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(877) 897-1725
DECODING SERP SUPERIORITY BY DRIVING WEB TRAFFIC
How Vates’ Search Output Rose With The
Right SEO Strategy Mix
650%
Increase In
Top 3 SERP Rankings
2,700%
Increase In
Conversion Rate
65,9856%
Increase In Organic Traffic
Get Your Free Proposal!
The Client
Vates is a provider of custom software development and IT solutions. With an impressive portfolio featuring McAfee, HP, Verizon, Bayer, and Citibank, Vates’ global presence and vast industry experience aims to enhance client business functions with high-quality solutions.
The Challenge
Determined to make an impression in the SERPs, Vates outsourced their SEO to Content Development Pros (CDP) in 2022. The company's primary focus included a need to rank on search engines to drive relevant traffic and purchases.
The Plan of Action
The path to increasing purchases for Vates required increasing web traffic by ranking on commercial and transactional intent keywords with the right SEO marketing strategy.
The action plan included monthly activities aimed at improving search visibility and ranking, including:
- Google My Business posts
- Content management
- Community and directory participation
- Classified ads
Content management for the client included on-site and guest blogs, LinkedIn articles, and social media content optimized through SEO best practices for maximum search impact.
The Results
By working with CDP, Vates has achieved milestone search engine rankings through SEO marketing.
The SEO efforts yielded the following:
- 65,985.71% increase in organic traffic
- 2700% increase in conversions
- Top 3 SERP rankings for 15 keywords
- 19.10% decrease in bounce rate
SEO Performance Overview of 2022
14
Organic Traffic Users
0.01%
Conversion Rate
2
Top 3 SERP Rankings
73.33%
Bounce
Rate
SEO Performance Overview of 2023
9252
Organic Traffic Users
0.28%
Conversion Rate
15
Top 3 SERP Rankings
59.32%
Bounce
Rate
The Statistics
Campaign Performance Statistics 2022-2023
65,986%
Increase In Organic Traffic
2700%
Increase In Conversions
650%
Increase In Top 3 SERP Rankings
19.10%
Decrease In Bounce Rate
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