The Difference Between Blog Writing & Blog Management Services - Why You Need Both For Your Business

Attention, all business owners! Are you looking to establish a robust online presence and captivate your target audience with compelling, well-written content?

Starting a blog is your ticket to success!

Carefully-crafted blogs and timely publishing are crucial ways to improve your website's visibility. However, it's not always easy to maintain an engaging blog while juggling a myriad of responsibilities as a business owner. Here's where professional blog management services can help you!

Blog management will enable you to have fresh, original, high-quality, and valuable content on your business blog regularly. However, you must not confuse blog management with blog writing – the latter is undoubtedly helpful, but it's only one aspect of professional blog management solutions.

Think of blog writing as an undeniably essential link on a chain of activities that make up blog management and ensure your blog's seamless functioning while you focus on building your business.

Before we delve into the distinct worlds of these two services, let's emphasize the importance of having a business blog!

   

The Importance of a Company Blog

Some businesses tend to get too caught up in their everyday operations to start a company blog. Others believe blogging is not their forte, and they would be better off without the responsibility of consistently producing high-quality, valuable content for their audience.

However, this type of thinking puts these businesses at a disadvantage. A well-running company blog has the potential to become the foundation of a brand's digital marketing efforts. It can also be the starting point for social dialogue.

A consistently updated blog can help you become a thought leader in your industry, as it gives you the platform to share industry discussions and valuable content with your audience. It can lead to greater online brand visibility and drive target audience traffic to your website.

You can also use your blog for seamless product placement, promotion, and search engine optimization to improve your website's ranking for different industry keywords.

Here are some undeniable stats that highlight the importance of blogs for businesses:

• Businesses that blog generate 67% more leads than businesses that don't
• 77% of internet users read blogs
• 72% of online marketers deem content creation to be their most effective SEO strategy

So, if you don't have a blog, now is the time to invest in professional blog writing solutions to get started!

 

What Is a Blog Writing Service?

A blog writing service is a professional content marketing solution that offers businesses to outsource their blog writing needs to an agency with skilled writers. These writers can create engaging, niche-based, original content for the type of blog post your business requires. These posts will cater to your target audience and emulate your brand voice.

• Standard blog posts
• Power blogs
• Guest blogs
• Microblogs
• Listicles
• Industry blogs
• Pillar posts
• Newsjacking Posts
• Long-form posts

Professional blog writing is essentially a convenient writing service in which you rely on the expertise of content writers to churn out the number of blogs you need for your website to achieve your goals. These goals could include building your business's authority, gaining organic traffic, generating leads, and more.

Businesses opt for blog writing solutions when they cannot hire in-house content writers and require hassle-free, scalable content production. It also saves them from trusting unreliable freelancers with their blog production needs.

 

Aspects of a Blog Writing Solution

Here are some features of a blog writing service you can expect to receive from a professional content writing agency:

 

Topic Research

Blog writing starts with a professional content writer researching your business, industry, target audience, competitors, and market trends. This research helps the writer come up with highly relevant blog topics that your intended audience will find useful.

You can review these topics and approve or reject them based on your targets. Comprehensive topic research and your subsequent approval ensure your blog is full of well-informed and valuable insights that help establish your credibility in your industry.

 

Content Writing

Once you have approved the researched topics, the content writer will perform thorough research based on your specifications to create the content. Professional blog writers have the research skill and writing prowess to produce high-quality blog posts across all niches.

The content these experts produce is meant to cater to your target audience and align with your needs so that you can achieve your business goals. They can write in your distinct tone and voice and generate helpful, authoritative, and original content.

Whether you want long-form blogs with comprehensive research or breezy, easy-to-read listicles, you can count on these professionals to create blog posts that drive your audience into action. You can expect them to create attractive headlines, charming introductions, and highly-converting CTAs.

 

Keyword Optimization

Blog writing services also include keyword research and optimization. The writer assigned to create your blogs will find highly relevant keywords that address the user's search intent. This way, your blogs will help improve your search engine visibility.

