Content Writing

Why Hire Content Writers: The Ultimate Guide to a Successful Engagement

Content writers can write books, ad copy, web copy, etc

Table of Contents

You may have a great product, service, or cause that you’d like to tell the world about, but no one will give a hoot unless you’re able to tell your story.

To get traction, you’ve got to be able to get attention through content. That’s why you need a great wordsmith.

We recommend that you hire professional content writers to help you achieve your goals. Content writers can help you create a brand personality, generate interest, and promote different types of content from web copy, social media posts to eBooks and whitepapers.

What Does a Content Writer Do?

Content writers creating strategy for blog posts

You can hire a great content writer to write just about anything. It’s hard to pigeonhole them into one category. The best content writers are skilled in various formats and styles of writing. Their job demands that they adapt and change to different project briefs.

Of course, some content writers are experts in specific niches and do one thing better than the other. That being said, many great web copywriters are versatile. They adapt their writing to suit your needs and to deliver quality content to their clients.

What Is a Content Writer?

Content writers can boost traffic, rankings, and conversions

Content writers are creative wordsmiths. They write different types of content depending on the need. If you want an eBook, a webpage, an About Section, a speech, or even a resume, they can deliver.

Content writers are skilled in the arts of creative and professional writing. Their talent can be used to tailor content to specific needs. That’s why content writers don’t necessarily abide by a single job description.

Do I Need a Content Writer?

If you run a business or are looking to promote a cause, then you need great content writers. They write easy to read and share content that’s been optimized.

Search engine optimization is very important for content that you intend to use on the internet. It doesn’t matter if you want a blog post or a product description, all types of content need to be optimized if you want results.

This is where content writers make their bread and butter.

They know what readers search for. With tools like Google Ad Planner, SEMrush, Moz, and UberSuggest they find keywords that have lots of search volume to write content that’s in demand.

Their experience gives them an edge when it comes to understanding what content works where and which audiences will prefer what type of style. A content writer can differentiate between types of content needed for professional readers and casual audiences. They can also optimize content for specific regions and work on making topics relevant to niche audiences.

All of this falls under SEO optimization which gets you increased traffic that continues to increase for years.

What Is SEO Content?

SEO Optimized content refers to content that ranks well on search engines and thus gets you great traffic. In laymen terms, content that’s SEO friendly is content that search engine users are looking for.

If Google doesn’t think your content is great, you’re never going to get good results through search engines. High-quality content writing services pay attention to SEO in all their content development services. That’s why you should hire professional content writers.

How Do I Create SEO Content?

Creating SEO content is not easy. Some people may tell you that creating relevant content for search engines is an art and not science. However, content writers have studied search engine algorithms and have found ways to make content relevant.

The most basic rule of creating search engine optimized content is to use keywords in the content that will rank well on search engines. This includes popular search terms people use to look for content online.

Professional content writers know which keywords to choose so that the content stays relevant for years, not days or months. It’s the reason that when you search for something specific on Google, you sometimes get results from a blog post that was published years ago. Great content writers know how to use search engine algorithms to make content relevant for a long time.

Other forms of SEO include building link building, using meta details, optimizing headlines, fine tuning content structure, adding authority links… and the list goes on and on.

Bottom line is that it takes time and experience to learn how to do SEO well.

What Are the Types of Content Writing?

There are different forms of content that are published online. No matter what you need to be written, you can find a content writer that will suit your needs. Though it isn’t easy to find and hire expert content writers for your business, it’s not impossible either. Even if you have a very specific niche that you need content for, professional content writers can get the job done.

Blog Writing

Readers love blog posts. They answer questions, tell readers about you, and can be used to create a connection. Blog writing can be about anything under the sun. If you need to target a specific audience, you’ll need to optimize your blog’s content for accuracy and value. Check out our blog writing service to learn more.

Guest Posting

Guest posting is the practice of posting articles on a well-established blog or website. These sites grab the attention and respect of many readers in a specific niche. These websites have strict guidelines and only publish content that abides by their strict standards.

Getting a guest post published can help you reach a wider audience and expand your reach beyond your niche. Find out find more about our guest blogging service.

eBook Writing

eBooks can be used to generate leads, establish expertise, and even to close sales! From short guides to detailed manuscripts that showcase your technical acumen – eBooks can boost your marketing efforts significantly.

Product Description Writing

A well-written product description can convince customers to buy. It can turn a no into a maybe and a maybe into a yes. A product description writer boosts conversions.

Web Content Writing

Website content writing is quite different from blog posts and guest posts. You want your web content writer to create content that explains your website with extremely crisp content, at the same time, you want the content to be super impactful.

How Do I Hire a Good Content Writer?

Good content writer at work

Hiring a good content writer is harder than you might think. There are a lot of average content writers that may seem like a good fit, but you don’t want to settle for mediocre. You want great content!

