keep their curiosities alive. If you keep working towards creating new and exciting products, features, and services, your consumers will associate your brand with innovation.
  • Tapping into people’s fear of missing out by introducing new concepts, characters, and lifestyle choices that they don’t want to miss out on.
  • Address melancholy and the woes of life by inviting people to stop and reconsider issues around social, financial, physical, mental, and other constraints.
  • Inspire by sharing stories that allow your viewers to emote vulnerability and then end the story on an inspiring note so your audience has a chance to smile through their tears.

Successful Examples of Emotional Marketing

Seeing is believing and so far we have only talked about how rewarding emotional content can be for all sorts of businesses. Now is the time to look into mega-successful brands that claimed the top spot in the past couple of years as the best campaigns to delight audiences worldwide.

Apple

Apple’s Think Different campaign is literally perched on top because it has harnessed multiple emotions (positivity, pride, brilliance) to capture its audience and foster brand loyalty. By marketing itself as the producer of cutting-edge technology and a culture of unveiling its new products, Apple has continuously banked on our desire to be part of something exclusive, top-notch, and catering to our need to be awed (surprised). think different

Coca-Cola

Perhaps one of the boldest moves in history is when Coca Cola decided to abandon its logo and encouraged people to write positive messages and share them with their loved ones. The inclusion of hope, happiness, and human connection makes this beverage company one of the largest business entities in the world. cocacola

SheaMoisture 

Another super inclusive ad campaign was run by SheaMoisture with the tagline “It Comes Naturally.” They celebrated the diversity and strength of Black women, essentially managing to capture one whole demographic using values and inclusion as the key factors.

 

Always 

The #LikeAGirl campaign for Always has been a major success because they understood the complexes and triggers of their audience well. While the phrase “like a girl” has mostly been used to depict girls and women as the weaker sex, Always took a great stride in showing how creative and progressive it can be. Always has used the same phrase and still changed the entire context- they have, to borrow their own words, rewritten the rules.

Volvo

“The car that looks after you, like you look after others.” When we talked about using fear as a tool in a sublime way, this is what we were talking about. Volvo’s marketing strategy was built around vehicle safety and their tagline aptly addressed the concerns of their audience.

These examples are a good blueprint to get inspired form but you also must keep in mind that for each successful campaign, there are multiples that failed to hit their mark and some even caused a backlash (unhappy customers that left). Before you develop any campaign, check in with your audience and follow the comments posted on social media, tracking their reactions. After you are confident you understand the political climate and are sure of the message you want to send, send out your work. Keep a track of how it is being received and tweak it as required to suit your goals.

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Emotional advertising is a powerful and effective tool to attract audiences, convert for sales, and grow your business. No matter how ‘digital’ the world gets, your consumers and prospects are human beings that listen to their gut instinct and follow their hearts. This is why sending them heartfelt messages through your digital marketing efforts is essential to draw them in. You have to be creative and authentic while keeping in mind the requirements and dynamics of your target audience. We have covered the basics of emotional advertising including the most dominant emotions that your audiences will respond to and how you might incorporate feelings in your marketing strategies. If you still have questions about how emotional advertising can benefit you, feel free to reach out to us at Content Development Pros where we generate marketing content tailored specifically for your audience. And if you want to create emotional content that tugs at your audience’s heartstrings, look no further than our amazing content writing services, since we can deliver any type of content you need. As content and digital marketing experts, we have the necessary industry insights that will boost your lead generation efforts and provide successful results. [post_title] => Emotional Advertising: How to Create Content That Connects With Your Audience Instantly [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => emotional-advertising-how-to-create-content-that-connects-with-your-audience-instantly [to_ping] => [pinged] => [post_modified] => 2021-12-30 07:34:15 [post_modified_gmt] => 2021-12-30 12:34:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2687 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 2679 [post_author] => 6 [post_date] => 2021-11-10 08:16:40 [post_date_gmt] => 2021-11-10 13:16:40 [post_content] => Job applications letter writing With the popularity of online platforms such as LinkedIn, it is easier than ever to apply for jobs. Typically for any opening, employers have to sift through a plethora of job applications, some of which they might even reject due to minor errors in the resume or application. If you're applying for jobs, odds are the application process doesn't simply involve you submitting a resume via email or on a job portal anymore. Employers tend to add a level of complexity to the process to ensure only serious candidates submit their details by filling out their online applications. The applications typically require details about the applicant's contact information, academic achievements, employment history, and other relevant areas of interest. Of course, the application letter is an integral part of any submission. Some employers even take the application one step further by including questions that require you to prove your interest and explain why you're the perfect fit for the job. It can often seem overwhelming when going through the application process, but we have some writing tips that can make writing a job application easier and increase your chances of landing the job.

What Is A Job Application?

A job application is a formal document required by employers to facilitate the hiring process. It acts as a statement for why you are the ideal candidate for the position as it consists of relevant personal and professional information that the employer can use to maintain a personnel file. While some jobs might expect you to apply with a resume and cover letter, other employers expect an online, paper, or email application for shortlisting candidates during the hiring process. Sending a well-written application is important when applying for any job as it is maintained in the employer's records, and even if you don't make it in the cut for the particular job you apply for, it might lead your application to be considered for future job openings.

Job Application Writing Tips

Research is an important step before you begin crafting a successful job application

1. Research the Organization

Never start writing an application before you have a thorough understanding of the organization you're applying to. Initial research is important to evaluate the expectations of the employer and also help you get the upper hand by familiarizing yourself with the employer's values, vision, and mission to understand their mindset and use them in your application to emphasize how you'd be a great fit for their company culture. The company's website can also help you familiarise yourself with the organization's main products and services. We would also encourage conducting a broader search engine or social media search to understand the factors that are driving the changes in the organization. Information is power, and the more you know about your organization, the better you'll know what type of answers they expect in a job application which will subsequently increase the chances of you landing the job.

2. Take a Step Back

The key to acing a job application is to understand exactly what the employer is asking for. The best way to do that is by thoroughly reading the application form first before you even start writing. While most job applications follow a standard format that requires submitting your personal details first, followed by academic details and professional information, you should still be on the lookout for different patterns as companies tend to tailor the application to suit their job requirements. Taking a rough overview of the application form can help you understand what you're in for and help you better tackle the application, so don't miss out on this step. If you want to stand out from the crowd, opt for professional help; call us today and get started.

3. Anticipate the Requirements

As a job application is meant to provide comprehensive information about your contact details, academic achievements, employment history, and other awards or certifications you might have amassed during the years, you should have the relevant documents in your possession when filling out the application. The applications can often ask for scans or images of certain documents, so be sure to have soft copies of important documents such as your university degrees, employment letters, and reference letters. You never know what detail they might ask for, so it's better to be prepared to get the formalities done as soon as possible so you can spend more time on the descriptive question sections.

4. Provide Accurate Information

Sharing inaccurate information on your job application can become grounds for termination if your employer discovers it. At times at the end of an application, there is even a tick box that you need to check next to a statement of acknowledgment that states the information you have shared on the application is accurate and true, making it legally binding. Even if the employer discovers the discrepancies in the initial documents after being employed, they can still terminate your contract and ask companies to verify information through background checks. Therefore, it is important to stay one step ahead of the employer and submit details that are valid in your application.

5. Customize Your Application

A good rule of thumb for being shortlisted is tailoring the application to the job requirements to make it seem like you are the perfect fit for the position and possess the relevant qualifications in line with their specified criteria. "Tailoring" the application does not involve copy-pasting the job requirements; instead, focus on deriving examples from your work experiences that can suit the requirements. For example, if the job description states the applicant should possess strong communication skills, it would be beneficial to include examples of how you maintained effective communication streams in projects during your previous employment experiences.

6. Focus on Tone and Language

Another important thing to be considered is keeping the general tone of your application formal and staying away from slang or conversational terms as it is a professional document, and the tone should reflect the seriousness of the applicant. When writing a job application, you also need to be very conscious of the language and terminology being used. In addition to ensuring your document is free from grammatical, spelling, and punctuation errors, you need to ensure the application language is set to the country you're applying to. For example, if you're applying from the United States to a job in the United Kingdom, you need to ensure your spellings are in line with the dialect of British English.

7. Word Selection Is Key

It is important to select your words carefully when crafting your job application. Don't assume the employer will know what you're talking about as they won't spend a second more on your application than they do on other applications, nor will they spend time trying to decipher what you mean, which is why the application should be clear and concise. In the spirit of being clear, be sure to stay away from complex words that can overcomplicate the meaning of your text, and while you might think flowery language can make your achievements seem more impressive, there is a possibility the employer might not understand exactly what you're trying to say. Additionally, always be sure to state full forms if you're using acronyms as your employer won't spend a lot of time trying to figure out whether CDC stands for the Centers for Disease Control or the Central Depository Company. Job applications can often be extremely lengthy and require different types of information

8. Understand the Different Forms of Information Required

The job application won't ask you for one type of information only. There will be a section to fill outstandard information, including your biodata, yes or no questions for legal purposes, and there will also be in-depth sections that might ask you questions such as"Why do you think you're the right fit for this job,""Why do you want to work in this department/organization" or "Give an example of a time when you displayed leadership when working on a team." These questions don't have a right or wrong answer, but they are golden opportunities for you to be more descriptive and provide the employer an insight into your interests and personality as you can elaborate upon your achievements and add a human element to the facts you'd typically present on a resume.

9. Navigating A Free-Form Job Application

While most job applications are typically structured, there is a more challenging application that allows you to showcase whichever qualities and qualifications you believe are relevant to the position. A job application letter can be used to provide details about your academic and professional background and explain why you have an interest in the position. There is no clear pattern specified by employers for this type of application, but generally, the application highlights qualities that should set you apart from other potential candidates for the position in the eyes of the employer. This type of job application should contain information that is relevant and to the point, as employers are typically pressed for time and always be sure to back anything you are saying with appropriate data information that supports your claims. Employers don't typically specify a format for application, but there are a range of professional formats and templates available online for writing job applications, and you can choose any format that appeals to you as long as it is consistent and states relevant information clearly and concisely. These application letters are normally sent via email. They should include professional salutations and greetings addressed to the hiring manager with a formal sign-off on the letter's conclusion. The first and last impressions are exceptionally important in these types of applications as a professional and memorable application letter can often lead to the old job application proceeding to the next stages of the hiring process. There is an art to writing a successful application; however, if you are struggling to paint your achievements and the best light possible, you can always hire an organization to provide application writing services as they can help you write your application from scratch or create a cohesive letter with the information you share that can increase your chances of getting a job interview.

10. Don't Forget to Edit and Proofread

After writing any document, it is a good habit to proofread your work as the first draft is never as good as we think it is. The first draft should focus on ensuring all the important points are included in the application regardless of whether they relate to personal or professional information. The draft should be revised multiple times and spellchecked to ensure there are no blatant are minor errors that can be off-putting to the employer. When editing your document, you need to take a look at it from the perspective of a person who has no prior knowledge about you and your qualifications, as this helps you determine if the text is easy to comprehend for someone who is reading it for the first time. We do understand that it is difficult to maintain an unbiased perspective when reviewing your work, which is why it can be beneficial to avail a professional editing and proofreading service for an outsider's perspective to achieve maximum clarity before you're on your way to submitting an application for a job you deserve. If you need help with your job application, get in touch with our content writing services, please drop us an email or call us today. [post_title] => 10 Job Application Writing Tips to Land You the Job You Deserve [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 10-job-application-writing-tips-to-land-you-the-job-you-deserve [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:19:45 [post_modified_gmt] => 2021-10-28 12:19:45 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2679 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 2673 [post_author] => 6 [post_date] => 2021-11-05 08:10:00 [post_date_gmt] => 2021-11-05 12:10:00 [post_content] => Statement of purpose writing Many elements make up the ordeal that is the admission process. While all are important to be on the receiving end of a favorable outcome, statement of purpose writing is up there with the most essential. Your Statement of Purpose or SOP is basically a personal statement that is a critical piece of your graduate school application. It is all the more important because it provides an insight to the admission committee about who you are, your personal history, your academic accomplishments, and your professional interests while you’re at it. Most institutes make their decision to greenlight an admission based on many criteria but a lot rides on what you share in your SOP, because this is where you’re able to tell authorities why you deserve a yes. Hence, you must follow a strict code of formal formatting and guidelines for your statement of purpose, that too with extreme care and focus. With statement of purpose writers that have helped individuals get into some of the biggest colleges and universities in the world, we’d like to share our expertise so you do not miss your chance. The dos and don’ts of writing a great statement of purpose are as follows.

