On-Page SEO Services

Meta Description

Meta descriptions give a short snippet of the website’s content on the search engine results pages. They appear as the small blurb under the Meta title and are usually 155 characters long.

SEO optimized Meta descriptions will not only affect rankings, but also improve click through rate and search relevance.

Web Copy

Auditing existing website content is important to ensure that it’s not duplicated, still carries relevance for users, and is gaining ROIs.

Apart from the aforementioned, the content also needs to be SEO optimized, and written keeping both users and search engines in mind. This means web content that is relevant, conversion optimized keyword rich and 100% unique. Regular content audits help keep our websites up to date with new information and relevant for users and search engines.

Keyword Cannibalization

You might think that having multiple web pages targeting one particular keyword would help your website rank better for it. However, that couldn’t be further from the truth. In fact, it could prove detrimental for your website’s SEO.

This misleading and potentially disastrous technique called ‘keyword cannibalization’ can have your web pages competing against each other for the same keyword. Making sure that your website isn’t a victim of keyword cannibalization is an important part of on-page SEO, and is a problem that needs immediate rectification.

Image Optimization

Using relevant images can make your webpage more aesthetically pleasing and descriptive, but the images needs to be SEO optimized as well. Neglecting to do so can slow down your page speed amongst other things, and prove to be a lost opportunity to make the most out of a valuable SEO asset.

Page Responsiveness

Retaining users and decreasing one’s bounce rate is a goal for every website. Several factors play a role in increasing user engagement, many of which are based on-page elements. Site speed, desktop to mobile redirection, mobile version optimization etc. are all part of on-page SEO and help in improving webpage responsiveness and rankings on the SERPs.