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(877) 897-1725
TRIFOLD CONVERSIONS WITH A BESPOKE PPC CAMPAIGN
Your Total Foot Care Specialist’s Road To
Achieving A Steep Hike In Conversions
392.85%
Increase in Conversion Rate
40.21%
Decrease in Cost/Conversion
Get Your Free Proposal!
The Client
Your Total Foot Care Specialist is a foot and ankle medical clinic in Texas. Run by a board-certified foot surgeon, Dr. James M. Jacobs, and a team of podiatry specialists, the clinic has been focusing on foot and ankle pain prevention, diagnosis, and treatment for over 20 years.
The Challenge
Your Total Foot Care Specialist is a foot and ankle medical clinic in Texas. Run by a board-certified foot surgeon, Dr. James M. Jacobs, and a team of podiatry specialists, the clinic has been focusing on foot and ankle pain prevention, diagnosis, and treatment for over 20 years.
The Plan of Action
To focus on the client’s need to create leads, we created paid marketing campaigns that encouraged users to share details through responsive search ads and call ads.
The client’s new and existing campaigns were also optimized over the year via:
- Google Keyword Planner
- Competitor analysis
- Negative keyword inclusion
- Ad copy refinement
Keyword selection and adjustments played a major role in tweaking the campaigns to attract relevant traffic for lead creation.
The Results
Since partnering with CDP, Your Total Foot Care Specialist has achieved milestone results through paid marketing.
The campaign yielded the following results:
- 392.85% increase in conversions
- 40.21% decrease in cost per conversion
Campaigns Performance Overview of May 2022
64
Clicks
1.96K
Impressions
14.00
Conversions
$92.27
Cost/Conversion
Campaigns Performance Overview of May 2023
965
Clicks
22.8K
Impressions
69.00
Conversions
$55.66
Cost/Conversion
The Statistics
Campaign Performance Statistics 2022-2023
1408%
Increase In Clicks
1063%
Increase In Impressions
393%
Increase In Conversions
40.21%
Decrease In Cost/Conversion
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