Guest Blogging

10 Benefits of Guest Blogging for SEO

Find out the benefits of guest blogging for SEO

Table of Contents

Is guest blogging for SEO a good online marketing strategy?

It sure is.

By creating content for other authoritative websites, you actually boost your own recognition and rankings. We are in the middle of 2019 and guest blogging is definitely riding high. The online marketing sphere is buzzing with the prospects and benefits of guest blogging.

Guest blogging is one of the most effective, powerful, and popular strategies for building high-quality relationships with your audience. You develop professional connections and find new business opportunities. It sets your brand value and gives you authoritative links that are important for your brand.

Search Engine Optimization and getting your site to rank for relevant keywords isn’t easy, but the right guest blogging service makes it a little bit easier.

In this post, you will learn everything about the benefits of guest blogging and why it’s important for SEO.

However, before we go on and explore the benefits of guest posting, let’s first discuss the basics of guest blogging and how to get started with it.

What Is Guest Blogging?

Guest blogging, as the name suggests, is creating guest posts to be published on a third-party website. Guest blog posts are generally written for websites that belong to the same industry that the guest blogger serves. What this does is that it allows the guest blogger to build credibility as an industry expert.

Think of it this way. The only reason someone not connected to you will be willing to publish blog posts written by you is if you have advice, insights or information to share as an industry expert. Search engines recognize this too.

Every industry has specific third-party websites that allow guest posting, and you can try and establish connections with them to publish your posts.

The best guest blogging sites have a huge audience base and you can tap into these readers by ensuring you offer value in your pieces.

On top of that, you need to be able to drive readers from the guest blogging site to your company site, for which professional content writing services are the order of the day.

Get better results from your guest blog posts by following these tips

Different guest blogging websites have different editorial guidelines for their guest posts which you can find on their website. Getting your content published isn’t as easy as hiring a blog writer. Your guest posts will only be accepted if you follow these guidelines.

Some guest blogging websites allow you to post your contact info, which is a great benefit of guest posting and further improves your chances of getting traffic to your website.

Why Is Guest Blogging Important for SEO?

A really good SEO service will use a variety of techniques to improve a website’s position on search engines. From using long-tail keywords to link building, they are always chipping away to improve search engine rankings.

One thing that a lot of novice SEOers often neglect is guest blogging. The reason for this is;

  • Guest blogging is difficult
  • Guest blogging takes time
  • The best sites will only accept really high quality content and most content creators can’t deliver that quality of content

Guest blogging is one of the best ways to increase traffic to your website. When you guest blog, you write content for other authority websites but ultimately reap the benefits for your own website.

Backlinks from guest blog posts increases your website visibility. It makes guest blogging one of the most vital content marketing tools for your business. More people will know about your brand through guest blogging as compared to writing blogs for your website.

Backlinks improve visibility

Guest blogging has become a vital part of the content marketing strategy of many businesses. The success of guest blogging for SEO ultimately depends on how relevant, genuine, and helpful the content you provide to the readers is.

As long as you are producing high-quality guest posts, the chances of your website ranking high will soar. If other blogs link back to your guest blog, then Google sees your guest post as interesting and relevant. Similarly, if people like, share, or comment on your post, this also helps you improve your search engine ranking.

Guest blogging is important for inbound marketing. Learn more.

What Is High-Quality Guest Blogging?

This brings us to the question of the hours. How do you differentiate between high-quality guest blogging and guest blogging?

First things first, you should not consider your guest post as an advertisement. Think of it as a value-adding opportunity for your audience.

Guest posts should be intended to educate and inform your audience. They are not meant to promote your products or services. Of course, there is no harm in featuring your brand in the blog if it seems relevant and appropriate. However, there is a difference between educating your readers and selling. You must keep a balance between the two.

When writing a guest blog, your aim should be to establish yourself as an authority figure in your industry. Take it as an opportunity to introduce yourself to a new audience and build genuine relationships with other industry experts.