These keywords could include short phrases and long-tail keywords, such as questions, that will help your blog post rank higher on search engine result pages. The writer will incorporate these keywords organically into your blog's text, headings, and meta descriptions to attract organic traffic.

 

Royalty-Free Images

Images are an integral part of blog posts. According to Statista, 93% of respondents in a survey of bloggers include images in their content. Images help the reader instantly visualize what the topic is and also play a crucial role in breaking up the text.

Carefully placed images help cut down the monotony of written content, especially in a long-form blog. Moreover, graphics can also help you rank higher on search engine result pages.

In a world where it's becoming increasingly harder to capture the attention of people, images are more effective than mere words. The right visuals also enable you to emphasize your message.

 

Adding Meta Details

Meta details are another essential feature of high-quality, high-ranking blog posts. These details include an effective and engaging meta title and a meta description. Both should include the primary keyword the writer has chosen for the blog.

The meta description is an HTML tag that is roughly 155-180 characters. It describes what your website or blog's page is about. You can find it underneath the title of your page in Google's search results. It should be enticing and informative enough to encourage the user to visit your page.

Here's an example of the meta descriptions shown on Google:

Additionally, the images in each blog also have meta details. These include the image title, description, and alt-text. The alt-text must include the primary keyword, while the description should align with the image details. Image details help search engine bots read the images quickly and can also contribute to your SEO efforts.

 

Editing

A blog writing service must also include meticulous editing and proofreading of the initial draft. This ensures that the content is free of grammatical errors, reads well, and has no formatting issues. The blog post must be polished and professional.

The editing process also ensures that there are no factual inaccuracies in the blog and that the content perfectly encapsulates everything the reader will expect to learn from the headline. It ensures the meta details are apt and the content aligns with the client's vision.

 

Revisions

Ultimately, another crucial aspect of a professional blog writing service is revisions. These ensure the client gets the type of content they expect to receive for the amount they have paid.

Once you receive the initial draft of the blog post, make sure to review it thoroughly. You must ascertain if it can help you achieve your goals and if the writing suits your brand style and voice. You also need to ensure the content will be helpful to your audience and has the quality writing you were promised.

 

Content Scheduling

Some blog writing agencies might also offer you additional scheduling and blog publishing services. However, these services mostly fall under the banner of blog management.

That said, prompt scheduling and publishing of blog posts can save you resources, time, and effort. The automated process of content posting based on your schedule will help you focus on more immediate and everyday tasks that require your complete attention.

 

What Is Blog Management?

If you want your blogging efforts to succeed and for your blog posts to be read by the intended audience, you will need blog management. It's an umbrella term used for a whole host of services content production and management agencies offer to publish and promote your blog.

Blog management ensures your content marketing aligns with your overarching marketing strategy. It involves keyword research, search engine optimization, blog writing, blog publishing, calendar building, link building, weekly and monthly progress reports, etc.

Content management agencies offer tailored blog management services so that you can choose solutions that align with your business goals. You can also opt for a custom plan and alter it based on your distinct needs.

Aspects of Blog Management

Here are some features of a blog management service you can expect to receive from a professional content management agency:

 

Blogging That Aligns With Your Overarching Marketing Strategy

A professional blog management service will focus on creating a marketing strategy that seamlessly aligns with your blogging requirements. You need to have a solid strategy to ensure a steady stream of readers.

Regardless of what your niche is, you need to ensure your blog becomes the go-to source for your target audience to receive guidance, information, updates, etc. You need to create an incentive for prospective readers to encourage them to spend their time on your website and entrust you with creating helpful content for them.

Your strategy needs to be focused on increasing traffic and creating content that speaks for itself. You must ensure your posts are SEO-friendly so people looking up a relevant topic can find them online. Also, your posts must cater to your goals. For instance, if you want to promote a product, you must create posts that promote said product in a fashion that is palatable to your audience so that it drives the required results.

You must also make use of social media marketing and email marketing, if required to ascertain your blogs are reaching the right audience. Self-promotion, paid advertising, and organic posting will help you generate the required buzz.