The Dos of Writing Your Statement of Purpose

Be creative with your statement of purpose writing In order to make a successful attempt at writing your Statement of Purpose, you may want to take the following tips under consideration:

→  Make a List

First things first, when you get down to writing your Statement of Purpose, you would want to make a list of all the things you should or you want to include. It is always much easier to stick to a checklist of sorts than to recall them from the top of your head. It allows you to remember the important things that you want to add and highlight them for better focus. By the end of the writing session, you can check off the things you have included or rework the thing if you missed something.

→  Stick to the Official Format

Even though there is no universal format that you can follow when writing a Statement of Purpose, there might be an official one handed to you by your institution of choice. Many educational institutions like to regulate the formatting of the documents they see. It makes things easier for them as well as for students to pay attention to detail and include relevant pieces of information pertaining to them and their thesis. Moreover, it helps eliminate unnecessary information that may do no good and allows focusing on things that actually do matter, which the reader would like to be there.

→  Be Creative

You have to show your personality, what makes you different writing a Statement of Purpose essay. Contrary to the usual notion that the SOP is a formal document and accordingly, should be kept rigid and formal, there is no harm in being creative therein. In fact, in order to do a successful job at writing one, you have to be expressive while sticking to the format and requirements of the essay. Remember, being personable isn’t mutually exclusive to being formal and can easily go hand-in-hand. It is all about how good you are with precision writing and making sure the spotlight is on your degree and yourself.

→  Stay Genuine and Honest Throughout

Many people may diddle around and build themselves up much more than they should. Not only is this unethical, but be aware that the truth will be found out. Background checks are common and your SOP is being examined by professionals who can tell what’s what. Even if you pass this phase, chances are that you will be found out during the interview. If, prior to admission, they find out that you have been lying in your college applications, it can carry repercussions severe enough to end up on your permanent record. Therefore, it is best to dive into a bit more detail about your truthful accomplishments and personality rather than try and embellish yourself.

→  Write Clearly and Precisely

Many people may be guilty of not sticking to the point and floundering around, adding unnecessary information – in turn, increasing the length of the statement. It is important to note here that you have to follow a certain word count rule. In fact, if the institution you are writing the Statement of Purpose for hasn’t laid down the word count to adhere to, make sure you keep your Statement of Purpose is somewhere between 1000 to 1500 words maximum. Any longer than this, and you can be sure that the reader will not have enough time get through your Statement of Purpose essay.

→  Check, Revise – Then Check Again

You can never go wrong with checking and revising your Statement of Purpose multiple times after you are done with the 1st draft. You may go along the lines of proofreading the whole thing and using online platforms like Grammarly to help you sort out the mistakes and errors. After doing this, you should definitely proofread and check it again. The goal here is to ensure that any possibility of an error has been eliminated because even a minute error can completely change the context of what you are trying to convey. Hence, it is always a good idea to double-check and revise.

→  Read it Aloud, Preferably To Someone Else

Lastly, you may find this interesting but reading aloud an essay, and that too, preferably to another person, helps a lot in distinguishing sentence structure. People have different styles of writing. Thus, reading aloud what you have written to someone else allows insight into your style of writing. You may learn whether your conversational tone makes sense or if the formal tone sounds robotic and unnatural. Then you can proceed to tweak your essay accordingly and repeat the steps until you are satisfied.

The Don’ts of Writing a Statement of Purpose Essay

Don’ts of writing a statement of purpose Just as there are some things you would want to do and include while writing your Statement of Purpose, there are things you would want to exclude and avoid at all costs. Let’s take a look at the don’ts of writing a SOP.

→  Don’t Go Around In Circles – Avoid Repeating Details

We already suggested earlier how remaining clear and precise is good when writing a Statement of Purpose. Therefore, one of the biggest don’ts is to avoid repeating any details that you have already mentioned before. Going around in circles about the same thing, again and again, is disinteresting and may cause your reader to drop the essay and move along. Moreover, you definitely don’t want to bore your reader by repeating details. So try to capture their attention with distinct pieces of information intertwined to form an amazing essay.

→  Don’t Use Complicated Jargon to Impress

Using technical terms, code words, or complicated jargon to impress would do more harm than good. It turns out that admission committees like a Statement of Purpose that describes a candidate’s experience more than their vocabulary. Of course, they are expecting you to know things, but your curriculum vitae and other educational documents like diplomas, degrees, and certifications can validate it for you. A SOP should strictly stick to telling your side of the story while you accomplish all of that. And the simpler, clearer, and to-the-point it is, the better for you.

→  Don’t Undermine Errors, Correct Them If Any

Many people may underestimate errors and the power they hold for your application getting rejected. You really shouldn’t take the route of downplaying even the smallest of errors because it shows your effort and responsibility towards the Statement of Purpose and your character in general. It is indeed not about the error itself than the fact that you couldn’t even care enough to correct it. Therefore, instead of leaving a negative impression about yourself, correct all the errors there may be, and as we said earlier, check, recheck and revise.

→  Don’t Try To Plagiarize

Plagiarizing your Statement of Purpose is like plagiarizing your life story because you think yours isn’t interesting enough. Not only will the institution’s admission committee find out that you plagiarized it, but you will also lose any current and future chance of ever getting an admission. Therefore, write your statement of purpose with your perspective while sticking to concrete facts and genuine experiences. Own the document like it is your autobiography, and the whole world is about to read it. It will give you the right motivation to do the work with honesty and make sure you stick to original information and details about yourself.

→  Don’t Be Generic About Yourself

The institution wants to know that why you are so special that you deserve admission there. The only probable way you can answer this in writing is by not stating your obvious and generic dispositions. Instead, make yourself sound special, unique, by highlighting what’s unique about you. Mediocrity is not the virtue you would want to practice in the case of writing a Statement of Purpose because if you downplay your strengths, chances are the committee won’t find them extraordinary as well. However, you definitely don’t want to go the pompous, self-centered route as well. The best way is to proceed with humility, self-awareness, and belief in your abilities.

→  Don’t List Excuses for Bad Grades

Don’t go on ranting and making excuses for bad grades. It is like highlighting a bad grade that may otherwise not make that much of a difference in the bigger picture. Instead, you may want to outline certain difficult times, some personal problems that would have led to you suffering academically as well. It’s like a game of charades where you are stating the obvious yet, not doing just that – stating the obvious. The person on the other side is human and intelligent enough to connect the dots without you making it look like an excuse than a genuine reason for a potentially one-time educational offset.

→  Don’t Hurry the Writing, Take Your Time

Lastly, you want to take your time with writing the statement of purpose. You don’t want to rush this and make a fool out of yourself because you didn’t have time to correct it, recheck it or make sure it’s on point with the guidelines. Instead, start preparing for writing the Statement of Purpose way before the due date, right after admission dates, and document submissions are posted. In fact, there is no harm in writing multiple drafts of the Statement of Purpose and finalizing one by the end of it that 100% ensures your competency, relevancy and is completely error-free.

Let Experts Take Statement of Purpose Writing Off Your Hands

Writing a Statement of Purpose is a challenging ordeal. You need to have good written expression if you want to make sure you accomplishments, expertise and personality shine through. The last thing you’d want is for your SOP to let you down because you couldn’t find the right words. Hopefully, the dos and don’ts we have shared will help you write the best version of your Statement of Purpose. However, sometimes there is no harm in accepting help. This is where we come in. Our team of professional SoP writers can help you out in no time. With experience writing SoP’s for students applying for various academic programs, our experienced writers bring you the best custom statement of purpose writing and editing service. We’ll start by gathering information about yourself including giving you a call and finding out as much as we can about you. Then, we let our writers weave the magic. What are you waiting for? Contact us at our Toll-Free #: 1-877-897-1725 to place your orders now! [post_title] => Statement of Purpose Writing: The Dos and Don'ts [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => statement-of-purpose-writing-the-dos-and-donts [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:13:17 [post_modified_gmt] => 2021-10-28 12:13:17 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2673 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 10 [current_post] => 3 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 135 [max_num_pages] => 14 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => 1 [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => 1 [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => ce1ba156534c16ae6e5eb5f7906343b6 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

How Content Writing Services Can Improve Your Brand’s Online Reputation

Brand reputation management is crucial for business growth. A glowing business reputation online increases customer…

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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

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There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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[post_title] => 7 Reasons Your Business Can’t Survive Without A Business Plan in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 7-reasons-your-business-cant-survive-without-a-business-plan-in-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-18 06:08:24 [post_modified_gmt] => 2022-04-18 10:08:24 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a group, movement, chain, or any new fashion statement. Your Christmas cheer or year-end sale has to convince people they are part of the festivities.
  • Create a sense of belonging by sending relatable messages to your audience. This requires you to speak the language of your consumers and perfectly time your campaigns.
  • Get people talking about you, tantalize them with potential surprises and keep their curiosities alive. If you keep working towards creating new and exciting products, features, and services, your consumers will associate your brand with innovation.
  • Tapping into people’s fear of missing out by introducing new concepts, characters, and lifestyle choices that they don’t want to miss out on.
  • Address melancholy and the woes of life by inviting people to stop and reconsider issues around social, financial, physical, mental, and other constraints.
  • Inspire by sharing stories that allow your viewers to emote vulnerability and then end the story on an inspiring note so your audience has a chance to smile through their tears.

Successful Examples of Emotional Marketing

Seeing is believing and so far we have only talked about how rewarding emotional content can be for all sorts of businesses. Now is the time to look into mega-successful brands that claimed the top spot in the past couple of years as the best campaigns to delight audiences worldwide.

Apple

Apple’s Think Different campaign is literally perched on top because it has harnessed multiple emotions (positivity, pride, brilliance) to capture its audience and foster brand loyalty. By marketing itself as the producer of cutting-edge technology and a culture of unveiling its new products, Apple has continuously banked on our desire to be part of something exclusive, top-notch, and catering to our need to be awed (surprised). think different

Coca-Cola

Perhaps one of the boldest moves in history is when Coca Cola decided to abandon its logo and encouraged people to write positive messages and share them with their loved ones. The inclusion of hope, happiness, and human connection makes this beverage company one of the largest business entities in the world. cocacola

SheaMoisture 

Another super inclusive ad campaign was run by SheaMoisture with the tagline “It Comes Naturally.” They celebrated the diversity and strength of Black women, essentially managing to capture one whole demographic using values and inclusion as the key factors.

 

Always 

The #LikeAGirl campaign for Always has been a major success because they understood the complexes and triggers of their audience well. While the phrase “like a girl” has mostly been used to depict girls and women as the weaker sex, Always took a great stride in showing how creative and progressive it can be. Always has used the same phrase and still changed the entire context- they have, to borrow their own words, rewritten the rules.

Volvo

“The car that looks after you, like you look after others.” When we talked about using fear as a tool in a sublime way, this is what we were talking about. Volvo’s marketing strategy was built around vehicle safety and their tagline aptly addressed the concerns of their audience.

These examples are a good blueprint to get inspired form but you also must keep in mind that for each successful campaign, there are multiples that failed to hit their mark and some even caused a backlash (unhappy customers that left). Before you develop any campaign, check in with your audience and follow the comments posted on social media, tracking their reactions. After you are confident you understand the political climate and are sure of the message you want to send, send out your work. Keep a track of how it is being received and tweak it as required to suit your goals.

We Would Like To Help!