Quick Tips to Enhance Results from Guest Blogging

  • Write a concise and clear author bio
  • Include at least one high-quality relevant link to one of your previous blogs
  • Add a call-to-action in each post asking your readers to leave comments
  • Promote your guest blog on your social media channels
  • Follow up on how much traffic your guest blog generates

How to Get Started with Guest Blogging

It is important to be clear about the goals you want to achieve through guest blogging before you start with it. When choosing a guest blogging website, look for non-competitor websites that post high-quality content.

You can also guest blog for your partners. This not only helps you achieve your digital marketing goals but also develops a positive relationship between the two parties.

The benefits of guest posting are multifold – and building a network with other experts in your industry is one of the better ones.

Things to look for when choosing a guest blogging website:

  • Does the guest blogging website have lots of followers who actively post comments, share the blog in their network, and engage with content?
  • Does the guest blogging platform have active social media accounts where they post the guest blogs regularly?
  • Does the guest blogging website have a high domain authority that can help amplify your SEO ranking?
  • Does the guest blogging website complement your website?

Focus on finding guest blogging sites within your niche. Look for reputable sites that have a credible background. The message they put across on their website must also align with yours. Conflicts of interest lead to problems later on. Your guest posts won’t do well where there is a conflict of personal opinions and ideas.

Simply search for your “industry + guest blog” on Google and you will find a list of blogs that accept guest blog posts.

Learn how to start guest blogging

Benefits of Guest Blogging

Here’s our list of 10 incredible benefits of guest blogging for SEO. (Watch a short video)

1. It Helps Establish Authority

Guest blogging is one of the most effective ways of building your business authority. People trust your brand if you have published quality content on websites that they know and follow.

For example, suppose you’re a realtor. Prospects will take you more seriously if you’ve published content on websites like:

  • HousingWire.com
  • Realtor.com
  • Houzz.com
  • WiseBread.com
  • TheBalance.com

Just keep in mind that the content you post must be relevant, high-quality, and valuable.

Building authority for your business is not easy because creating trust on the internet is difficult. Your audience will trust you more if you share what you know and support your claims with facts and stats.

Writing guest blogs tells your audience about your expertise in the field. They will be more confident in approaching you when they know that you are an expert and authority in your field.

Want to build authority by guest blogging on high domain authority sites?

Let us do the outreach and content creation for you! Request a quote.

2. Great for Getting Links

What’s the use of a website that doesn’t earn you a single dime?

Running a website takes a lot of time, effort, and resources. You will only be able to reap the fruit of your labor if you appear in the search results of your audience.

One of the many criteria search engines use to determine the ranking of any website is the quality and number of links pointing back to the website. The number of these page links is one of the factors that determine your ranking on search engines.

It gets easier to rank when you have lots of guest blog posts

Guest posting helps you get high-quality backlinks. These links improve your search engine ranking and you will get more audience to your website, which brings us to our next point.

Guest blogging is great for link building

3. Increases Organic Traffic

What’s the point of SEO? To bring you organic traffic. Why is guest blogging important for SEO? Same reason!

If you write a great guest blog post, you can expect traffic to start flowing to your website as soon as the blog goes live. With each relevant backlink, your webpages will perform better on SERPs. This will help you grow organic traffic.

Organic traffic comprises of those visitors who find your content and hence your website via a search engine. When there are enough backlinks to your guest posts, Google and other search engines will consider your content to be of substance and value.

This will bring it to the top search results and will bring more organic traffic to your website.

4. Improves Brand Visibility

Another great benefit of guest blogging for SEO is that it increases brand awareness. With guest blogs, you get your brand name out on the best websites. People that didn’t know your brand before will learn about it from a credible source.

Guest blogs posts are a great way to increase your brand visibility so it’s important to put in the effort in your guest posts. Write premium-quality content to make a great impact.

5. Diverts High-Quality Traffic to Your Website

By high-quality traffic, we mean visitors who not only find your content valuable but also make a purchase. You can sugar coat it all you want, but all we really want at the end of the day is website traffic that converts.

When you write guest blogs for other websites, you don’t have to start from the beginning. There is already an audience on the guest post site. Amassing traffic is not that difficult if you use the right keywords, social media strategies, and phrases. What matters is reaching the audience that will make a difference to your bottom line.

Guest blog posts can help you achieve that.

6. Expands Your Network

Networking is as important today as it was decades ago. It’s just that the way people network today has changed. Consider guest blogging as a way to expand your network. It makes you recognizable in your industry.

