Your website is the most important online marketing tool that can help your business grow. It is crucial for raising your brand awareness, attracting customers, and ultimately driving sales. Hence, a well-crafted website can be the difference between making a lasting first impression and a poor user experience.
let’s take a look at a few definitive stats that show the role of a well-developed website in growing your business:
- 47% of users will visit a company’s website before making a purchase
- 88% of people will return to a website they have purchased from in the past if they had a positive experience with it
- 19% of small businesses believed they would grow 25% in three years or less if they build a website
- 75% of consumers will determine a business’s credibility based on their impression of the website
- 80% of users will prefer to engage with a website that has content that displays well on all devices
- 57% of users will recommend a business that has a well-designed website
- Slow-loading websites result in $2.6 billion in losses and missed opportunities each year for retailers
If your business still does not have a website or has a website with a poor or outdated design, it is important that you hire an in-house team or a web development service that can help you to create a new website that can offer you the following benefits:
Creating Brand Awareness
Your business may have been established for several years, but not many people may know of it if it does not have an online presence. Keep in mind that there are more than 3.5 billion internet users in the world so you may be missing out on a huge business opportunity if they do not know your company exists.
A website can help you establish an online presence for your business, communicate its brand message and value proposition, and allow users to understand your brand personality.
Effectively Communicating With Your Target Audience
Your website is an effective tool to convey your message in the best way to the right audience.
Your prospective customers spend valuable time online actively looking for products and services that you can offer them. In fact, they can turn to your competitors just as likely as they may go to your website.
To make sure you attract your target audience to your business, your website needs to have rich, unique, and value-adding copy, visual elements, and more that can grab their attention.
Moreover, your website should be able to convey what it offers and sells to customers, how it can benefit the target audience, and how they can buy from you. Therefore, if your website is done the right way, it can serve as an effective communication tool for your brand.
Ensuring a Wider Demographic Reach
Unlike a brick-and-mortar business, a website allows you to access a wider demographic, not just from your local community, but from across the world. This means more exposure, more lead generation, and ultimately more sales.
A professional website can increase the chances that your business will pop up when someone enters a specific search query into the web search. In addition, you can also add maps, contact info, business hours, and more details on your website, which will help people find you more easily.
Gaining Customer Insights
Your business website can be integrated with analytics tools, which will help you understand who your ideal customer is, what their interests and hobbies are, how they behave when making buying decisions, how they found you, and many other insights that can provide valuable information for your business to change their marketing strategy and maximize purchase through the website.
The huge range of data available through your website can also help you understand how your social media pages are influencing your brand and can even give you data to adjust your offline marketing strategies, product ranges, and outlet opening times.
Promoting Your Offering
Compared to billboards, banners, and flyers, a business website provides you more freedom and ease to promote your products and services. It helps online visitors find the exact match of products they are looking for by offering search filters and categories.
Moreover, the customer can also view detailed descriptions of each product and service that the business offers, including its main specifications, how to use it, and its pricing, which is much more convenient than traditional product promotion methods.
Offering Affordable Advertising
Traditional means of advertising costs several thousands of dollars and in many cases, even millions. On the other hand, websites are more affordable to create and run an online advertising campaign for.
Websites allow you to promote your own products on their pages, which does not cost you anything. In addition, once the website has been created, you do not have to pay for anything except for its hosting fees, which are minimal. In addition, most websites support popular content management systems that anyone can manage easily, even if they do not have any web developer knowledge.
With a website, you can run a Google Ad campaign, which can feature your website at the top of the search engine pages for maximum results and a fraction of the cost. Ads are also simple to make as well and can be made just by putting together a simple image and a text message that resonated with your wider audience.
With a website, you can eliminate the need for old-fashioned and expensive print advertisements and mailing brochures. This allows your business to save on costs and that money can be used for more important business operations.
Offering Control Over Content
One of the biggest benefits of a website is that a business has full control over the kind of content it presents to its audience. You can describe what you do in the way you want and provide a higher degree of clarity to customers. We all have had experiences when two similar-looking websites offer very different approaches to the same offerings. Your website can help your client understand exactly what you offer and give them more confidence in your purchase.
In addition, with a website, you can offer not just textual content, but also images, videos, polls, surveys, quizzes, free downloads, and a whole lot more than can increase user engagement.
This means a lower bounce rate and more chances of repeat customers, which means more profit for your business.
Communicating with Customers
A website is an effective mode of communication for a business. Today, most websites offer various channels through which customers can communicate with the business easily. These include live chat options and email. If your website does not have these instant communication systems, it is important to integrate them so that you can offer quick and prompt customer support.
In this way, a business can show how much it cares for its clients. When your customers realize a business cares for them, it helps breed brand loyalty and create a larger customer lifetime value and ultimately more profits for your business as well as a stellar reputation.
Empowering Social Presence
When it comes to online marketing of your business, social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube play a major role. By integrating your social media profiles with your business websites, your website can gain access to your social media followers as well and can benefit from social media marketing campaigns.
Businesses can add updates, news, and links to popular topics from the website to their social media profiles to build relevance and offer a more value-adding experience to the customers.
Unifying Your Marketing Channels
There are so many benefits to having a well-developed website, and not the least of them is unifying your marketing channels.
As a business, you may be using a plethora of channels to fulfill your marketing goals, including email marketing, content marketing, influencer marketing, social media ad campaigns, and Google ad campaigns. Your website can combine and unify all these marketing channels and can create custom landing pages for select campaigns, configure UTM tracking to monitor the performance of all campaigns, and much, much more.
Displaying Your Credibility
As a business, it is crucial for you to build credibility online. This aspect is extremely important since it can help you get partners and investors for growing your business. However, if your business does not have an impactful and powerful web presence, you will not be able to interest anyone in becoming a part of your business.
One of the primary functions of a well-developed website is to create trust. Your prospects and potential partners will all need to know how users perceive your brand, what your position is in relation to your competitors, and what kind of reviews and ratings you have.
If your website has a good reputation, it will make people more confident when it comes to doing business with you.
Proving You Are a Modern Business
Today, most people get to know about a business through the World Wide Web and they believe that all businesses need to have an online presence. If these customers do not find a website for your business online, they will perceive you as an outdated business and there is a high chance that they will take their business elsewhere.
To prove you are a modern business that can sustain itself in this highly competitive and digital world, a website is essential for the success of your business.
Getting the Right Website for Your Business
Remember that you can reap the aforementioned benefits only if your website is modern, updated, and follows best practices. You need to understand that you cannot just hand over the responsibility of creating a website to just anyone. If you do not have a website development team in-house, you need to hire web design services online after ensuring they are experienced and qualified.
The good news is that no matter how small or big your business is, you can create an effective, beautiful, responsive, and optimized website in an affordable way.
Get Your Website Redesigned Today
Website redesign improves the perception of your business and can help it get a fresh start. Now that we are in a post-COVID era and are well into 2022, it is time to consider how to improve your website design to pick up your business.
At Content Development Pros, we can help you generate valuable traffic that can convert into paying customers for you. If you are looking for the best website design service in the market, we have you covered.
Contact us today to know the health of your website and how you can improve it to boost your business.