Emotional advertising is a powerful and effective tool to attract audiences, convert for sales, and grow your business. No matter how ‘digital’ the world gets, your consumers and prospects are human beings that listen to their gut instinct and follow their hearts. This is why sending them heartfelt messages through your digital marketing efforts is essential to draw them in. You have to be creative and authentic while keeping in mind the requirements and dynamics of your target audience. We have covered the basics of emotional advertising including the most dominant emotions that your audiences will respond to and how you might incorporate feelings in your marketing strategies. If you still have questions about how emotional advertising can benefit you, feel free to reach out to us at Content Development Pros where we generate marketing content tailored specifically for your audience. And if you want to create emotional content that tugs at your audience’s heartstrings, look no further than our amazing content writing services, since we can deliver any type of content you need. As content and digital marketing experts, we have the necessary industry insights that will boost your lead generation efforts and provide successful results. [post_title] => Emotional Advertising: How to Create Content That Connects With Your Audience Instantly [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => emotional-advertising-how-to-create-content-that-connects-with-your-audience-instantly [to_ping] => [pinged] => [post_modified] => 2021-12-30 07:34:15 [post_modified_gmt] => 2021-12-30 12:34:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2687 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 2679 [post_author] => 6 [post_date] => 2021-11-10 08:16:40 [post_date_gmt] => 2021-11-10 13:16:40 [post_content] => Job applications letter writing With the popularity of online platforms such as LinkedIn, it is easier than ever to apply for jobs. Typically for any opening, employers have to sift through a plethora of job applications, some of which they might even reject due to minor errors in the resume or application. If you're applying for jobs, odds are the application process doesn't simply involve you submitting a resume via email or on a job portal anymore. Employers tend to add a level of complexity to the process to ensure only serious candidates submit their details by filling out their online applications. The applications typically require details about the applicant's contact information, academic achievements, employment history, and other relevant areas of interest. Of course, the application letter is an integral part of any submission. Some employers even take the application one step further by including questions that require you to prove your interest and explain why you're the perfect fit for the job. It can often seem overwhelming when going through the application process, but we have some writing tips that can make writing a job application easier and increase your chances of landing the job.

What Is A Job Application?

A job application is a formal document required by employers to facilitate the hiring process. It acts as a statement for why you are the ideal candidate for the position as it consists of relevant personal and professional information that the employer can use to maintain a personnel file. While some jobs might expect you to apply with a resume and cover letter, other employers expect an online, paper, or email application for shortlisting candidates during the hiring process. Sending a well-written application is important when applying for any job as it is maintained in the employer's records, and even if you don't make it in the cut for the particular job you apply for, it might lead your application to be considered for future job openings.

Job Application Writing Tips

Research is an important step before you begin crafting a successful job application

1. Research the Organization

Never start writing an application before you have a thorough understanding of the organization you're applying to. Initial research is important to evaluate the expectations of the employer and also help you get the upper hand by familiarizing yourself with the employer's values, vision, and mission to understand their mindset and use them in your application to emphasize how you'd be a great fit for their company culture. The company's website can also help you familiarise yourself with the organization's main products and services. We would also encourage conducting a broader search engine or social media search to understand the factors that are driving the changes in the organization. Information is power, and the more you know about your organization, the better you'll know what type of answers they expect in a job application which will subsequently increase the chances of you landing the job.

2. Take a Step Back

The key to acing a job application is to understand exactly what the employer is asking for. The best way to do that is by thoroughly reading the application form first before you even start writing. While most job applications follow a standard format that requires submitting your personal details first, followed by academic details and professional information, you should still be on the lookout for different patterns as companies tend to tailor the application to suit their job requirements. Taking a rough overview of the application form can help you understand what you're in for and help you better tackle the application, so don't miss out on this step. If you want to stand out from the crowd, opt for professional help; call us today and get started.

3. Anticipate the Requirements

As a job application is meant to provide comprehensive information about your contact details, academic achievements, employment history, and other awards or certifications you might have amassed during the years, you should have the relevant documents in your possession when filling out the application. The applications can often ask for scans or images of certain documents, so be sure to have soft copies of important documents such as your university degrees, employment letters, and reference letters. You never know what detail they might ask for, so it's better to be prepared to get the formalities done as soon as possible so you can spend more time on the descriptive question sections.

4. Provide Accurate Information

Sharing inaccurate information on your job application can become grounds for termination if your employer discovers it. At times at the end of an application, there is even a tick box that you need to check next to a statement of acknowledgment that states the information you have shared on the application is accurate and true, making it legally binding. Even if the employer discovers the discrepancies in the initial documents after being employed, they can still terminate your contract and ask companies to verify information through background checks. Therefore, it is important to stay one step ahead of the employer and submit details that are valid in your application.

5. Customize Your Application

A good rule of thumb for being shortlisted is tailoring the application to the job requirements to make it seem like you are the perfect fit for the position and possess the relevant qualifications in line with their specified criteria. "Tailoring" the application does not involve copy-pasting the job requirements; instead, focus on deriving examples from your work experiences that can suit the requirements. For example, if the job description states the applicant should possess strong communication skills, it would be beneficial to include examples of how you maintained effective communication streams in projects during your previous employment experiences.

6. Focus on Tone and Language

Another important thing to be considered is keeping the general tone of your application formal and staying away from slang or conversational terms as it is a professional document, and the tone should reflect the seriousness of the applicant. When writing a job application, you also need to be very conscious of the language and terminology being used. In addition to ensuring your document is free from grammatical, spelling, and punctuation errors, you need to ensure the application language is set to the country you're applying to. For example, if you're applying from the United States to a job in the United Kingdom, you need to ensure your spellings are in line with the dialect of British English.

7. Word Selection Is Key

It is important to select your words carefully when crafting your job application. Don't assume the employer will know what you're talking about as they won't spend a second more on your application than they do on other applications, nor will they spend time trying to decipher what you mean, which is why the application should be clear and concise. In the spirit of being clear, be sure to stay away from complex words that can overcomplicate the meaning of your text, and while you might think flowery language can make your achievements seem more impressive, there is a possibility the employer might not understand exactly what you're trying to say. Additionally, always be sure to state full forms if you're using acronyms as your employer won't spend a lot of time trying to figure out whether CDC stands for the Centers for Disease Control or the Central Depository Company. Job applications can often be extremely lengthy and require different types of information

8. Understand the Different Forms of Information Required

The job application won't ask you for one type of information only. There will be a section to fill outstandard information, including your biodata, yes or no questions for legal purposes, and there will also be in-depth sections that might ask you questions such as"Why do you think you're the right fit for this job,""Why do you want to work in this department/organization" or "Give an example of a time when you displayed leadership when working on a team." These questions don't have a right or wrong answer, but they are golden opportunities for you to be more descriptive and provide the employer an insight into your interests and personality as you can elaborate upon your achievements and add a human element to the facts you'd typically present on a resume.

9. Navigating A Free-Form Job Application

While most job applications are typically structured, there is a more challenging application that allows you to showcase whichever qualities and qualifications you believe are relevant to the position. A job application letter can be used to provide details about your academic and professional background and explain why you have an interest in the position. There is no clear pattern specified by employers for this type of application, but generally, the application highlights qualities that should set you apart from other potential candidates for the position in the eyes of the employer. This type of job application should contain information that is relevant and to the point, as employers are typically pressed for time and always be sure to back anything you are saying with appropriate data information that supports your claims. Employers don't typically specify a format for application, but there are a range of professional formats and templates available online for writing job applications, and you can choose any format that appeals to you as long as it is consistent and states relevant information clearly and concisely. These application letters are normally sent via email. They should include professional salutations and greetings addressed to the hiring manager with a formal sign-off on the letter's conclusion. The first and last impressions are exceptionally important in these types of applications as a professional and memorable application letter can often lead to the old job application proceeding to the next stages of the hiring process. There is an art to writing a successful application; however, if you are struggling to paint your achievements and the best light possible, you can always hire an organization to provide application writing services as they can help you write your application from scratch or create a cohesive letter with the information you share that can increase your chances of getting a job interview.

10. Don't Forget to Edit and Proofread

After writing any document, it is a good habit to proofread your work as the first draft is never as good as we think it is. The first draft should focus on ensuring all the important points are included in the application regardless of whether they relate to personal or professional information. The draft should be revised multiple times and spellchecked to ensure there are no blatant are minor errors that can be off-putting to the employer. When editing your document, you need to take a look at it from the perspective of a person who has no prior knowledge about you and your qualifications, as this helps you determine if the text is easy to comprehend for someone who is reading it for the first time. We do understand that it is difficult to maintain an unbiased perspective when reviewing your work, which is why it can be beneficial to avail a professional editing and proofreading service for an outsider's perspective to achieve maximum clarity before you're on your way to submitting an application for a job you deserve. If you need help with your job application, get in touch with our content writing services, please drop us an email or call us today. [post_title] => 10 Job Application Writing Tips to Land You the Job You Deserve [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 10-job-application-writing-tips-to-land-you-the-job-you-deserve [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:19:45 [post_modified_gmt] => 2021-10-28 12:19:45 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2679 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 2673 [post_author] => 6 [post_date] => 2021-11-05 08:10:00 [post_date_gmt] => 2021-11-05 12:10:00 [post_content] => Statement of purpose writing Many elements make up the ordeal that is the admission process. While all are important to be on the receiving end of a favorable outcome, statement of purpose writing is up there with the most essential. Your Statement of Purpose or SOP is basically a personal statement that is a critical piece of your graduate school application. It is all the more important because it provides an insight to the admission committee about who you are, your personal history, your academic accomplishments, and your professional interests while you’re at it. Most institutes make their decision to greenlight an admission based on many criteria but a lot rides on what you share in your SOP, because this is where you’re able to tell authorities why you deserve a yes. Hence, you must follow a strict code of formal formatting and guidelines for your statement of purpose, that too with extreme care and focus. With statement of purpose writers that have helped individuals get into some of the biggest colleges and universities in the world, we’d like to share our expertise so you do not miss your chance. The dos and don’ts of writing a great statement of purpose are as follows.

The Dos of Writing Your Statement of Purpose

Be creative with your statement of purpose writing In order to make a successful attempt at writing your Statement of Purpose, you may want to take the following tips under consideration:

→  Make a List

First things first, when you get down to writing your Statement of Purpose, you would want to make a list of all the things you should or you want to include. It is always much easier to stick to a checklist of sorts than to recall them from the top of your head. It allows you to remember the important things that you want to add and highlight them for better focus. By the end of the writing session, you can check off the things you have included or rework the thing if you missed something.

→  Stick to the Official Format

Even though there is no universal format that you can follow when writing a Statement of Purpose, there might be an official one handed to you by your institution of choice. Many educational institutions like to regulate the formatting of the documents they see. It makes things easier for them as well as for students to pay attention to detail and include relevant pieces of information pertaining to them and their thesis. Moreover, it helps eliminate unnecessary information that may do no good and allows focusing on things that actually do matter, which the reader would like to be there.

→  Be Creative

You have to show your personality, what makes you different writing a Statement of Purpose essay. Contrary to the usual notion that the SOP is a formal document and accordingly, should be kept rigid and formal, there is no harm in being creative therein. In fact, in order to do a successful job at writing one, you have to be expressive while sticking to the format and requirements of the essay. Remember, being personable isn’t mutually exclusive to being formal and can easily go hand-in-hand. It is all about how good you are with precision writing and making sure the spotlight is on your degree and yourself.

→  Stay Genuine and Honest Throughout

Many people may diddle around and build themselves up much more than they should. Not only is this unethical, but be aware that the truth will be found out. Background checks are common and your SOP is being examined by professionals who can tell what’s what. Even if you pass this phase, chances are that you will be found out during the interview. If, prior to admission, they find out that you have been lying in your college applications, it can carry repercussions severe enough to end up on your permanent record. Therefore, it is best to dive into a bit more detail about your truthful accomplishments and personality rather than try and embellish yourself.

→  Write Clearly and Precisely

Many people may be guilty of not sticking to the point and floundering around, adding unnecessary information – in turn, increasing the length of the statement. It is important to note here that you have to follow a certain word count rule. In fact, if the institution you are writing the Statement of Purpose for hasn’t laid down the word count to adhere to, make sure you keep your Statement of Purpose is somewhere between 1000 to 1500 words maximum. Any longer than this, and you can be sure that the reader will not have enough time get through your Statement of Purpose essay.