Network through guest blogging

Not only your audience, but other people in your industry will also know about you and your brand if you consider guest blogging. This will help expand your network. It often leads to collaborations and partnerships, which further improves your profits.

7. Enhances Your Reputation

Guest blogging helps build your reputation as a credible industry player. Custom content is one of the factors that establishes brand trustworthiness. Your audience will automatically start considering you as a credible brand when they see your name attached to a guest blog post on a highly authoritative blogging website.

This not only brings in SEO benefits to your business but also helps you in future projects. Being a well-reputed brand is essential to increase your customer base and improve your business profits.

With guest blogging, this can be done easily as long as you are creating valuable and high-quality content.

8. Boosts Social Media Shares

The best guest blogs aren’t just shared by the website, but followers start sharing, tweeting, liking, and commenting if the post is really good. This exposure is great because it will include many people who don’t follow you yet.

Boost social media results with guest blogging

It is important to promote your brand at as many places as possible to increase brand awareness. Your website traffic will increase every time someone mentions your name on social media.

The more shares you get on social media, the higher the amount traffic you’ll get on your website.

9. Expands Your Subscriber List

With an increase in website traffic, you also increase your chances of expanding your subscriber base. Expanding your subscriber base enables you to reach visitors who are interested in your content. It increases click-through rates and gives sales a boost.

Give your audience a reason to subscribe. The first step to this is creating high-quality content. Your guest posts will do the first step but you must regularly create and post relevant and valuable content to keep them interested in your business.

10. Improves Your Online Influence

These days, people trust online influencers more than advertisements. You can also become an online influencer when you’ve created several highly informative, engaging, and top quality guest blogs.

With guest blogging, you can connect with readers that are on another website. Once you have established yourself as an industry expert and online influencer, other businesses may come to you with their products and services to be featured on your posts. This opens up new avenues of income.

How to Write a Blog and Make Money – 15 Actionable Steps to Follow

Getting Started with Guest Blogging

Want someone to write a guest blog post for you?

You can get help from a guest blogging service to pull the right chords and make a difference on your bottom line.

Our guest blogging service can help you reap all the benefits of guest blogging mentioned above. Get in touch with us to know more.

Previous post

How to Create a LinkedIn Profile: A Step-by-Step Guide

Next post

4 Reasons Why You Should Hire a Ghostwriter to Write Your eBook

Dave

Dave

Dave is Sr. Editor at Content Development Pros. He leads a small army of content writers that help small and large business get results through amazing content.

28 Comments

  1. Aria
    September 14, 2019 at 6:10 am

    Now this is what i call a fairly good blog, precise, manageable, easy to understand and even easier to learn!
    Thanks Dave for yet another great piece.

  2. moors
    October 24, 2019 at 1:25 am

    GooԀ Ԁay! This post could not be written any better! Reading this post reminds me of my
    good old room mate! He alwayѕ kept chatting about this.

    I wilⅼ forward this write-up to him. Prеtty sᥙre he
    wiⅼl have a good reɑd. Thanks for sһaring!

  3. teespring
    October 26, 2019 at 3:21 pm

    These are actually wonderful ideas in regarding
    blogging. You have touched some nice points here. Any way keep up wrinting.

  4. teespring
    October 26, 2019 at 5:14 pm

    Hi there very nice web site!! Man .. Excellent
    .. Wonderful .. I will bookmark your website and take the feeds also?
    I am happy to search out a lot of helpful info here within the post, we need
    work out more techniques in this regard, thank you for sharing.
    . . . . .

  5. carolynmaguire
    November 20, 2019 at 9:22 am

    wonderful post, very informative. I ponder why the other specialists
    of this sector do not understand this. You must continue
    your writing. I’m sure, you have a huge readers’ base already!

  6. Samuel
    December 17, 2019 at 10:33 am

    Hello There. I found your blog using msn. This is a
    really well written article. I’ll be sure to bookmark it and
    return to read more of your useful information. Thanks for the post.
    I’ll definitely return.

  7. Riven
    January 22, 2020 at 11:06 am

    Wow, great blog.Really looking forward to read more. Great.

