As a modern business owner, you cannot afford to not have a website, and your website cannot afford to be stagnant for a too long. Revamping a website by redesigning it and adding new web content to it is extremely important for the sustenance and growth of businesses especially for those based on the internet.

Here are some reasons to revamp your website.

Change in Technology

New technology springs up in the constantly and the virtual word continues to evolve and change in more ways than one. The number of people accessing the internet is increasing exponentially and the ways in which they access the net is also evolving. This behavior calls for suitable update of web content on your website. It can be difficult to survive in the online world if one fails to keep up with the pace of the evolving technology.

Like me give you an example. Websites were for the longest time static because the need of the hour allowed them to be. Now, if your site isn’t dynamic, isn’t optimized for mobile accessories, you cannot compete. Therefore revamping your site could range for something as minor as improving coding to enhance load times to something as major as shifting the whole site to a whole new template or CMS.

Changing in Psychology

The way people used to think about and react to websites a decade or more ago is drastically different than the mindset of internet users of today. The overall change in lifestyle made by modern technology like laptops, tablets, smartphones and social media platforms needs to be taken into consideration when appraising a website.

For example the use of text-heavy introductory pages was popular back in the day, but now people don’t like them. It’s all about visual, high-impact compelling content. And although such changes mean you’ll have to revamp your website by redesigning it, they inevitably affect the web copy as well.

Change in Business

As time moves forward, so do businesses or at least you hope your does. A company may open up new branches as it expands or a business may offer new products or services that it did not a few years ago.

All these changes are important and need to be shared with your target market. By putting in some new web content writing, you can update your website to reflect the changes. As a rule of thumb it’s a good idea to update a website every 2 years at the very least or when a change in your business necessitates it. However, small changes may need to be made more frequently depending on the actual change your business goes through.

Change in Interest

People get easily bored by looking at the same thing over and over again. No matter how good your site, how good the web copy, it will become stale with time.

Bored visitors are not your customers for long. You must update your content regularly to keep visitors interested. When your visitors start losing interest in your website, you will start losing buyers which means losing money – hardly the objective of any business owner.

A new feature on your site is sure to spark interest. A few new catchy headlines and interesting bits of information will always draw eyes.

Change in Visibility

If your website is not getting a top search engine ranking or has dropped significantly in rankings, it may be a sign to revamp your website by adding web content that is search engine optimized. Sometimes revamping your site by redesigning also helps rankings so an SEO audit beforehand might be beneficial.

Without proper SEO, your website will not be search engine friendly, which means no one will be able to see it.

Revamping the website by weaving in SEO copywriting will fix this problem and get you in front of your target market.

Change in Competition

The cut throat competition in the online world is only getting tougher with every day, with every website, with every service provider that props up looking to make its presence felt online. Regardless of the industry/market/niche your business is toiling in, chances are you have your fair share of competitors and they are doing all they can to beat you.

You need to be mindful of the competition. If a competitor has revamped its website and beings to outperform you, this is reason enough for you to see what they did and try and do it better.

Change in Culture

If your web content contains outdated verbiage, old-fashioned slang or lacks a chic look, your website will look like a relic, and people visiting your website will associate these negative connotations with your brand or business. That’s not a reputation you want for yourself.

Sometimes the only reason why you need to revamp your website is to stay current and with the times.

Revamping your website can become a choice born of necessity if you don’t keep your fingers on the pulse. So, how do you know when to start entertaining this idea? And how often should you revamp your website?

The truth of the matter is as soon as you feel your site isn’t providing you the results you need or isn’t meeting its objectives, it’s time to think of a website revamp in terms of web content as well as design. And in such times, you need a trusted partner to have your back.

Let our website design team be that for you and judge the results yourself.

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