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HOW PPC KICKED POWs BUSINESS INTO HIGH GEAR
Phlebotomy On Wheels’ Journey To
Increasing Their Customer Base
71.79%
Increase in
Phone Call Leads
26.80%
Increase in
Conversion Rate
Get Your Free Proposal!
The Client
Phlebotomy On Wheels is a mobile lab service provider. With over a decade’s worth of experience and a focus on convenience and quality, they provide their clients with reliable and end-to-end lab testing solutions from the comfort of their own homes.
The Challenge
Despite being no stranger to paid marketing, Phlebotomy On Wheels failed to receive the desired results from their previous agency. They approached Content Development Pros (CDP) with the objective of growing their client reach.
The Plan of Action
With a business model based on customers calling in to schedule appointments for their services, we created a paid marketing strategy for running a Google Ads campaign with a focus on increasing the number of phone calls for the business.
In addition to restructuring the campaign, we also optimized it through:
- Keyword research
- Competitor analysis
- Compelling ad copy creation
- Target audience and bid adjustments
Through regular monitoring and campaign review, we fine-tuned the campaign for continued performance improvements and success.
The Results
Since partnering with CDP, Phlebotomy On Wheels has achieved milestone results through paid marketing.
The campaign yielded the following results:
- 71.79% increase in client phone calls
- 26.80% increase in conversions
These milestones were achieved without increasing average cost per click
Campaign Performance Overview of May 2022
56
Clicks
2.39K
Impressions
$5.88
Avg. CPC
39
Phone Calls
Campaign Performance Overview of May 2023
182
Clicks
4.97K
Impressions
$5.87
Avg. CPC
67
Phone Calls
The Statistics
Campaign Performance Statistics 2022-2023
225%
Increase In Clicks
108%
Increase In Impressions
0.17%
Decrease In Avg. CPC
72%
Increase In Phone Calls
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