  8. Trend Greats
    February 20, 2020 at 1:57 pm

    Really awesome blog. Thanks for sharing this useful information.

  9. Aaron Starc
    May 4, 2020 at 4:27 pm

    I have recently started guestposting and I cannot stress this enough that they are really a great source for driving traffic and building authority for your site. Also, one needs to make sure that they are guest blogging the right way because many people seem to forget relevance and just publish their content forward, back, left and right which is not really a bright idea since the latest Google clamp down on sites that were found to be selling/buying links for getting authority. Your audience and your site those two things should always connect and rest of the things come afterwards.

  10. Anirban Pathak
    May 19, 2020 at 12:17 am

    Thanks for all the valuable information.
    However, I must mention that from the above post it is not very clear as to Guest Blogging is Good or not..and how it can help in our SEO efforts for organic results.
    Kindly suggest

  11. How To Make Time For Blogging With A Full-Time Job? [You can do it]
    June 22, 2020 at 12:08 am

    Reach out to fellow bloggers in your niche who may be interested in getting your audience to know them and have them write. It a win-win situation as you get the content, and they get exposure.

  12. Traffici5
    July 8, 2020 at 7:00 am

    Recently i have started Guest posting. Your blog helps me to overcome all your confusions.I’m gonna bookmark your website. Thank you for this blog.

  13. Rahul
    July 16, 2020 at 5:20 am

    Guest posting is the most important and effective off-page activity that provide quality backlinks. Thanks for writing about guest blogging, I really found this very helpful.

  14. Ammy
    July 16, 2020 at 5:51 am

    Thanks for this wonderful information with us, I really like reading this blog. All 10 points are very helpful, guest blogging is the most effective link building technique. so, thanks for sharing this post.

  15. Blogs Community
    September 1, 2020 at 2:07 am

    Hi, Thanks for sharing such an informative blog with us, please keep update us.

  16. sanket
    October 29, 2020 at 6:04 am

    Your article is very informative and i guess it will help me in increasing traffic & boost my website rank on search engine.I will definately focus on guest blogging.
    Keep posting.

  17. Shayur Maharaj
    November 25, 2020 at 4:14 am

    Great piece. As marketing analyst and wannabe blogger i found this piece to be very insightful.

  18. ameni
    November 27, 2020 at 8:35 am

    Your blog helps me a lot in my work. Thank you.

  19. Aliza
    January 2, 2021 at 12:44 pm

    Great post, I really like the way you layout the format of the post. And, thank you for sharing all the Ideas and resources from the conference.

  20. Amanda Hayward
    February 25, 2021 at 7:47 am

    Thanks for sharing the information. Most people have even not heard about Guest blogging for SEO. It really helps beginners.

  21. Komal
    March 10, 2021 at 3:31 pm

    Hey Dave, this article offered more than what I expected or what the title suggested. You have not only explained the benefits in details but also discussed other important details including what it is and why is it important with us. Thank you for sharing it with us. Cheers!

  22. Reblog it
    March 26, 2021 at 6:07 am

    Guest blogging, as the name recommends, is making visitor posts for another organization’s site. Guest blog entries are commonly composed of sites with a place with a similar industry that the Guest blogger serves. Visitor posts help assemble your validity as an industry master.

  23. Codeaxia Digital Solutions
    April 12, 2021 at 6:35 am

    thanks for top benefits guest blogging points …

  24. Top 10 Benefits of Guest Blogging
    April 26, 2021 at 2:09 pm

    Benefits of guest blogging is growing brand awareness. For businesses that want to promote their own products and services,

  25. marilynferrari
    May 4, 2021 at 9:42 pm

    There’s definately a lot to find out about this subject.
    I like all the points you have made.

  26. zellamuskett
    May 4, 2021 at 9:44 pm

    Hi there, I enjoy reading all of your article. I wanted to write a little comment to support you.

  27. ritatherrien
    July 13, 2021 at 8:37 pm

    I am always looking online for articles that can assist me.
    Thanks!

  28. Abigail Adams
    August 4, 2021 at 8:37 am

    Thanks for sharing the information.

Leave a reply

Your email address will not be published. Required fields are marked *