→  Check, Revise – Then Check Again

You can never go wrong with checking and revising your Statement of Purpose multiple times after you are done with the 1st draft. You may go along the lines of proofreading the whole thing and using online platforms like Grammarly to help you sort out the mistakes and errors. After doing this, you should definitely proofread and check it again. The goal here is to ensure that any possibility of an error has been eliminated because even a minute error can completely change the context of what you are trying to convey. Hence, it is always a good idea to double-check and revise.

→  Read it Aloud, Preferably To Someone Else

Lastly, you may find this interesting but reading aloud an essay, and that too, preferably to another person, helps a lot in distinguishing sentence structure. People have different styles of writing. Thus, reading aloud what you have written to someone else allows insight into your style of writing. You may learn whether your conversational tone makes sense or if the formal tone sounds robotic and unnatural. Then you can proceed to tweak your essay accordingly and repeat the steps until you are satisfied.

The Don’ts of Writing a Statement of Purpose Essay

Don’ts of writing a statement of purpose Just as there are some things you would want to do and include while writing your Statement of Purpose, there are things you would want to exclude and avoid at all costs. Let’s take a look at the don’ts of writing a SOP.

→  Don’t Go Around In Circles – Avoid Repeating Details

We already suggested earlier how remaining clear and precise is good when writing a Statement of Purpose. Therefore, one of the biggest don’ts is to avoid repeating any details that you have already mentioned before. Going around in circles about the same thing, again and again, is disinteresting and may cause your reader to drop the essay and move along. Moreover, you definitely don’t want to bore your reader by repeating details. So try to capture their attention with distinct pieces of information intertwined to form an amazing essay.

→  Don’t Use Complicated Jargon to Impress

Using technical terms, code words, or complicated jargon to impress would do more harm than good. It turns out that admission committees like a Statement of Purpose that describes a candidate’s experience more than their vocabulary. Of course, they are expecting you to know things, but your curriculum vitae and other educational documents like diplomas, degrees, and certifications can validate it for you. A SOP should strictly stick to telling your side of the story while you accomplish all of that. And the simpler, clearer, and to-the-point it is, the better for you.

→  Don’t Undermine Errors, Correct Them If Any

Many people may underestimate errors and the power they hold for your application getting rejected. You really shouldn’t take the route of downplaying even the smallest of errors because it shows your effort and responsibility towards the Statement of Purpose and your character in general. It is indeed not about the error itself than the fact that you couldn’t even care enough to correct it. Therefore, instead of leaving a negative impression about yourself, correct all the errors there may be, and as we said earlier, check, recheck and revise.

→  Don’t Try To Plagiarize

Plagiarizing your Statement of Purpose is like plagiarizing your life story because you think yours isn’t interesting enough. Not only will the institution’s admission committee find out that you plagiarized it, but you will also lose any current and future chance of ever getting an admission. Therefore, write your statement of purpose with your perspective while sticking to concrete facts and genuine experiences. Own the document like it is your autobiography, and the whole world is about to read it. It will give you the right motivation to do the work with honesty and make sure you stick to original information and details about yourself.

→  Don’t Be Generic About Yourself

The institution wants to know that why you are so special that you deserve admission there. The only probable way you can answer this in writing is by not stating your obvious and generic dispositions. Instead, make yourself sound special, unique, by highlighting what’s unique about you. Mediocrity is not the virtue you would want to practice in the case of writing a Statement of Purpose because if you downplay your strengths, chances are the committee won’t find them extraordinary as well. However, you definitely don’t want to go the pompous, self-centered route as well. The best way is to proceed with humility, self-awareness, and belief in your abilities.

→  Don’t List Excuses for Bad Grades

Don’t go on ranting and making excuses for bad grades. It is like highlighting a bad grade that may otherwise not make that much of a difference in the bigger picture. Instead, you may want to outline certain difficult times, some personal problems that would have led to you suffering academically as well. It’s like a game of charades where you are stating the obvious yet, not doing just that – stating the obvious. The person on the other side is human and intelligent enough to connect the dots without you making it look like an excuse than a genuine reason for a potentially one-time educational offset.

→  Don’t Hurry the Writing, Take Your Time

Lastly, you want to take your time with writing the statement of purpose. You don’t want to rush this and make a fool out of yourself because you didn’t have time to correct it, recheck it or make sure it’s on point with the guidelines. Instead, start preparing for writing the Statement of Purpose way before the due date, right after admission dates, and document submissions are posted. In fact, there is no harm in writing multiple drafts of the Statement of Purpose and finalizing one by the end of it that 100% ensures your competency, relevancy and is completely error-free.

Let Experts Take Statement of Purpose Writing Off Your Hands

Writing a Statement of Purpose is a challenging ordeal. You need to have good written expression if you want to make sure you accomplishments, expertise and personality shine through. The last thing you’d want is for your SOP to let you down because you couldn’t find the right words. Hopefully, the dos and don’ts we have shared will help you write the best version of your Statement of Purpose. However, sometimes there is no harm in accepting help. This is where we come in. Our team of professional SoP writers can help you out in no time. With experience writing SoP’s for students applying for various academic programs, our experienced writers bring you the best custom statement of purpose writing and editing service. We’ll start by gathering information about yourself including giving you a call and finding out as much as we can about you. Then, we let our writers weave the magic. What are you waiting for? Contact us at our Toll-Free #: 1-877-897-1725 to place your orders now! [post_title] => Statement of Purpose Writing: The Dos and Don'ts [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => statement-of-purpose-writing-the-dos-and-donts [to_ping] => [pinged] => [post_modified] => 2021-10-28 08:13:17 [post_modified_gmt] => 2021-10-28 12:13:17 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2673 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 10 [current_post] => 4 [in_the_loop] => 1 [post] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 135 [max_num_pages] => 14 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => 1 [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => 1 [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => ce1ba156534c16ae6e5eb5f7906343b6 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

Ways to Generate Leads from Your Blog

When it comes to generating leads and boosting conversions, nothing can beat the power of…

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                    [post_content] => Business plan writers

You must have heard the famous saying; entrepreneurs don’t plan to fail, they fail to plan. We regret to be harsh, but the truth is that 90% of startups fail. 21.5 % of startups get wiped out in the first year, 30% in the second year, and 70% in the 10th year. These staggeringly high statistics provide insight into the importance of planning at every stage of the startup so your business can not only survive but also thrive.

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There are two types of business plans, one that you create when you start your business and one that you develop to grow your business. A business plan is a written document outlining and highlighting how you will achieve your business goals, encompassing information about your product or service, finances, and marketing strategies. This roadmap to success is not only crucial to break into a new market, but research shows companies with well-thought-out business plans grow 30% faster than those that don’t.

As competition continues to grow in 2022, every entrepreneur should create a business plan for their start-up at the inception stage and continue to update it as the business continues to grow. It’s like a guiding source that helps keep you on the track to success. You can assess the importance of a business plan from the fact that companies need it not to grow and develop but to merely survive.

If you’re thinking about whether you really need a business plan and if it’s worth your time and resources, here are 7 reasons to change your perspective to a winning mindset.

1. It Helps Secure Funding

Startup costs If your start-up needs funding from an investor, bank, or venture capitalist, they will need to see a business proposal or plan outlining a need for your product or service in the market. This business plan will include your financial statements, making it easier for investors to understand your business model. This will also make potential investors confident that they’ll see a return on their investment. There are a lot of start-ups in need of loans. Given how tough the competition is in 2022, it is imperative for you not only to have a business plan but a well-developed and well-structured one, preferably written by expert business plan writers. You can increase your loan approval odds by adding a comprehensive business plan that shows lenders you’re financially stable to repay their debts.

2. It Minimizes the Risk of Failure

Risk is an incumbent part of entrepreneurship. Launching a new product or service is always riddled with uncertainty, even if you're a veteran. There is so much you don't know - the market, the customers, etc. Naturally, you sign up for some of this uncertainty as a business owner, but you can take steps to curtail a part of this risk. Instead of solely relying on your gut instinct, you need facts and figures to help make your path simpler in the business world. A business plan including competitor analysis and market research will help you identify any potholes and gaps you may have missed. After identifying these flaws, you can then develop contingency plans and make relevant adjustments to your business. This will help mitigate the chances of risk that could result in business failure.

3. It Will Help You Set and Achieve SMART Goals

Business goals SMART goals are a medium between too easy and too unrealistic. Every business plan outlines specific, measurable, achievable, relevant, and time-based goals to monitor their progress and set themselves up for success. Setting realistic goals is pertinent to aligning a strategy for the company that the higher management and employees can follow. Companies with SMART goals are 70% more successful, thanks to higher accountability. Working without goals is like a horse on the road with blinders on. If you don’t set milestones, how will you know where you stand among competitors? Being static will eventually drive you out of the market, and that’s not a risk any business should be willing to take. Setting practical and attainable goals gives direction to the business and is vital to the growth and development of the company. As the business grows, the goals need to be updated along with the business plan, for which you can hire a professional business plan writing service. For example, as a start-up, your primary goal may be to break-even, but after you’re established, you might elevate your goals and aim for, say, increased profits in the next 3 months.

4. Forces You To Research and Understand Your Market

The success of an entrepreneur depends on how well they know their market. No matter what industry you want to penetrate, keeping up with market trends gives you the competitive edge you need to survive and grow in today’s competitive world. Most entrepreneurs adopt a rash approach and enter the market without sufficient market research. Drafting a business plan forces you to really know your market, bringing you closer to success. There are many things you need to know - What are the latest market trends? What’s the size of your target market? Who are your biggest competitors? When you create a business plan, you automatically delve deeper into the market and gain a nuanced understanding of it. You can then use this knowledge to make more informed decisions about your business, improve your branding, identify new opportunities, understand your customers, etc.

5. Allows Business To Plan Their Budget

Business plan You may have secured a loan for your start-up, but managing your finances on a day-to-day basis is not an easy task without proper planning and budgeting. You don’t need to manage and plan your budget to maintain the financial health of the business but to do the bare minimum, i.e., survive. Many start-ups get wiped out once their operations run because they fail to anticipate the exact finances needed to keep the business afloat. Most businesses fail due to a lack of working capital.  A business plan that outlines how much money is required to pay fixed and varied overhead costs, funding payrolls, etc., will help the business owner meet their needs without going over budget. This business plan should be updated as the company continues to grow along with other expenses. A business budget plan will allow you to ensure you have the finances to meet current commitments, be confident in your financial decisions to meet objectives, and venture into new projects for the business’ growth. You can hire professional business plan writers to give your business a financial direction. Most businesses fail due to a lack of financial planning. This business plan needs to be updated according to changing circumstances of the business, industry as well as economy. We will match you with an industry-expert writer to deliver the exact purpose of the business plan.

6. Your Business Plan Is An Asset

Entrepreneurs sell their existing businesses and start new ones all the time. If you ever decide to sell your business down the road, this business plan will come in handy, almost like an asset. A solid, well-developed business plan will set your business up for a higher valuation. While this may seem premature when starting a business, an entrepreneur should always think ahead. Your start-up can be worth a lot more if your buyer is able to understand your business model and its financial nuances. A buyer will only be interested in your business if they see your business has the potential to scale. Ask any expert, and they’ll tell you that a business plan and business valuation are inseparable. Most investors steer clear of start-ups, but they may be convinced if you can use a business plan to establish your business’s worth backed by a valuation methodology.

7. Your Competitors Are Doing It

business plan writing service As an entrepreneur, you need to adopt a pulse-on-the-market approach. You need to be aware of the latest market trends, alright, but you also need to know what your competitors are doing. A whopping 71% of swiftly growing businesses have business plans, so there is no room for you to be left behind. Given the cutthroat competition in 2022, every business needs any competitive edge they can get to survive. A business plan is a base for strategic planning, which is essential for every business. A business plan provides transparency that helps all the people in your organization plan and prioritize what they are doing, working towards the larger goals. But writing a business plan isn’t enough. It would be best if you drafted a well-researched and well-written business plan that will serve several uses, including acquiring loans, achieving business goals, and a stellar business valuation later on.

