If there’s one thing that you take away from this post, let it be this – you need to get your website’s blog up and running. It doesn’t matter if you run a mom and pop shop or lead the marketing team for a big business. The benefits of having a blog for your business are too great to ignore.
In this post, we’ve covered the big four benefits. Of course there are probably hundreds of reasons a business should blog regularly. But in all honesty, these are the four that really matter.
1. Better Branding
Positive branding is hands down one of the best benefits of blogging for your business. Pound for pound, building a great blog is the most effective tool for branding.
Let’s look at a quick example.
I looked up need to buy a great home in New Jersey on Google. Here’s what came up:
This is what I saw when I opened this post…
Before we look at some of the call to actions (CTAs), I want you to try to follow the train of thought of the user. Reverse engineering the process will really help you understand the benefits of using blog in business.
First things first, the user searched need to buy a great home in New Jersey. It’s safe to assume that most people that search this key phrase are looking to buy property.
This post is written specifically for that audience. The information provided in the post is:
- Easy to read
- SEO friendly
The post brings in traffic, but what it does best is that it promotes the brand.
Just look at the following red boxes. Here’s what happened in less than 30 seconds. A user looked up buying a great home in New Jersey on Google, went to the first result, and registered that Trish Giassa sells great homes in New Jersey.
I don’t know how well this page converts, but if you have a similar page you can use analytics and cookies to learn what the visitor of the page does next.
You want your website to have many pages that rank this well. Why? Blog posts like this one bring in extremely relevant traffic. These visitors can be converted into leads or customers.
The way this page coverts is that it has an easy find phone number and it has multiple forms on the page. There’s a Quick Property search button, What’s my Home Worth button, and a request for proposal at the end of the post.
It’s safe to say that Trish Giassa is killing it through this blog. And the best part is that she’s paying lesser than what she would if she deployed other conventional forms of advertising.
2. Brings in Traffic
Lots and lots of traffic is one of the best benefits of blogging for small businesses. Basically, there are two types of traffic – paid and organic.
Paid costs a lot of money. There are merits to that strategy in the sense that paid traffic gets you quick results. That being said, the traffic disappears as soon as your advertising dollars are spent.
Organic traffic, on the other hand, doesn’t cost as much and the results stick.
Blog posts are the preferred weapon of choice for marketers that want to build organic traffic. Hubspot, Kissmetrics, and all the big marketing gurus will tell you that the benefits of blogging for business is that you can increase the number of visitors that land on your website by over 300% in the first year.
But getting that type of traffic won’t just automatically happen because you started blogging. You need to:
- Develop a content strategy
- Research keywords
- Create amazing content
- Convert through CTAs
- Publish content regularly
- Market the content
Of course, you can just hire us to take care of all that for you. Our competitively priced, blog management solutions bring in results which translate into more leads and customers for your business. Learn more about our solutions by clicking here.
3. Promotes Social Sharing
A great blog post does so much for a business:
- It builds trust
- Establishes credibility
- Markets products and services
- Creates brand awareness
- Positions your business as an authority
And the list goes on and on… but the best benefit of blogging for business is probably the fact that blogs are great for word of mouth marketing.
Get social sharing icons (like the one’s below) for your blog if you don’t already have them.
Sharing shouldn’t be limited. You win a little every time someone links to your great blog content, Tweets it, likes it on Facebook, or shares it through other options that your target audience uses. Figure out what platforms your readers use and make sure the content is easy to share.
While you’re at it, also make sure users have the option to leave comments at the bottom.
Comments encourage engagement. It builds brand loyalty. You also learn what your customers and leads think about your business.
4. It Educates Your Base
Great salespeople will vouch for this, and you probably know it too – it’s easy to sell to someone when they believe they’re getting value.
You need to publish high value content that informs your audience of an issue, differentiates your business, creates a need, and ultimately positions your products and services as high value goods. The leads and sales your blog generates will increase many times over if you’re able to position your brand as one that offers value.
The sale is as good as closed if you’re able to connect with them and convince of that.
Getting to that stage will take time. But you’ll get there if you periodically put up great content.
The quality of the content is very important. Amazing content will deliver. On the other hand, weak content will turn off visitors and may put them off your brand forever.
It’s also important to note that publishing content is important, but that’s only half the battle. You also have to market it. Make sure the content looks great, has relevant images, is SEO optimized, and that you’ve shared it on relevant directories – you’re not going to get results if you don’t promote the posts correctly.
Coming up with topics that are interesting isn’t easy work. You can try to simplify the process by brainstorming regularly and then jotting down the good ones on a content calendar. Or you can do what our thousands of satisfied customers do – they delegate their blogging responsibilities to us.
Either way, make sure you do justice to your base by delivering high quality content.
Get Blog Posts That Bring Results
Blogging for business is not easy. There are a lot of nuances that go into it, but don’t let that prevent you from getting started. We’re here to help. Our solutions are extremely customizable. We can take on the entire responsibility or just specific tasks on a recurring basis.
Click here to learn about our Professional Blog Writing Services Or contact us by calling and we’ll make some suggestions that you would benefit from! Best of luck!