Table of Contents
- Why are eBooks so Important for Digital Marketing Strategies?
- What Types of eBooks Can You Write?
Why are eBooks Important for Businesses?
Having an active blog and social media is no longer enough to increase your online presence. Thousands of businesses publish blogs and articles daily. In order to avoid drowning in a sea of content, you need to add something fresh in your marketing strategy to set your business apart.
A well written and professionally designed eBook can boost your marketing efforts.
Even though eBooks have been around for a long time, they have been gaining popularity recently as part of a holistic digital marketing strategy.
Here are some reasons why eBooks are important for your business.
1. They Add Value to Your Brand
An eBook will further establish your business expertise while adding value to your brand. People that visit your website are more likely to trust you if they see you’re a published author.
Imagine looking at two different websites for the same industry. If one of the brands offers you the chance to download a free eBook with more information on the topic you searched for, you’re more likely to trust that business.
2. They Generate Leads!
Have us write a book and offer it to website visitors for free if they sign up for an email subscription.
This strategy essentially builds a whole list of people that you know will be interested in the information your business has to offer. You can follow up with them with appropriate campaigns to help keep them interested in your business. Learn more by reading this detailed blog post on why and how eBooks are great for lead creation.
3. Easy Redistribution of Content
The content that put in your eBook can serve a number of versatile purposes.
You can choose to use some of your best existing blog posts and compile them into an eBook format with additional details and information. Or, conversely, you can hire writers for fresh content for your eBook and then use snippets of that content in different formats.
For example, if you have an eBook that lists a compilation of the 20 best places to visit in Prague, you can use 5 examples that are in your eBook and create a short video or blog post to get more people interested.
4. Easier to Share Across the World
eBooks, unlike printed books or brochures, are easier to publish and do not have a geographical restriction when it comes to distribution.
With more and more people using smartphones and eReading devices, access to your eBook will be simple, quick, and cost you less than implementing a complicated marketing campaign.
5. Customize Formats According to Your Business Needs
eBooks are wonderful because of how easily they can be customized – especially if you hire eBook writers.
The book can creative or formal. It can be short or as lengthy as you want and can follow a number of different formats to suit your business’ tone and goals (more on that later!). A good eBook writing service will also add pictures and graphics to your eBook.
What Types of eBooks Should You Write
Now that we’ve established why it’s important to consider eBooks as a part of your marketing strategy, let’s take a look at the types of eBooks that you need for your business.
If you’re not sure about what types of eBooks will benefit your business, here are a few different options.
1. Informative Guides
eBooks in this category aim to educate readers about the importance of a particular topic. These books can either be very general, such as a guide on how to lower blood pressure or a guide on why you should use a particular program as part of your business.
This form of eBook can use a how-to format that gives a step by step overview to the reader such as ‘How to Increase Engagement on Social Media’ or ‘How to Understand Compensation and Benefits in 30 Steps’.
2. Compilations and Reports
eBooks of this type offer readers a compilation of information regarding a specific topic. This can be anything from ‘100 Humorous Instagram Captions’ to ‘99 Easy Hacks to Save Money’.
Reports on the other hand are more technical and usually go into detail with graphics and statistics about key information points. For example, this could be a great format for a charity that wants to increase donors by sharing information and statistics that are pertinent to their cause.
3. Check Lists and Worksheets
This type of eBook is likely to get more downloads, simply because of the utility it provides to readers. Check lists and worksheets are useful to people in all industries for a vast variety of topics.
Whether your business is in finance, tourism, tech, or plumbing – there will always be some aspect that can be condensed into a useful checklist or work sheet.
4. Promotional Content
As the name suggests, this eBook will have different forms of promotional content. It could include anything from an overview of your services, pricing, history of work, and client feedback to detailed examples of your work.
How to Get Started with Writing eBooks
Before you begin writing or hire an eBook writing service to do it for you, you need to consider why you want to write an eBook at all.
Do you want to sell a product or service?
Do you want to market your business expertise?
Do you want to tell a story?
These questions may seem simple, but they are vital to understanding the best possible format and structure for your book. Not only will you have a clearer idea of where you want to go with the text, but you will also be able to explain it better to your eBook writer.
Decide Your Format
Choosing the type of book may be a difficult decision to make – especially if you are unsure of the direction you want to take. This is why working with a professional eBook writing service will help you. Professional eBook writers will know the best way to structure and format your book, depending on the content you want.
Have you considered the advantages and disadvantages of eBooks vs. books?
At Content Development Pros, we offer a whole range of eBook writing services that include everything from autobiographies to fiction books. Call now to learn more!
Decide the Length
eBooks can be any length you want. However, before you start with the writing process, you should have a clear idea of how long you want your book to be. There is no hard and fast rule when it comes to length – it is purely dependant on the kind of readership you are trying to attract and the topic you are tackling.
Decide the Kind of Graphics You Want
An eBook without creative, original graphics is going to seem incomplete and unprofessional. This is why good graphics/illustrations to go with your eBook are important in making the right impression.
If you are unsure about the kind of graphics that will go along with your book, you will have better chances if you consult professional eBook writing services that offer design services.
Decide Who Will Write It
This is probably the most vital step of all. You can always choose to write your book yourself, or you can consider hiring professionals to do it for you. Both have their own merits and disadvantages. It all comes down to the amount of time, energy, and money you are willing to put into your book.
Freelance Writers VS. eBook Writing Services
With buyers becoming more resistant to traditional marketing techniques, eBooks can become a game changer because they promote your product and services without coming on too strong. Generating awareness, not profit, is the primary function of eBooks.
However, this doesn’t mean that eBooks will not give you any ROI. It simply means that the process is less straightforward and more meaningful. People will download your eBook out of interest in the topic. If you are careful about who writes the book, you can easily convert your reader into a long term customer by placing relevant, well-written call to actions in the text.
This is why hiring an eBook writer is your best bet. If you’re looking for a ghostwriter, you have two options. The first is to consider hiring a freelance writer for your eBook. The other is to hire professional eBook writing services.
A freelance writer will most likely be used to working on different types of writing projects from blog content to speeches and web pages. In other words, they will have a wide profile to show you when it comes to writing styles and tones.
eBook Writing Service
A professional eBook writing service, on the other hand, will be more focused on eBook writing primarily. This can be a huge advantage for you, as you can rest assured that they have specialized experience in writing eBooks in different formats.
eBook writing services will also be able to guide you better than freelance writers on how to format and organize your book because they will most likely have more experience. The best eBook writing services will also offer you holistic services that include formatting your eBook for you, complete with graphics and illustrations that match your content.
Who you choose to outsource your eBook to comes down to your goals. If you have a very clear idea of what you want in your eBook and only want help with writing it – a freelance writer should be good enough. You can provide them with your requirements, set a deadline, and have them deliver on time.
However, if you’re not completely clear on the kind of format, you should follow, or if you need guidance when it comes to organizing your ideas and chapters, a professional eBook content writing service will be better able to help you develop a book outline as well as write it for you.
Get Started Today
Having a published eBook can be a major stepping stone for your business. If you’re struggling to find your footing in the world of content, this could be the way to cement your presence and take you ahead of the game.
Our eBook writing service is super easy to work with. We’ve got a team of talented eBook writers, editors, designers, and project managers that’ll help your idea turn into an amazing eBook. Get in touch today to learn more.