Hire A Professional Business Plan Writing Service

Now that you know the importance of a business plan, the key is getting started. However, entrepreneurs have several responsibilities, which leaves little time for them to do a satisfactory job. This doesn’t mean you deprive your business of reaching its full potential with a business plan. While crafting a business plan isn’t hard, creating a well-researched one requires time, expertise, and effort. You need to cover the details of the business, the market in which you operate, the forecasted market trends, and so on. You need to assimilate this information into a compact, 15-20 page business plan, which is no layperson’s job. Suppose you want a well-written business plan for your start-up or an established business. In that case, the best option is to hire a professional business plan writing service updated with the latest writing trends of 2022. Content Development Pros has a team of expert business plan writers with years of experience drafting business plans over a range of industries will ensure that your plan can achieve the specific purpose you’re after - whether it’s convincing an investor for a loan or setting realistic growth goals and scale your business. We work in close collaboration with our clients to understand the nuances of their business, and match an industry-expert writer to your project. We perform customized research and deliver professional business plans to provide your business with the edge it needs to survive in this competitive day and age. Let the professionals do their job while you concentrate on running the business.

Get a Professionally Written Business Plan

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[post_title] => 7 Reasons Your Business Can’t Survive Without A Business Plan in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 7-reasons-your-business-cant-survive-without-a-business-plan-in-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-18 06:08:24 [post_modified_gmt] => 2022-04-18 10:08:24 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 2768 [post_author] => 4 [post_date] => 2022-04-09 05:42:16 [post_date_gmt] => 2022-04-09 09:42:16 [post_content] => Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience. let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
  • 47% of users will visit a company’s website before making a purchase
  • 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
  • 19% of small businesses believed they would grow 25% in three years or less if they build a website
  • 75% of consumers will determine a business’s credibility based on their impression of the website
  • 80% of users will prefer to engage with a website that has content that displays well on all devices
  • 57% of users will recommend a business that has a well-designed website
  • Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:

Creating Brand Awareness

Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists. A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.

Effectively Communicating With Your Target Audience

Communicating With Your Target Audience Your website is an effective tool to convey your message in the best way to the right audience. Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website. To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention. Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.

Ensuring a Wider Demographic Reach

Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales. A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.

Gaining Customer Insights

Gaining Customer Insights Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website. The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.

Promoting Your Offering

Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories. Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.

Offering Affordable Advertising

Offering Affordable Advertising Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for. Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge. With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience. With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.

Offering Control Over Content

One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase. In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement. This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.

Communicating with Customers

A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support. In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.

Empowering Social Presence

Empowering Social Presence When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns. Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.

Unifying Your Marketing Channels

There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels. As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.

Displaying Your Credibility

As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business. One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have. If your website has a good reputation, it will make people more confident when it comes to doing business with you.

Proving You Are a Modern Business

Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere. To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.

Getting the Right Website for Your Business

Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified. The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.

Get Your Website Redesigned Today

Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Contact us today to know the health of your website and how you can improve it to boost your business.

Get Your Free Website Analysis Report Here

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[post_title] => How Can a Website Help You in Growing Your Business? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-can-a-website-help-you-in-growing-your-business [to_ping] => [pinged] => [post_modified] => 2022-04-09 05:47:52 [post_modified_gmt] => 2022-04-09 09:47:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 2748 [post_author] => 4 [post_date] => 2022-03-25 06:39:38 [post_date_gmt] => 2022-03-25 10:39:38 [post_content] => Your website is the online identity of your business and one of its most effective marketing tools. That means updating, innovating, and investing in it is not an option. When we say website redesign, it doesn’t necessarily mean a complete overhaul of the site — it can mean small updates or improved functionality that can make the overall user experience better. There is no single website in the world that is completely perfect and every website will need improvement at one point or another.  As a website owner, you need to pay special attention to monitoring your website and identifying areas of weakness. No matter how long your site has been established for, a poorly performing website means lost opportunities, both in new customers and company profit. At the end of the day, your website design should be engaging and offer excellent customer experience, which can then ultimately transform into an improved bottom line for your business. To help you create a better website, let us take a look at the three reasons why you should redesign your website:

You Want to Drive More Traffic to Your Website

No matter how well done your website is, it won’t make an iota of difference if no one can see it. To bring traffic to your website, you will need to optimize it for search engines. Drive More Traffic to Your Website One of the best ways to do that is to create an effective content strategy. Websites that have a blog feature are 434% more likely to get a high search engine rank. It is also important that you conduct keyword research to find out the most important search terms and queries used by people and incorporate them into the titles, body, meta tags, and URLs of your website and blog page. This will help the search engine crawlers, as well as your visitors, to understand the relevance and value of your content.

You Want to Convert Your Traffic to Leads

Even if you are successful in driving a lot of traffic to your website, it won’t matter if you are unable to convert the visitors into a lead. For that, you need a clear and comprehensive conversion strategy. Your website needs to inform your visitors about what your business is, what it does, and whether they are your target audience. It should then persuade the visitors to take the next step and become a paying customer. If you are looking to improve leads, find out whether your current platform supports integration between your website and a CRM automation software. If not, you should consider migrating to another CRM that offers you built-in functionalities and tools.

You Want to Rebrand Your Website

If you want to portray yourself as a serious and professional company, you need to convey a strong brand image that offers a correct representation of your company and captures its essence. To do that, you should invest in getting a consistent look and feel for your site. Even small discrepancies, like having a different color scheme or another type of navigation system on pages, can confuse and alarm visitors. If your site has grown significantly in the past few years, you should revisit your brand guidelines to ensure a cohesive and unified style. This includes all marketing elements, including the color palette, the font considerations, iconography, the button and hyperlink styles, navigation menu and more. If you want to properly rebrand your site, it is a good idea to hire the services of an experienced website design agency that uses state-of-the-art and flexible tools to create a personalized website.

Is That the Time? When to Redesign Your Website

Now that you have reviewed the core reasons why a website redesign should take place, let us take a look at some of the signs that show you a website redesign is imminent. Redesign-Your-Website

Your Website Has Poor User Experience

Nothing is more frustrating than landing on a website that offers you a poor experience. A website experience is determined by the following elements: User Interface Design: The visuals of your website across multiple devices need to be consistent, intuitive, and match your users’ expectations. Information Architecture Strategy: Your website should be organized in a way that your users expect. If you get these things correct, it can mean the difference between a higher lead count and a higher bounce rate.

Your Website Has a High Bounce Rate

A high bounce rate indicates that the user left your website after visiting a single page on your site.  The average bounce rate is about 40 to 55 percent, which means 40 to 55 out of every 100 visitors left the website after visiting a single page. Though this could also mean that the information that the users were looking for was found by visiting a single page, a consistently high bounce rate usually means a website with poor customer experience. So if your bounce rate is consistently high, it means that most people are not finding your website engaging enough to visit other pages. This calls for a website redesign.

Your Website Lacks Micro-Experiences

A micro-experience is basically a small-scale but meaningful interaction across your customer journey that makes your online experience all the more immersive and special. It can be anything, from a small pop-up window for customer feedback or even an animation — or something else entirely. These micro-experience can make for a more engaging experience that will grab the user’s attention and convince them to stay longer. It is a good idea to incorporate this strategy as part of your website redesign.

Your Website Needs More Functionality

As your traffic grows, you will need to scale up your website and add new functionalities to it to meet the expectations of your visitors. For example, you may add multi-language content, improve your navigation, incorporate a smart content filter, and add personalized elements to make sure visitors find what they are looking for quickly and in an engaging way. Your Website Needs More Functionality This type of platform will be able to support the growth of your site over the long term.

Your Website is Not Responsive or Mobile-Friendly

A responsive website is specifically designed for all screen sizes and types and can improve a customer’s experience, even when they are viewing it on a small screen. Since mobile search is highly popular and over 50% of people buy online, it is imperative that your website be optimized for both desktop and mobile use. If your website has not been updated in a few years, chances are that it is not mobile-friendly. This means that you may be losing tens of thousands of dollars’ worth of traffic or even more.

Your Website is Not Considering Core Web Vitals

Core Web Vitals are a set of metrics Google uses to measure a website’s user experience. These metrics include (Largest Contentful Paint (LCP) that relates to load time; First Input Delay (FID) that relates to interactivity and Cumulative Layout Shift (CLS) that relates to visual stability. Every individual page of your website is scored on these metrics on both desktop and mobile versions. Typically, you want your Core Web Vitals to be better than the competitors’ so that you have a better likelihood of ranking against them. These receive a “Good” score on a Core Web Vitals metric, 75% of the visits to your site need to have a good experience. For loading performance or LCP, a good score is if your page loads within 2.5 seconds; for interactivity or FID, a good score is 100 millisecond or less; and for visual stability or CLS, a good score is 0.1 or less. core web vitals If you have a good score across all three metrics, you pass the Core Web Vitals assessment, which means your page delivers a positive user experience. As such, Google will reward you for having a quick loading time, good interactivity, and strong visual stability.

Your Website Has Difficult Navigation

Your visitors expect to move easily and seamlessly around your website. You don’t want them to struggle to find the information they want. If your website has poor navigation, there is a big chance your visitors will not stay to find the information; they will leave your site for the competitor’s. If you suspect your site has difficult navigation, it is important to test it and see how navigable it is. If others are struggling to find the relevant pages, you need to revamp your navigation and categorize your tabs and buttons so that your visitors can access the information easily.

Your Website is Slow

Do you know that approximately 50% of your website visitors want your site to load in just 2 seconds and more than 40% will abandon your site if it takes more than 3 seconds to load? A slow website can be caused by various factors, including using a cheap hosting company, unnecessary or bad coding, unoptimized images, or incorporation of heavy elements. To speed up your website, you will need to run a diagnosis and find out what is causing the problem and fix it. If you ignore this issue, you will not just be losing visitors, but it will also negatively impact the SEO of your website, which means it will no longer show in the top results of the search engine page — which, again, will make you lose even more traffic.

Your Website Lacks Industry-Specific Design Trends

With the way website design is evolving, it is necessary to give your website a boost every two or three years. These days, websites are focusing on a more flat, clean and minimalistic look as opposed to complex designs. However, that does not mean that you should jump on the bandwagon and revamp your website design for no reason. To determine whether your website actually needs redesigning, you need to consider whether the redesign will benefit how your brand is perceived and if many of your competitors are incorporating the new design trends. Based on this information, you can decide whether a website design is worth your while.

Your Website is Not Secured

One of the biggest concerns for a website owner is cyber security. If you haven’t updated your website for years, it may be in greater danger of malicious attacks and malware. It also means that your customers won’t feel confident doing business with you if they are not sure their private information will remain safe. Your Website is Not Secured To gain customer trust, you need to secure your website with Hypertext Transfer Protocol Secure, preventing unauthorized users from accessing the data transmitted to and from your website.

Your Website Requires Constant Troubleshooting

There may be major issues with your website if you spend a lot of time troubleshooting various issues and your customers keep asking for technical support. If you spend a lot of time repairing your website instead of looking for ways to optimize it, chances are you need to revamp its CMS, hosting features, shopping cart functionalities, or even the overall framework of the website. In addition, if your site is not scalable and cannot grow with growing traffic, it will crash and lose customers.

Get Your Website Redesigned Today

A website redesign can help improve the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business. At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered. Reach out to us today and order a website redesign that can help boost your performance and increase your bottom line — which is the ultimate goal of any business.

Want to know whether your website is optimized for lead generation and conversion?

Just add the URL of your site in the field below and we will send you a FREE analysis on whether your website is due for a redesign. [rfp_banner_form formnum="1"]
[post_title] => When Is It Time to Redesign Your Website? Watch for These Signs! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => when-is-it-time-to-redesign-your-website [to_ping] => [pinged] => [post_modified] => 2022-03-28 10:07:09 [post_modified_gmt] => 2022-03-28 14:07:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2748 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 2734 [post_author] => 4 [post_date] => 2022-03-21 03:51:39 [post_date_gmt] => 2022-03-21 07:51:39 [post_content] => Brand reputation management is crucial for business growth. A glowing business reputation online increases customer confidence in your brand and everything it offers, and encourages them to stay loyal to your business. But how exactly do you build business reputation online? While there are many ways to achieve this, content marketing has proven to be one of the most effective reputation management services. To accomplish a strong brand reputation, you need to hire content writers or outsource the task by leveraging high-quality content writing services.