Your marketing strategy will also inform the type of blog posts you create. For instance, if your target audience is on a social media platform, you must assess their needs to create blog posts on topics that address their concerns. Knowing your audience and how you plan to market your content will give you the direction you need to take to achieve blogging success.

 

Tailored Content Creation

Typically, blog management solutions involve tailored content-writing services. These include topic research and content creation. Professional blog writers will craft the content of your blog based on your specific instructions.

They will create SEO-friendly titles, descriptions, headlines, and content with organic keyword insertion. The blog post will cater to your target audience and emulate your brand's voice and style of writing. It will feature content that you can deem original, authoritative, and helpful to your readers.

Moreover, this content creation step can include as many blogs of different types as you require. You can opt for a custom blog management solution with a top-notch team of writers who will research industry-related topics that your audience would love to read about.

 

Comprehensive Keyword Research & Search Engine Optimization

Usually, blog management also includes comprehensive keyword research conducted via the use of keyword research tools, such as Ahrefs, SEMRush, and MOZ. These tools are used to determine which keywords are popular in your industry and the chances they present for ranking high on SERPs.

Professional blog management agencies have the insight and experience to find keywords that tend to work and suit your target audience's user intent. They also understand that keyword stuffing is not an option, and they will have to use the chosen keywords organically for a higher rank.

With appropriate management, these keywords can also be updated based on the current search trends so that your blogs don't experience a dip in organic traffic. Moreover, you will also need to change your keywords based on your expanding or changing business, services, products, and targets. For instance, if your expertise shifts, you will need keywords that reflect that shift and cater to your new audience.

Additionally, experienced blog management agencies ensure your blog posts are SEO-friendly with thorough on-page and off-page SEO techniques. You can rest assured your content will include top-notch images, meta details, keywords, backlinks, and more for a boost to your SERP rankings.

 

Royalty-Free Images

As mentioned above, you must use images in all your blogs. They can make your content visually appealing, keeping the reader from bouncing off your page. Graphics also convey a lot of meaning and increase the effectiveness of the accompanying text.

A professional blog management service offers royalty-free images that you can use for all types of commercial purposes. Depending on the blog topics, the writers will find relevant, high-quality images to support your blog content and help you improve your organic search engine ranking.  

 

Unlimited Revisions

Revisions are an essential element of blog management as they allow you to give your final nod of approval before a blog post is posted on your website. When you're paying your hard-earned money to an agency, you have every right to receive content that checks all your boxes.

So, make sure your blog management service includes unlimited revisions so that you can review the drafts until the writing suits your tone and conveys the message you want it to convey. You can also fact-check the content and ask for changes if you're not satisfied with the posts.

 

Blog Calendar

Proper blog management involves developing a comprehensive blog calendar. It will include a list of possible topics, keywords, a holistic content plan, and scheduling and posting details.

Creating a blog calendar is especially helpful when you have a long pipeline of blog topics that need to be written, scheduled, published, and marketed accordingly. It will help keep things organized and enable you to meet the deadlines for each stage of the process.

It will also keep you informed about the relevant keyword research and create new link-building opportunities as your blogging platform continues to grow. Lastly, a content calendar will keep you from making significant oversights and track your growth to make changes along the way.

 

Blog Publishing

Once your blogs are ready to publish, your blog management service will take care of publishing them timely, i.e., on the right date and time. Depending on how you publish your blogs, you will need to give them access to the platform.

For instance, if you have a WordPress blog, your blog management team can set up the publishing of all blogs. Discuss this step with the blog management agency beforehand if you need further guidance.

Once the content has been finalized, the dedicated publishing team can publish the blog to your site. They can then monitor that page's activity and fix any publishing and formatting errors that might crop up until you're satisfied.

 

Link Building

Proper blog management involves getting backlinks from other websites and also including internal links to your new posts. Link building enables you to build your credibility and increase your online visibility.