What Are the Qualities of a Good Content Writer?

Good content writers understand and are mindful of the nuances of different industries. They recognize that different audiences have unique needs, and structure content accordingly.

What Questions Should a Content Writer Ask?

Don’t be surprised if a great content writer asks you about the kind of content you want. Instead of letting their creativity run wild, expert content writers will structure their content according to specific rules. They will ascertain the audience you need the content for, the region you want to market to, they’ll try to understand the buyer journey, and other specifics.

They will also inquire about the level of detail you want in your content. They may even ask if you want to rank for very specific keywords. These are all signs of a good content writer. This shows that they are thorough and want to produce content that satisfies your needs.

How Much Do Content Writers Charge?

Content writers can charge based on the word count or the complexity of the project

Content writers can charge different rates depending on the complexity of the project. It also depends on how experienced the writers are. Professional content writers can charge more than twice or thrice of what beginners do.

How Much Should I Pay for a 500-Word Article?

If you need basic content, then you can pay anything from $10 to $25 for a 500-word article. However, if you’re dealing with an expert content writer, they may charge up to $40- $50 per a 500-word blog post.

These prices can vary depending on the level of research required and the content writer’s expertise.

How Much Should I Pay for a 1000-Word Article?

You will face the same kinds of pricing challenges when you pay for a 1000-word article. In some cases, you may get charged $40 for a basic blog post. In other cases, blog writers may charge even $100 for a 1000-word blog post. That last case seems excessive, but most adept content writers charge for their expertise and experience.

How Much Should I Pay Per Word?

If you’re hiring content writers that charge per word, then it’s probably for a very big project. Per word charges usually apply to long web copy or eBooks. In that case, you can get charged anywhere from $0.025 per word to $0.10 per word depending on the writer.

The difficulty and effort involved in the assignment will play a key role here. It’s better not to go for this pricing method if you’re ordering a small blog post or a piece of web content. If you’re asking for an eBook, this pricing model is probably in your best interest.

Where Can I Find Good Content Writers?

You’ll likely find some of the best content writers at Content Development Pros.

There are other places where you can find great content writers such as freelance job boards or freelance portals. However, there are significant advantages of working with a content writing agency.

Want to find out what you should look for when hiring a content writing service?

Where Do Content Writers Work?

Content writers work on freelance job portals, recruitment sites, and content writing agencies. However, content writing agencies have the best content writers because they only hire the best. While there may be great content writers that freelance, it is a bit tricky to find exceptional talent there.

Can I Find and Hire Freelance Writers?

Freelance writers are usually present on freelancing portals like Upwork and Fiverr. Others include Freelancer and Guru. You can find some great talent here for specific niches. You can also find a great variety of pricing.

There is one noticeable caveat when it comes to freelance content writers. There is no supervision when it comes to delivering on your projects. Content writing agencies ensure that your content is not only edited and uploaded on time, but is also optimized for engagement.

Additionally, freelance content writers aren’t necessarily all well-versed in the secrets of SEO and Google’s algorithms. You can find content writers ranging from experts to amateurs on these portals.

What’s more is that there is no guarantee that you can speak to someone about the delivery of your project. On freelance portals, you’re basically at the mercy of one person who could be a thousand miles away. While there is admittedly some exceptional talent among freelancers, there is no system of checks and balances to guarantee consistency.

Can I Hire a Content Writing Service?

Content writing services or content writing agencies are your best bet to find and hire expert content writers. Not only do they vet their writers when they recruit them, but they also have a system to check and deliver high-quality content. They have specific systems to ensure that content is delivered on time.

Content writing services also train writers to implement the latest SEO techniques and work on improving themselves. Writers that are employed by these agencies also have extra incentive to deliver on their assignments because their pay and bonuses depend on it. While freelancers also charge larger fees as they grow in prestige, they work on their own time. They’re much less likely to worry about deadlines.

Where Can I Hire Good Content Writers?

Content Development Pros has a wealth of professional content writers. Our hiring process ensures that we get writers from the most well-educated, experienced, and diverse backgrounds. This helps us cater to a plethora of audiences and produce content that our clients love.

Content Development Pros is one of the best content writing services online. You can find whatever you need for online content right here. Call us for a quote today!

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Dave

Dave

Dave is Sr. Editor at Content Development Pros. He leads a small army of content writers that help small and large business get results through amazing content.

2 Comments

  1. Avatar
    Sam
    November 21, 2019 at 8:44 am

    Great blog! You’ve summed up the need for content writers perfectly! It really does make a difference when you publish content regularly.

  2. Avatar
    Emily Scott
    November 21, 2019 at 11:56 pm

    Thank you for sharing such an interesting blog, it has some great insights regarding hiring content writers.

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