How Content Writing Services Help in Reputation Management

Some of the most effective ways in which content marketing help improve and manage business reputation include:

Building Trust

If you’re serious about accomplishing a positive online reputation, particularly among your target audience, you’ll need to win their trust. One of the most effective ways of doing this is to provide them top-notch information, resources, and content relevant to their interests. It’s all about producing high-quality content that your audience desires or that will genuinely deliver value to them. However, this isn’t as easy as it sounds. Leveraging high-quality content to build trust won’t happen overnight. To make it happen, you content marketing strategy should consistently achieve the following:
  • Appeal to your targeted users
  • Entertain and captivate the audience
  • Leverage proper brand voice
  • Offer relevant and accurate information to readers
  • Demonstrate your subject-matter expertise in the industry
Keeping in mind that content marketing consumes significant amount of energy, time, resources, and money, make sure that your content pieces keep contributing to the aforementioned goals. If you feel that your online business reputation is declining and having an in-house content team is beyond your budget, reliable content writing services are an ideal solution for you! Professional content marketing companies possess thorough strategists, experienced writers, and meticulous editors who work and execute your content strategy. From planning to creating conversion-oriented content and distributing it to the right audience, a dependable content marketing service will take care of everything at their end.

Generating More Leads

Before you can even dream of having a great online business reputation, you need to focus on letting your target audience knows that you exist and generate enough leads. Whether you publish blog posts, add other content to your website, share social media posts, or send out marketing emails, your first goal should be to generate leads. They key to generating qualified leads is to create and distribute content that is niche to your industry. Plus, it should address the pain points and resolve the most pressing issues of your target audience. For instance, discussing about a critical issue people are faced with in your industry and providing solutions via a blog post effectively converts users into potential leads. As long as you keep providing quality pieces to them by hiring content writing services, these leads will soon start converting. For your information, a large number of purchase decisions are made subconsciously. Professional content marketing services ensure that your ideas and solutions stay in the minds of customers long after they’ve scrolled on. When it’s time to make a purchase decision, these users will choose you over the competition and become paying customers.

Improving Your Brand’s Search Engine Visibility

Person holding a smartphone There are numerous businesses that sell incredible products or services but are only SEO-short of having a solid reputation. If they can fill this gap of good search engine visibility, they can quickly achieve skyrocketing business growth. Content marketing is one of the most effective ways of your improving your business website’s SEO performance. You can improve your brand’s visibility on search engines by producing and distributing content that’s focused on targeted phrases and keywords that relevant users are searching for on the internet. The aim is to help customers find your content on Google when they search for a theme relevant to your brand. When this happens, you start a connection with individual leads that translate into strong customer relationships. But how exactly does this happen? Achieving a high rank for your website on search engines means your brand is getting free, wide exposure online. It not only helps build brand awareness, but also drives highly qualified traffic to your site or users that will most likely become your paid customers. Hence, SEO and content marketing go hand-in-hand to build your brand reputation. Although they’re different digital marketing approaches, the strategies used in them impact each other. Without producing excellent content, you can’t achieve commendable SEO performance. Similarly, without working on SEO, you can’t find relevant audiences that consume your content.

Avoiding Writing Errors

No matter how great an idea is and how well it’s presented, a simple spelling mistake or grammatical error can significantly lower the quality of a content piece. The posts you share on social media on your personal profile are supposed to be informal. Yet, any spelling mistake or grammatical error is met with criticism. A post that comes from a brand should look professional, even when you’ve incorporated humor in it. Therefore, social media users are even more responsive to errors on a business’ part. When it comes to your blog, everything you post will represent your brand. Hire content writers because there’s no way you can position yourself as a leader in your industry if your blog posts contain spelling, grammatical, or other errors. Regardless of how innovative and awesome an idea is in a post, a mere typo can prove disastrous for the overall content quality. More mistakes in the same or other posts may rather establish you as a brand that constantly posts content pieces with errors. Readers question “How will a brand that doesn’t care about their content quality care about their customers?” Thankfully, professional content writing services understand this reality and thus will thus review each aspect of your content painstakingly. Whether you hire them for article writing, blog writing, social media content production, or any other content type, the product you get will be free of any grammar toll or other errors.

Developing a Consistent Brand Voice

To build a powerful brand reputation on the digital landscape, it’s important to develop and maintain a consistent tone of voice throughout your online presence. This means you’ll need to go beyond consistent branding, which involves using the same colors, logo, and other brand elements on different platforms. Voice tone has to do with the language you use on your website, social media profiles, and other platforms. If your social media posts use “hip” language but the web content on your site sounds monotonous and stale, there’s a clear disconnect in your brand personality. Ultimately, you’ll have confused customers and an incoherent online reputation. Professional content marketing services ensure that your digital presence leverages the same voice across different content types such as blog posts, email marketing, website content, social media profiles and posts, ad copies, press releases, local search profiles, SEO descriptions and data, and video content. The service will help you take another crucial step forward to establishing a strong online presence by presenting a unified front for your audience to rely on.

Setting Your Brand Apart from the Competition

the concept of standing out from the competitio Do you know that brand loyalty is declining considerably? In fact, today’s customers are less loyal than ever before. With information at their fingertips and a wide range of options to choose from, the modern customer won’t easily stick to a single brand. But this doesn’t mean you can’t do anything about it. An effective way to keep your customers loyal is to share regular updates in the form of content so that your brand not only retains their attention but also stays on top of their mind. This means valuable content that genuinely addresses users’ needs helps you rank above your competitors. When you stay engaged and relevant with your target audience, you’re seen as more credible that your competitors.

Hire Content Writers at Your Earliest

To sum up, producing high-quality content is crucial to build your business’s reputation online. Google attaches great importance to fresh information that regularly addresses users’ needs. As long as you keep providing that, Google will keep providing excellent visibility to your brand. When your content does make it to relevant audiences, users will keep coming back for more and stay engaged with your brand. Many of them will share your blog posts and social media posts on their social media feeds and forward your newsletters or other marketing emails to their family and friends. All these factors will collectively improve your business’s online reputation, helping you accomplish skyrocketing growth. Thus, we can safely say that content writing services are equivalent to reputation management services. If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now!   If you wish to achieve skyrocketing business growth, you need to hire content writers who specialize in your niche. Go ahead and hire content writers now! [post_title] => How Content Writing Services Can Improve Your Brand’s Online Reputation [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-content-writing-services-can-improve-your-brands-online-reputation [to_ping] => [pinged] => [post_modified] => 2022-04-04 09:13:27 [post_modified_gmt] => 2022-04-04 13:13:27 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2734 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 2715 [post_author] => 4 [post_date] => 2022-03-07 09:22:07 [post_date_gmt] => 2022-03-07 14:22:07 [post_content] => When it comes to generating leads and boosting conversions, nothing can beat the power of content marketing. If your current content marketing strategy is not producing the desired results, chances are you’re not doing things right. If you’re only a beginner in content writing, you may need high-quality blog writing services. leads from blogs Here are some effective ways to generate leads from your blog:

1. Learn More about Your Target Audience

Most marketers will take the time to understand their target audience when developing an ad campaign, but when it comes to blogging, they’ll fail to recognize the need. If you really want your blog to generate leads for your business, you’ll need to collaborate with your sales team that stays connected with your customers. Ask the sales reps about the most common queries and concerns of your ideal customers. This way, when you begin creating content for your blog, you’ll find yourself naturally talking about the most pressing issues they’re faced with. Use those insights to develop engaging content that directly hits their pain points. When a potential customer notices that you’re aware of their exact concerns and offer viable solutions to them, their pace along your sales funnel increases dramatically.

2. Create Content on Unique Topics

Blogging is a common practice now. When you search for a specific topic like “how to use a fire extinguisher” on Google, you’ll notice that the SERPs are filled with results for that exact term. In other words, a lot of blog posts will have already been written on the topic. If you share a blog post on the same topic, achieving a high search engine rank for the content page won’t be easy. Instead, you should find a gap in expertise or knowledge in the blogging world. But again, it has to be a problem that your targeted users are determined to solve or something they care about. Finding a topic that genuinely interests your target audience but hasn’t been covered much on the internet will take some research. But if you can find one, the results can be incredible! All you need is a stunning post of over 1000 words, and you’ll accomplish skyrocketing growth in leads. If you’re considering blog writing services, we recommend creating topics on your own and sending them over to professional writers. Or you can hire blog writers who can devise unique topics relevant to your target audience.

3. Use Powerful CTAs

While every digital marketer now understands the importance of CTAs, not all are experts at using them correctly. Optimizing the CTAs for lead generation is an art, in which design and placement are crucial. Many bloggers will position a CTA at the end of a blog post and there’s nothing wrong with it. Readers need to be told what they should do next after reading the post, so ending the post with an invitation to sign up, contact, install, download, subscribe, click or read another post is a great decision. But the problem is that a large number of readers don’t read the full post. So, a reader who leaves your article when they’re half way through it will never see your CTA, representing a lost lead. Here is an example of strategic CTA placements: CTAs on HubSpot website Thus, consider including multiple CTAs in several places on your blog post so that more of the readers see can see it. The more users exposed to your CTA, the higher will be your leads. Some of the places to consider adding CTAs include top of the page, middle of the post, as a full-screen overlay, in the sidebar, as a sliding popup, as a scrolling or floating popup. When it comes to design, use bold, striking colors for CTA buttons that can will be easily visible to readers. When including a CTA somewhere in-between the text, don’t forget to add a hyperlink and make in underlined for better visibility. On top of that, make sure your CTA is persuasive, action-oriented, visual, value-driven, and creates a sense of urgency. However, this doesn’t mean you make it too extreme like, “Buy a Powerbank NOW!” Such CTAs will only scare away users. Hire blog writers who are experienced in content marketing. They know how to strike the right balance between action-oriented and overly aggressive CTAs.

4. Encourage Readers to Subscribe to Emails

For many brands, generating leads means getting more email subscribers. If this sounds like you, leverage your blog content to achieve that goal. When an online user finds one of your blog posts for the first time and finds it insightful, they won’t likely make a purchase decision or sign up for a paid subscription right away. There’s a great chance they’ll want to consume more of your valuable content in the future. They may or may not come back to read more of your posts, but rather than depending on them, why not deliver content directly to their inbox. For that, you’ll need to encourage them to subscribe for your emails when they read your content for the first time. Use a strategically-placed, compelling CTA somewhere on the page to do this. The link should direct them to simple subscription form with minimal fields. Once you have the emails of readers, you can go on to send new blog posts directly to them. As they move ahead in their buyer journey, you can share discount-related updates and sales pitches via email so they start converting.

5. Provide Content Upgrades

One of the most compelling ways to generate leads is to offer content upgrades, which can simply be marketing offers or specific lead magnet related to your blog post. The idea is to offer something of more value than the information you’ve provided through the content. For instance, a post on how to set up Google Analytics can be accompanied by a video tutorial explaining the procedure in detail. Alternatively, offer a short free PDF document summarizing the main points your article. Content upgrades like these tend to stand out from other common tactics marketers are using such as CTAs and pop ups. No doubt content upgrades can be more time-consuming than these to set up, but they’ll prove way more effective in generating leads. When using content upgrades that demand an action such as downloading a PDF or eBook, require the users to give up their contact details such as email address in return.

6. Influence Decisions

When it comes to sharing personal details on the internet, users are logically cynical and reluctant. And ultimately, everything comes down to possessing the ability to build trust, and persuade and influence decisions. Here are some of the weapons you can use to your advantage: Authority: People normally trust an authority figure like a doctor, lawyer, professor, or police officer. Similarly, if you wish to build trust and influence decisions, you’ll need to prove yourself as a subject-matter expert in your field. Some easy ways to become an authority in your niche or industry include:
  • Frequently guest posting on high-profile sites.
  • Engaging on social media.
  • Displaying your relevant experience, training, and other former credentials.
  • Speaking at events and conferences.
  • Addressing queries on Quora.
Social Proof: The intelligent, modern customer wants to know what your past customers have to say about you before taking an action. If you’ve been serving people for a while, use customer reviews, testimonials, names of companies you’ve worked with, subscription numbers, “featured in” or “as seen on” section, and social media following. When it comes to convincing new visitors, these facts prove incredibly effective. Reciprocity: When you do some favor to a site visitor, they automatically feel obligated to “return the favor”. Apart from consistently providing your readers with useful tips and genuinely valuable content, provide additional offers such as a free eBook in return for giving you their email address. Likeability: This one’s natural. Users are naturally willing to trust or share their details with those they find likable and agreeable. That’s not something impossible to achieve. All you need to do is stay positive, entertaining, engaging, friendly, approachable, relatable, and helpful with your writing style and overall content.

