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From Google’s introduction of Gemini AI to LinkedIn’s new updates for its newsletter tool, let’s explore some thrilling digital marketing and generative AI developments!
Stay in the Know About the Latest in the SEO/Google Realm
Google Is Testing Its Gemini AI Model in Search
Google is testing its advanced multimodal large
language model, Gemini AI, in Search and Ads,
with plans for full integration next year. It has already
reduced latency in Search Generative Experience
responses by
40%.
Bard, Google's conversational AI, receives a significant upgrade powered by Gemini Pro, enhancing its reasoning and planning. Google anticipates Bard Advanced, powered by Gemini Ultra, early next year.
While Gemini AI is currently being tested, its imminent integration into Search signifies a transformative shift, emphasizing AI capabilities and innovations across Google's products.
The advancements also position Google competitively against OpenAI's GPT model. In fact, Gemini outperformed GPT-3.5 for six of eight industry benchmarks.
Google Gave Tips for Debugging Technical SEO
Google shared
three essential tips for diagnosing and resolving technical
SEO problems affecting indexing and
ranking. In this helpful YouTube video, Google highlighted the following
key tips:
Check If the Page Is Indexable:
- Utilize Google Search Console's URL inspection tool to determine if a page is indexed and indexable.
- Assess the last crawl date to gauge Google's interest.
- Request a crawl using the URL inspection tool.
Verify Duplicate Content and Canonicalization:
- Confirm if a page is marked as a duplicate, with another page designated as the canonical.
- Google suggests this is generally acceptable as long as the content is indexed and displayed in search results.
Inspect Rendered HTML for Anomalies:
- Distinguish between source code HTML and rendered HTML.
- Use the rendered HTML to identify issues, especially related to JavaScript execution or server/application code problems.
Google Advertisers Can Now Opt Out of the Search Network
Google responds to
brand safety concerns by allowing advertisers to opt out of
the Search Network. This decision came on the heels of an Analytics
report alleging Google search ads on inappropriate
non-Google websites, including those with adult content and
piracy issues.
In response, Google introduced the option to exclude search partners. Advertisers, facing potential brand reputation damage, can now temporarily exclude campaign types from search partner sites, effective until March 1, 2024.
Despite Google refuting Adalytics' claims, the move aims to address concerns, improve customer satisfaction, and prevent ads from appearing alongside content that could harm a brand's image. The initiative aligns with industry efforts to enhance brand safety.
What Is Breaking Ground in Generative AI & Content Marketing?
Google Introduced Gemini AI - Updates Bard With Gemini Pro
Google has
unveiled Gemini AI, its most advanced AI model, boasting
state-of-the-art multimodal capabilities for processing and
combining diverse information types.
Developed by Google DeepMind, Gemini 1.0 is available in three variants: Ultra, Pro, and Nano, each optimized for specific tasks. Gemini excels in understanding and combining text, code, audio, image, and video.
Notable for its exceptional coding skills, Gemini AI excels in generating, understanding, and explaining high-quality code across multiple programming languages.
Interestingly, Gemini AI has outperformed its competitor, including ChatGPT, in Massive Multitask Language Understanding (MMLU) benchmarks.
Additionally, Bard, Google's conversational AI, has received a significant upgrade by integrating Gemini Pro in its text-based interactions. It has enhanced its understanding, summarization, coding, and planning capabilities.
The model is also integrated into the Google Pixel 8 Pro smartphone, making it the first phone with built-in AI powered by Gemini Nano.
Microsoft Bing Is Testing Deep Search
Microsoft Bing
added Deep Search to its search capabilities. It’s a
new optional generative AI
feature
designed to assist users with complex queries lacking
straightforward answers.
Built on Bing's web index and GPT-4, Deep Search aims to understand various intents behind a query, providing an "ideal set of results" by considering multiple search variations.
It enhances the depth and specificity of search outcomes by showing results not explicitly linked to original keywords. Deep Search's relevance is assessed based on factors such as topic alignment, detail level, credibility, freshness, and popularity.
Currently, only randomly selected Bing users have access to Deep Search during testing.
WordPress Released Version 6.4.2 for Critical Vulnerability
For companies
looking to manage
their WordPress has urgently
released version
6.4.2 to
address a critical vulnerability that poses a risk of
remote code execution and potential site
takeover.
The vulnerability is associated with a feature introduced in WordPress 6.4 to enhance HTML parsing in the block editor. Users of versions 6.4 and 6.4.1 are particularly affected, and immediate updating is strongly advised.
Although the vulnerability is not directly exploitable in the core, the WordPress security team warns of potential high severity, especially in multisite installations and when combined with certain plugins.
The security patch aims to mitigate the risk of attackers executing PHP code on affected sites.
Unveiling the Latest in the World of Social Media
TikTok’s ‘What’s Next’ Trend Report Includes Crucial Tips for Advertisers
TikTok's 2024
prediction report reveals key trends for marketers,
emphasizing three pillars for brand engagement. Firstly,
"Curiosity Peaked" highlights TikTok's role in helping users
discover new trends.
Secondly, "Storytelling Unhinged" showcases TikTok's innovative storytelling formats. Lastly, "Bridging the Trust Gap" emphasizes how brands can establish trust through TikTok clips.
The 41-page report provides detailed insights, examples, and engagement stats for each trend. It's a valuable resource for marketers looking to align their strategies with evolving TikTok usage trends, offering direction and inspiration.
While requiring email sign-up, the report provides a comprehensive guide to enhance your TikTok marketing approach.
LinkedIn Rolled Out New Updates for Newsletters
LinkedIn enhances
its newsletter tools with new features to streamline the creation
process and provide more insights for creators.
Notably, the addition of duplicate draft templates allows creators to replicate past newsletter formats, ensuring consistency and saving time.
The platform introduces new analytics, offering performance trends over time, subscriber demographics, and optimization advice. These features are accessible to both individual authors and Pages with newsletters.
Additionally, LinkedIn updates the article preview display for better content visualization before publishing and improves author switching functionality.
With newsletter readership on the rise, these updates contribute to making LinkedIn newsletters a valuable consideration for content strategies in 2024.
