SEO and content marketing are exact sciences that produce measureable results.
And that’s why optimizing your blog or website for search engines really shouldn’t feel like tuning an old radio. It’s totally possible to cut straight through all the noise and get a solid connection with your audience and readers… loud and clear.
So how can you build that trustworthy connection with your readers without compromising on the effectiveness of your search engine optimization efforts? How do you ensure that your content is not only read but also shared and loved by the readers? How do you get to give you regular feedback instead of the occasional comment?
How much longer will you have to wait to get that far?
Make Sure That Your Content is In Tune with Exactly What They Want!
Fortunately it’s a very small adjustment. A really subtle shift in direction is often all that is required to resonate with your readers. Consistent quality is key. Give to them regularly and soon they will be ready to buy from you. And once they have already bought, it won’t take a lot to get them to jump at the upgrades and new product releases.
Consistency, i.e. providing constant utility in your content, is easier said than done. You will need to research your audience, get to know them outside of Google search results. And once you have figured out their needs, it’s time to offer them valuable information that will go a long way in building trust.
What Makes Good Content Trustworthy?
What most marketers don’t seem to understand is that branded content has mistrust inherently built into its fiber. People will naturally doubt it as biased and deceiving. That makes our job more difficult of course, but at the same time highlights the importance of organic content.
Studies show that more than 70 per cent of public will trust educational and informative content from businesses as long as they don’t experience a product pitch midway. An open call to action can bring the level of credibility down to 30 per cent.
Avoid Blatant Self Promotion At All Costs!
Subtlety is the most important aspect of good content marketing. However it is not easily understood and almost never practiced. Our job with your content is to make it educating, making your audience know you, like you and trust you enough to give you their hard earned cash.
Here at CDP content marketing means creating and sharing helpful content that attracts and converts prospective buyers and turns them into repeat customers.
Let Us Help You Create Non-Biased Content That Can Help You Win Their Trust And Their Business!