7. Promote Your Content on Other Channels

If you’re a marketer managing social media profile for a brand, you may have come across times when you’re unsure about what to share next. Blog posts are a great way to post consistently on social media. Your followers and fans will not just be interested in reading them but many of them will also share them on their feeds. This will further boost brand awareness. Even if a social media user viewing your posts from time to time is not even aware of what you sell, chances are they’ll get to know about it as well as more about your business six months down the line. If your blog posts are insightful and you keep sharing them on social media consistently, the practice will help your brand accomplish top-of-the-mind recall. When it comes to making a purchase decision, your brand will be the top thing that comes to their mind.

You Will Need Experienced Blog Writers

Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action. Following the aforementioned tips should help your business generate highly qualified leads, that is, users who will be genuinely interested in what you offer and will most likely make a purchase decision in the future. To implement these tactics, you must hire blog writers who specialize in creating content that’s relevant to your niche.   Now that you’re aware of some valuable ways to generate leads from your blog, it’s time to take action! Hire blog writers who specialize in creating content that’s relevant to your niche. [post_title] => Ways to Generate Leads from Your Blog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => ways-to-generate-leads-from-your-blog [to_ping] => [pinged] => [post_modified] => 2022-03-08 01:33:31 [post_modified_gmt] => 2022-03-08 06:33:31 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2715 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 2702 [post_author] => 4 [post_date] => 2022-03-03 07:11:23 [post_date_gmt] => 2022-03-03 12:11:23 [post_content] => Key Takeaways If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon. Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. Copywriting is one of the most crucial elements of marketing. The best copy tends to be original, memorable, and effective. It’s often the difference that separates the great brands from the merely average. Copywriters want their audience to feel something visceral and respond to their brand in a positive way.  But, how do you go about it? How do you start writing copy that can keep your audience engaged? In this article, we’re sharing the insights we’ve gathered after a decade of writing impactful web copies for businesses and brands. By the time you reach the end of this article, you’d have learned how to create compelling copies that your audience and search engine can’t get enough of. If you are new to copywriting, you need to keep the following copywriting tips and practices in mind before you start. However, if you are pressed for time or would like a professional to undertake this task, you can also reach out to us and benefit from our expert web copywriting services.

Tip 1: Learn About Your Target Audience 

The best way to create a compelling web copy is to know who you're writing for. Defining your buyer persona is critical to your content creation strategy as it is critical for product development. As a business, you want to create a website focused on your users which means you absolutely must create your buyer persona. This should be designed with an understanding of your users' lifestyles, preferences, and needs. Creating content centered around your buyers allows you to speak to the right people in the manner they want you to, and it has multiple benefits:
  • It is a form of inbound marketing that will attract your customers by creating valuable content tailored specifically for them.
  • A research-backed representation of your consumers will help you decide the order in which you would want to present information on your website.
  • It will help you set the tone for all copies across the website, including the home page, about page, products/services page, blogs page, and so on.

Tip 2: Remember, It’s Not Really About You

Back in the day, advertisers used to clobber their prospective customers with a bucket load of information, telling them about the features of their latest product or service. But, in reality, you’re never selling features; you’re selling benefits.  It’s never about the product; it’s about what it can do for your customer. In short: it’s not about you, it’s about your audience. So, keeping that in mind, here are a few useful tips:
  • Talk more about them than yourself.
  • A conversational tone using "you" and "we" will help the audience relate to you.
  • A simple change of using the word "you" makes the reader feel that you have their best interest at heart.
  • A more personal, conversational writing makes the reader feel special, connected, and included.
  • Your web copy should be relatable to the readers' experiences.
  • It should appeal to their emotions.

Tip 3: Use Great Visuals

What is the first thing you notice when you land on a website? The visuals, of course, but visuals alone won't help you retain customers. You need to combine good visuals with good copy. Even if your copy includes sufficient headings and bulleted lists, it may still appear like a dense brick of words. Adding relevant imagery to your content will give your potential customers a break from reading and make your web copy easier to understand. When you look at some of the websites of businesses like Lyft, you'll notice their web copy consists of relevant and attractive images with web copies that describe precisely what they offer. You must put forward your business objectives using good web copy and good visuals. This way, the reader will know what the website and business are all about. The website's landing page should keep the business interest at the center of attention. As the world has advanced over the years, so has Google. It doesn't rank websites according to the number of clicks on your website, but rather on the number of repeat visits, the amount of time a reader spends on it, and the number of conversions. If you want your reader to take a desired action or be the center of their attention, you have to deliver relevant content through appealing visuals and selling body copies.  The micro-interactions, color grading, and presentation of your copy all add to the experience of using a website. Good fonts and white spaces make reading easier, and attractive CTA (Call To Action) buttons can encourage actions. lyft image Alternatively, you can also spruce up your web copy with high-quality stock photos, intriguing screenshots, attractive graphics, interactive charts, interesting videos, and much more. Your website is an important business tool representing you to the entire world. It is important that you communicate the exact message about your business and who it is for.

Tip 4: Have a Distinctive Personality 

In addition to the above, creating a personality in tune with your brand message is also essential. For example, if your business caters to the younger generation and college kids, create a copy in their language.
  • This helps your audience resonate with you and is a key element for creating personality.
  • People like making connections; the more your users feel that you are on their side, the more willing they are to invest in your business.
  • Staying up-to-date with topics in your industry allows readers to build trust and look forward to your articles.
  • This will also help boost your SEO.
  • Infusing a bit of your personality makes your writing memorable for your readers.

Tip 5: Create A Positive Tone For Your Brand 

Write motivational and encouraging copies for your customers. Create a positive solution-oriented tone in your web copies, and avoid using negative stuff that might discourage a customer from learning more about your business. Creating a positive tone allows users to trust your brand, which helps in a CTA. Let's take a look at an example: [table id=1 /]

Tip 6: Write for Scanners 

A study conducted by Chris Cillizza highlighted that around 60% of Americans only read headlines and don't even bother getting into details and reading articles. So, if you think your website users will be reading all the web copies on your web page, you couldn't be further from the truth. With websites, your first impression is literally the last impression, which is why your homepage especially needs to be great. This means that most online users only scan the copy rather than reading each and every word. Here is how you can create more scannable content:
  • Create headlines that capture the attention of your visitors
  • Get straight to the point.
  • Avoid FLUFF
  • Use headings and subheadings
  • Use bullet points
  • Write shorter sentences
  • White space organizes your text and makes it more scannable
  • Single-point paragraphs make it easy to pick out takeaways.
  • Use images to emphasize your point.

Tip 7: Speak Your Audience’s Language

You might be an industry expert but you cannot be certain that every member of your audience is. They may not be familiar with a lot of industry jargon and complex words and that shouldn’t deter them from understanding your message. It is important to balance out using industry-specific terms with being comprehensive to your readers. Keep your copy user-friendly and accessible by getting rid of unfamiliar words or jargon. Instead of engaging the readers, hard-to-understand verbiage can make them feel alienated. It may even prompt them to move away from your website. Remember, you can only build meaningful relations with your customers if you speak their language. You can always use editors like Hemmingway and Grammarly to catch overly complicated words and sentences and provide alternate word suggestions.

Tip 8: Use The Right Keywords 

SEO plays a huge role in any type of web content, but that doesn't mean you write only for the sake of SEO. Especially because search engines have become smarter and know when you have over-saturated your content with keywords hence, doing this won't bring your site ratings up on Google search. It is always better to keep it natural and use organically relevant keywords in headings, subheadings, and body copy. This is where you should spend some time investigating what your customers want, what they search for, and their association with you. This will help you create content that is SEO and user-friendly. For starters, it is a good practice to add your primary keyword to the main headline or page header. It should also appear in the first and last paragraphs of your copy. Next, you can integrate your secondary keywords into your subheadings and body content. Just make sure it all sounds natural and doesn't disrupt the flow of your piece. According to experts, using a keyword two to three times is usually enough.

Tip 9: Include Facts, Not Fluff 

Enhance your credibility by including quotes, statistical data, and original content in your web copy. The usage of statistical data and facts is so persuasive because it reinforces the points you make in your content.

Tip 10: Add Backlinks To Your Content

It’s a lot more convenient for users to find important links and navigate to relevant pages by clicking on links within one page or web-copy instead of constantly going back to the navigation panel. You can make your website and web-copy user-friendly and easier to navigate by adding internal and external backlinks within your content. Google also rewards well-written web copies that have quality backlinks. By quality, we mean links of relevant, authentic, and useful information that will save user browsing time. This also boosts your business as users will learn more about your products and increase the average user’s session time on your website. Even external links that might seem counterproductive since they navigate users away from your website are also important to create your authority and recognition as an industry expert. Not only users get the feeling that you are committed to providing them with the most sound information, it can also help you get link equity.

Tip 11: Make It Mobile-Friendly 

No matter how appealing your web copy is and how attractive your web layout is, if the web copy doesn't fit your mobile screen, all the hard work is pretty much a waste. More and more people have started accessing websites through their mobiles; therefore, it is important that you make your copy mobile-friendly. Here is how to do it:
  • Change the font size to fit mobile screens.
  • Write shorter sentences.
  • Use short descriptions and the "read more" option
  • Divide content into chunks by creating white space and color grading
  • Divide your copy into smaller, easier to read paragraphs.

Tip 12: Add A Compelling CTA 

Once you are ready with a good web copy, it's time to start working on your Call to Action. The best way to create a compelling CTA is by using verbs. Always use verbs as the first word of your CTA. It is important that your CTA is clear and concise and says exactly what you want your reader to do. Here are a few examples of good CTAs: 
  • Get Started
  • Order Now
  • Get a Quote
  • Subscribe
  • Request a Consultation
  • Download Now
how to write a compelling CTA

Key Takeaways

If you want a web copy that converts, you need to adopt a friendlier, conversational tone and wave goodbye to industry jargon.  Simple sentences and short paragraphs will help your web copy stand out from the rest. Combined with catchy headlines and appealing visuals, it ensures your message is loud and clear. Remember, there are millions of websites competing for attention from your target audience. Therefore, create a web copy that stands out, relates with your readers, and eventually retains them. If you require any help coming up with the best web copy possible, visit our web copywriting service page to get the best-in-class copywriting services. [post_title] => 12 Copywriting Tips To Keep Your Audience Engaged [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 12-copywriting-tips-to-keep-your-audience-engaged [to_ping] => [pinged] => [post_modified] => 2022-03-15 06:48:20 [post_modified_gmt] => 2022-03-15 10:48:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2702 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 2697 [post_author] => 4 [post_date] => 2022-02-02 06:12:40 [post_date_gmt] => 2022-02-02 11:12:40 [post_content] => seo trends Search Engine Optimization (SEO) is one of the most important pillars of digital marketing. But as search engine giants like Google continue to roll out new ways to improve search, you need to make sure your business isn’t left behind. In this article, we will be discussing the most important SEO trends you need to look out for in 2022. So, if you’ve always felt like you’re playing catch-up on SEO trends, or if you want to stay ahead of the competition, then this article is for you. Without further ado, let’s jump into the top SEO trends for 2022!

Artificial Intelligence Will Dominate SERPs

Be it BERT, RankBrain, or MUM; Google has been incorporating artificial intelligence to make the journey of web surfers incredible, personalized, and increasingly simpler. For example, the Multitask Unified Model is a powerful Natural Language Processing Model that analyzes videos, images, and text to understand the intent behind complex search queries, and it’s pretty straightforward to understand how it works. If you have read our blog on creating high-quality content, you already know the golden rules of writing. You have to make it easier for search engines to find data and that means using headings, subheadings, and layered content that cushions your overall topic. Additionally, use a combination of mediums to communicate information and put out readable, comprehensive, and context-driven data. AsMUM starts to dominate the Google Search engine, marketers and businesses will be pushed to create long-form content, videos, and web copies that help satisfy the user’s search intent.

