According to a survey by BrightLocal, around 88% of customers trust the online reputation of a service provider as much as personal recommendations. So, as the owner of an electrical contractor business, you can’t just rely on word-of-mouth. Online search is one of the primary ways for a customer to find a service provider, and the only way they’re going to find you is if you’re in the search results.
How do you get there? With a solid digital marketing strategy. A tailored electrician digital marketing action plan can help you cater to untapped audiences online. Digital marketing has been the gold standard for over a decade, and partnering with a digital marketing agency for small businesses (like CDP!) can get you a ton of mileage. Today, we’ll talk about a few ways that will help you boost leads, including PPC, SEO, social media, and much more!
The Basics of Digital Marketing for Electricians
Digital marketing for electricians is the process of using online marketing channels, such as search, email, and paid ads, to generate leads. But that’s not the only purpose of digital marketing. A comprehensive digital marketing strategy also builds your electrical business’s online reputation through its website and social media accounts and fosters trust and credibility.
Today, around 93% of customers use the internet to find local services like electricians. This makes digital marketing for electricians more critical than ever before. Some strategies commonly included in digital marketing are pay-per-click (PPC), search engine optimization (SEO), social media marketing, email marketing, and affiliate marketing. However, as an electrician, not all of them are going to be relevant to you.
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Why Do You Need Electrician Digital Marketing?
Investing in digital marketing provides notable long-term benefits for your electrical contractor business:
Amplifies Your Reach
Needless to say, digital marketing beats traditional marketing or word-of-mouth when it comes to reach, especially for electricians. Whether you rely on paid advertising or choose the organic way, digital electrician marketing offers enhanced visibility through sophisticated algorithms and rigorous tools, helping you reach a bigger audience and get more leads.
Makes You More Credible and Trustworthy
Building a website and investing in digital marketing make it evident to your potential customers that you’ve invested considerable time, effort, and money into your business. As a result, you become more credible and trustworthy as a contractor. Your messaging across your channels also has the power to make that effect, which makes content marketing even more important for your business.
Enhances Brand Awareness
Digital marketing allows you to build online resources to make the decision-making process easier and faster for your customers. Your potential customers will check your Google Business Profile, see your reviews, and read your web pages to learn more about your electrical services. This not only gets you more leads, but also enhances your brand awareness and grows your reputation.
Gives You a Competitive Edge
Without your online visibility, it’s easy for your competitors to take up all the digital space. But when you become more visible and active in the search results, social media platforms, and local business directories, you break through the competition’s dominance and take your fair share of leads and jobs.
Increases Your Revenue
Better reach, more credibility, enhanced visibility, and competitive advantage — all translate into one thing: more profitability. In its essence, digital marketing is all about ROI, and it’s also one of the most cost-effective ways to increase the quality and quantity of leads. The right digital electrician advertising strategy can bring a positive change in your bottom line.
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How to Get Started with Digital Electrical Contractor Marketing
Build a Professional Website
The first step to get started with digital marketing as an electrician is to create a website if you don’t already have one (and if you do, make sure it’s mobile-responsive and professional). A fast-loading site with clear information about your electrical services can make all the difference in how your customers learn about you and contact you.
You can create landing pages for your services like electrical rewiring, electrical replacement, surge protector installation, and more. Your web pages would include a detailed overview of your services as well as time and cost estimates. Make sure your website is appealing and updated regularly. Research shows that around 83% of people appreciate when a website looks attractive and up-to-date.
Create a Digital Content Strategy
Once you have a website ready, you need to start planning your digital content strategy. When you have heaps of electrical contractor marketing ideas out there, it’s very easy to go all in. However, an effective strategy is designed after taking into account your resources and short- and long-term goals. Set clear objectives and create a strategic action plan before you begin. Look at what your competitors are doing and what they are missing.
For instance, if your competitors have web pages about basic services but miss out on solutions like emergency electrician services, you could capitalize on that. You can also create blogs and how-to guides to inform your audience about how your service works. Keyword research and SERP (search engine results pages) analysis will help you along the way.
Implement Local SEO for Electricians
SEO for electricians is crucial because most of their target audience is in their city. If you don’t leverage local electrician SEO, you might be missing out on huge chunks of profit. Create and optimize your Google Business Profile, add brief descriptions about your services as an electrician, develop localized web content that ranks against locally-driven keywords (like electrician in Chicago), and get yourself listed and reviewed in local business directories. Optimizing your website for local SEO will help you get more clients in your area who are likely to trust a local electrical service provider.
Leverage PPC for Quick Results
PPC or pay-per-click is a great way to generate quick results and promote your electrician services to local leads. Electrical contractor businesses are usually small-sized, so it’s best to set aside a monthly budget for paid ads.
Target localized keywords like 24-hour electrician services and schedule your ad on peak times, such as morning or evening, when people are likely to call for an electrician. Make sure you add relevant keywords in your ad copies, such as electrician in Chicago, Chicago electrician, residential electrician, and commercial electrician, to ensure you target customers across all bases.
Explore Social Media Ideas for Electricians
Customers on social media are always active, and it’s a great place for electricians to grow. Platforms like Facebook, YouTube, Instagram, and TikTok are very effective for electricians to showcase their expertise. You can make content that spreads awareness about your work and informs customers about any deals, discounts, and financing options you provide on your electrical services.
These platforms also allow you to track your performance so that you can find out what works for your customers and get feedback to improve periodically. However, it’s important to start slow and explore more and more ideas instead of bombarding your audience with posts. Remember: quality matters more than quantity when you're trying to attract leads as an electrical contractor.
Analyze and Adjust Your Strategy Regularly
Algorithms in the digital space keep changing. What works today might not work tomorrow. That’s why it’s important to constantly track your metrics, analyze your performance, and be adaptive to change.
You might need to focus more on surge protector, breaker repair, and backup generator installation services during the rainy season because that’s the time when people usually struggle with power outages.
On other days, you can market electrical inspections, lighting installations, and panel upgrade services. Identify your KPIs at the start of your strategy and be open to adjustments if something does not work out. Keep in mind that you need to keep growing your audience and deliver value instead of quick fixes.
Where to Begin?
Now that you know the basics of electrician digital marketing and how it works, you might be wondering where to begin. Well, of course, you can’t do everything single-handedly. Digital space is like an ocean that keeps expanding, from website design and development and content strategy to local SEO and social media management, there’s a lot of opportunity for growth.
If you’re doing something, you might as well do it right. A good way is to create a team of experts who know the ins and outs of the digital space, but a better way is to get a digital marketing agency for small businesses on board and get a tailored digital marketing action plan for your electrical contractor business.