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ALIGNING CONVERSIONS WITH BUSINESS OBJECTIVES
Clear Comfort Night Guards’ Success In
Increasing Purchases
95.35%
Increase in
Purchases
46.52%
Increase in
Conversion Rate
20.29%
Decrease in Cost/Conversion
Get Your Free Proposal!
The Client
Located in Los Angeles County, California, Clear Comfort Night Guards is a dental lab with over 10 years of experience. The team specializes in creating custom night guards, dentures, crowns, bridges, and various dental appliances.
The Challenge
Clear Comfort Night Guards’ work with their previous PPC agency failed to produce positive results. When switching to Content Development Pros (CDP), their main goal was to improve conversion and purchases.
The Plan of Action
In an effort to increase purchases, we focused on promoting their product store through Google Ads via a performance max campaign. The campaign was created to effectively advertise popular products with a higher purchase intent.
The campaign was further optimized through:
- Featuring high performing products
- Bid strategy adjustment
- Negative keyword inclusion
- Ad copy refinement
With continuous adjustments, we have been able to optimize the campaign to improve purchase frequency and yield significant results for the client.
The Results
Since partnering with CDP, Clear Comfort Night Guards has made notable achievements through paid marketing.
The campaign yielded the following results:
- 95.35% increase in purchases
- 40.21% increase in conversion rate
- 20.29% decrease in cost/conversion
Campaigns Performance Overview of May 2022
42
Purchases
$1.49
Avg. CPC
$144
Cost/ Conversion
Campaigns Performance Overview of May 2023
82
Purchases
$1.96
Avg. CPC
$114
Cost/ Conversion
The Statistics
Campaign Performance Statistics 2022-2023
95%
Increase In Purchases
20%
Decrease In Cost/ Conversion
Ready to Drive Your Own Success Story?
Connect with CDP Today For A Free Paid Marketing Consultation!
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