You can reach out to fellow bloggers and write guest posts for them to link to your website. You can also link to their articles and let them know you have provided a link to their website on your platform.

Ultimately, getting backlinks takes time and trust, both of which you will be able to amass if you opt for a blog management service that will consistently produce and publish new content on your website.

 

Social Media Marketing

You will need to market your new content on social media. You can create your pages or accounts on various social media platforms and build your voice and following on them. Each network will enable you to build your niche audience and foster more positive connections for better brand visibility and recognition.

Once you have a community on your targeted platforms, you can continue to post about your new blogs. A blog management service will take care of your posting needs. You will have dedicated social media marketing support in the form of regular, enticing posts that encourage your audience to read your blog posts.

 

Weekly Reports

A dedicated blog management agency will provide you with weekly progress reports. This will include an overview of your blog posts' rankings and performance. It will also feature updates on content production and publishing.

You can remain updated on new keyword insertion, rankings for new posts based on those keywords, and an analysis of your blog's overall performance via Google Analytics. With the right analytics tools, you will have the information to make the necessary tweaks to your strategy. It will help deliver optimal results, enabling you to achieve your business targets.

 

A Dedicated Project Manager

Lastly, an essential aspect of professional blog management is the helpful presence of a dedicated project manager. This individual will oversee all your blogging needs, including post creation, scheduling, publishing, and marketing.

Your project manager will keep you updated and keep an eye on every step of the process to ensure there are no avoidable delays. They will smooth over all challenges for you so that you can experience a smooth-sailing blog management service.

What Is the Difference Between Blog Management & Blog Writing?

Now that you know what each of these services entails, you can tell they are distinct solutions with different purposes.

Blog writing is a service that offers well-written, highly-researched blog posts suited to your niche and the interests of your target audience. It does not involve publishing, link building, performance analysis, and other services that might fall under blog management. Its sole purpose is to provide you with content that you can publish on your website.

On the other hand, blog management encompasses a vast array of responsibilities and services that go beyond content creation. It involves blog organization, strategy building, content writing, blog publishing, and follow-up performance analysis. It is an all-encompassing approach to content creation, publishing, and marketing that enables you to achieve your business goals with tailored services.

Why You Need Blog Writing & Blog Management Services

The challenge for businesses today is that blog content creation and the follow-up requirements of keeping the blog live are easier said than done. Due to the competitive nature of most industries, you need to remain at the top of your game to achieve your targets.

Coping with this pressure can result in you easing up on the efforts to produce and publish content on your website consistently. It results in a dip in traffic and hurts your overall goals. Irregular posting can result in you losing your readers. It's where professional blog writing and blog management services can help you!

These services are designed to ensure your blog remains consistently live. They are customizable and scalable services you can use depending on your needs at any given time. These services keep you from exerting any effort and time, managing all the heavy lifting while presenting you with content that can go live in no time.

If you want to take things one step further and focus solely on growing your business, you can invest in a blog management service. This way, you will not have to worry about publishing and promoting your content or doing related research. The blog management team will provide you with a vast range of services encompassing all these processes.

Content Development Pros Offers Blog Writing & Blog Management Services

If you're looking for reliable writers and blog managers who will offer you affordable, effective, and scalable blog writing and management services, CDP has you covered!

We can provide you with a tailored blog writing service with the following benefits:

• Custom blogs with high-quality images
• Unlimited revisions
• Plagiarism checks
• Editing & proofreading
• Swift turnaround
• SEO-friendly, original, and valuable content
• Unquestionable customer support

Benefit from our blog writing services here!

Alternatively, if you are looking for an all-hands-on-deck approach, you will surely love our blog management services that offer the following:

• Content and blogging strategy
• Keyword and topic research
• 100% original, plagiarism-free content
• SEO-friendly content and royalty-free images
• Meticulous editing and proofreading
• Unlimited revisions
• Blog calendar
• Link building
• Quick and seamless publishing
• Social media marketing
• Weekly checks and bimonthly traffic and ranking reports

You can benefit from our blog management services here!