Core Web Vitals

We already know that websites need to be mobile-friendly and HTTPS secure, but Google has been adamant about increasing the quality of page experience for users for the past couple of years. The three core web vitals that all sites must meet include loading performance, page interactivity, and visual stability. core web vitals A good user experience is more likely to keep people glued to your website for longer and bring more people in. Regardless of how brilliant your content is, if users suffer from poor navigation or a clunky design, they will not stay on your page for long and will most likely never return. If this continues, Google will mark your website as irrelevant, which is why a well-thought-out website design to meet Google’s Core Web Vitals will be instrumental for optimization and SERPs ranking in the coming years.

EAT and Link Building

Quality content is the backbone of SEO, so the Expertise, Authoritativeness, and Trustworthiness principle will be a continued determinant of high ranking. The principles govern how to create reliable content. As a demonstration of your expertise, research your audience and their needs and ensure your content fulfills that. We have already spoken about understanding user intent, but it is only when online users can see you as a subject expert because of the information you have laid out, will Google accept your industry experience. Authoritativeness comes from high-quality link building and becoming a more cited figure in your industry. That’s one of the reasons why link building is one of our most coveted services - many businesses struggle with getting quality backlinks on high-authority websites. For building more trust, you should try to get as many legitimate reviews as you can using tools like Google Reviews or third-party softwares so that new visitors feel more confident in doing business with you. Other best practices include making sure your contact details are correct, your address on your website corresponds to your address on Google listing, and you have a secure website.

User Intent

Have you been stuffing too much information related to your products, services, and business to consumers? If so, you need to stop and refrain from unnecessary signups and pop-ups on your website. The old SEO ways all need to be laid to rest since Google will be ranking websites that cater to user intent more in the future. As a webmaster, you must figure out and address the search intent behind user queries. You can do this by creating content that consistently delivers relevant information and builds upon that knowledge to suggest more questions and answers that relate to the previous query. Also, you don’t just have to understand what a user wants to know, but also what their preferred type of content is. This means websites that diversify their content and use a combination of text, video, and audio will be able to better understand users' intent. Of course, that puts an additional burden on creating high-volume content of different varieties, which is why delegating content writing, video development, and on-page SEO to professionals is always a more feasible route than trying to do everything on your own. Another important factor to keep in mind is that Google has been focusing on user privacy a lot more in the past few years giving marketers all the more incentive to collect user data directly. This means instead of relying on third-party cookies, you need to come up with strategies to directly ask users what they are looking for and use alternative mediums of communication such as email lists to send out sales-specific information.

Mobile First, Accessibility, and Voice Searches

The fact that most users use mobile devices to search for content shouldn’t be news for anyone. After all, 52.2% of all website traffic worldwide comes from mobile phones and mobile searches continue to outpace Google searches on desktops or tablets. That’s why Google uses Mobile-First indexing, where it ranks websites based on how fast and mobile-friendly they are. If your website is still not optimized for mobile, you should address that immediately. Another important trend is voice searches. Accessibility features are not just for a specific group of people anymore, and users search for content while they are multitasking so they want quick answers. Your heading tags, question-based subheadings, and to-the-point answers make it easy for Google to satisfy user queries, so make sure your content layout is visually appealing and well-structured. Add making use of Google’s featured snippets on the agenda. Write optimized content that answers user questions in detail or create a question and answer page on your website to secure this top location on SERP. As always, it’s a competitive market out there, and old-fashioned content will not get you anywhere near the top so you have to make your website speak directly to your target audience and truly communicate.

Long-form Content

We have moved far away from the era of needing to dissect information for the sake of readability. Numerous businesses have made it a habit to disperse chunks of information on the same topic on different pages on their website. If you are one of those businesses, we understand there might have been multiple reasons to do so- maybe you wanted to constantly remind users of a certain service or product and the benefits it offers, or you were pressed for a clean design but it’s not going to work anymore. Google has announced Passage Indexing which will focus on the structure of your content holistically since complex user queries and long-tailed searches have become the norm. As of now, Google is focusing on the whole page to extract information and rank but moving forward it will be looking at individual passages and working out the context, semantics, and relevance. This means creating one long-form content with meaningful passages that answer different questions will rank higher as a page because of its structure. By structure, we mean how one post covers different topics and uses different layers of subheadings to answer common queries in full.

Refreshing Content to Include Keyphrases, Not Just Keywords

The interesting thing about trends is they get replaced every so often and if there is one thing that webmasters, digital marketers, and businesses need to move away from, it’s keyword stuffing. Semantically related keywords, in other words, phrases that include an important keyword and hold more meaning within the context, will become an important factor in ranking. Be it headings for a blog, key moments of a video or long-tail queries of a user, all of these have one thing in common- they support and expand upon the overall context of a topic. This is why refreshing your content is going to be so important for your business. For all those websites with outdated blogs and web copy, it is vital to continuously and consistently update the content so that Google deems it as still relevant. The page history and domain authority will carry over and you will still be able to meet the content benchmarks of SEO in 2022, provided you understand the importance of incorporating phrases in your text.

Localization

In the post-COVID world, localization has gained more traction. Google wants to be relevant and provide actionable information for search queries with localized or transactional intent (think “near me” search queries). localization For small and medium-sized businesses, getting reviewed on Google Business Profile (previously known as Google My Business) and creating country or city-specific content has become the de facto requirement. It’s thus imperative that you include information about your city, state, country if you want to rank high on search results. This is a great opportunity for any business. Regardless of your competition’s domain authority, if you can dish out localized information, you can climb up the rankings.

Videos

In the past year, Google launched two new structured data markups for videos: Clip Video Markup and Seek Video Markup. This was done with the intent to help users find relevant videos when searching for results as the average user tends to prefer short videos compared to reading. We already know the impact of visual information that is often used to boost brand recognition and awareness, but the trend of using videos to boost SEO will jump exponentially in the upcoming year. As of now, only YouTube allows you to identify key moments, but going forward, you can use either of the two markups to tell Google Search the key moments in your videos, regardless of the platform. Thus, you need to start getting in the habit of creating SEO-optimized videos and include keywords and hashtags in the description. Curious how that helps your business? If the search engine’s result pages show your video at the top when looking for something specific and niche, your click-through rates are going to go higher, translating into leads and sales.

Capping It Off

The amount of information regarding SEO seems almost overwhelming since it is a vast pool of interconnected best practices. The challenges of SEO make it such a diverse and exciting task. Our goal at Content Development Pros is to look for emerging trends based on two factors - the recommendations and guidelines by Google and the tried & tested SEO strategies used by other industry experts and us. If you require support in meeting any of the aforementioned suggestions and trends, do reach out to us, and we will be sure to provide you with the best SEO services in the market. [post_title] => Top SEO Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-seo-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2022-05-07 06:43:06 [post_modified_gmt] => 2022-05-07 10:43:06 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.contentdevelopmentpros.com/blog/?p=2697 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 2687 [post_author] => 6 [post_date] => 2021-12-30 07:19:55 [post_date_gmt] => 2021-12-30 12:19:55 [post_content] => faces "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou You must have noticed that the most viral content on the internet is always the most emotional one. It’s not a coincidence that Pepsi’s “Better With Pepsi” and Heinekin’s “Cheers To All” campaigns are two of the most effective ads in the past two years because they appeal to our thirst for joy. Humans are wired for emotional reactions and form instant opinions (good and bad) based on first impressions so it doesn’t matter how many cold hard facts you share with your audience because while informative, facts alone do not persuade people to pay attention, stay, or buy. This is where emotional content comes in as a potent combination of logic and emotion designed to persuade people. Your consumers are constantly being bombarded with all sorts of messages and the only way you can cut through all that white noise is by tugging at their emotions.  If you are able to appeal to the human heart and psyche, you can easily get people to listen to you. To start leveraging emotional advertising , you must first understand the core basic emotions that all of us feel and what they mean for your prospects.

Understand How Emotions Work

Psychology has identified six core emotions that everybody experiences: happiness, sadness, disgust, fear, surprise, and anger and one of the three techniques to persuade an audience, as per ancient philosophy, is termed as pathos that delves into how anything you say or do can evoke certain emotions in your audience. So much of marketing relies on ancient wisdom and scientific knowledge because comprehension is the key to connecting with your audience. To ethically persuade people, you must decide the single emotion on which you wish to connect with them.
  • Happiness

Whether it’s a smile or a scoop of ice cream, happiness makes us want to share things. It’s an incredibly positive and powerful emotion that marketers use to associate positivity with their brands. Want to feel happy about your latest purchase? Nothing reinforces that belief more than smiling faces leaving the shop.
  • Sadness

At the other end of the spectrum is sadness that can be used as a catalyst for generating empathy, compassion, and care. You have to strike a balance while depicting sadness though because too much grief will take people away from your message and too little won’t create any impact. An ad copy that starts off with some heartbreak but ends at an inspiring notion is one way to depict sadness effectively.
  • Disgust

Powerful emotions stay with us for a long time and disgust is one particular feeling that causes us to react immediately. The urge to swat at a fly is imminent and almost reflexive. Following the same theory, you can evoke disgust in people to get them to move towards the solutions you provide.
  • Fear

Fear is instinctive and it’s our first natural response to any threat, be it real or perceived. You don’t have to spook or threaten people to get the message across but sublime efforts to show the scary parts of life is an effective way of marketing for medicines, life insurances, and even cigarette substitutes.
  • Surprise

Take’ em by surprise! While not knowing can be irritating for some folks, anybody that has received a surprise gift would tell you they loved it. If you can surprise people, you can excite them to become a part of your story and cash in on the novelty of their experiences.
  • Anger

Anger makes us want to do things- if you want people to take action, get vocal, join your band, or be moved to take up new challenges, tapping into their angry and stubborn side is exactly what your marketing strategy needs to be built upon. This is by no means an exhaustive list and there are several other popular types of emotional marketing strategies that are centered on humor, adventure, compassion, inclusion, diversity, romance, popularity, trust, pride, and values. Name a strong human emotion that people experience individually and collectively, and you bet it can be used to draw out emotions from your target audience.

Create Resonance

The choices your consumers make are mostly instinctual and emotion-based. They simply haven’t had the time to think logically about why they like a certain product or service, they just do! And that is why you need to click with them instantly so they hit that like button, place their order, subscribe, or do whatever it is that you want them to do. However, you cannot touch your audience on a deeper level unless you understand their fears, aspirations, struggles and desires and the legwork of finding out what works for your audience falls on you entirely. To accomplish that, you will need to create some buyer personas and identify universal themes that delve into the emotional nerves of your consumers. Your marketing tactics have to be laser-focused on creating relatability so they trust you. Influence people through authentic, creative, and unique visual and textual expression of your brand. When we say authentic, we mean the values and goals of your brand that are aligned with your marketing campaign and you stand by. When it comes to choices of medium for your campaigns, there are a few that you can use in combinations for maximum effect. You can paint a happy future on a billboard, or create a haunting video of a car crash, run an engaging campaign on electric cars on social media, or have a podcast for the latest diet hacks. Anything and everything you do has to be a call to action for your consumers and it’s only possible if they have made an emotional investment.

What Are Your Content Goals?

We all want to leave a mark on the world, and while the digital realm is fast-paced and flimsy, you can make a lasting impression if you have clear, identifiable, and tangible goals. You can hook your audience at the first click, but only an emotionally intelligent marketing strategy will keep them coming back to your doors. Consumers’ brand loyalty is determined by the depth of the emotional connection you have built with them and it will only sustain itself if it’s substantiated in reality. So share your story and connect with them subconsciously. You want to grow your business, brand, clientele, and turn prospects into customers but how exactly do you want to do it? Here are a few things you could aspire towards in your emotional marketing campaign:
  • Become memorable, get consumers to fall in love with your brand, and remain hooked simply because they cannot get over the experience you provide them with.
  • Spread joy by inviting people to become part of a g