OpenAI is preparing to launch the GPT Store, an app store for custom apps based on its text-generating AI models, such as GPT-4. 

Developers creating GPTs must comply with OpenAI's updated usage policies and GPT brand guidelines before their models can be listed in the GPT store. 

GPTs, which don't require coding experience, can be simple or complex, tailored for tasks like answering recipe questions or checking code style. 

OpenAI's GPT Builder tool allows developers to specify capabilities in plain language. 

The GPT Store, initially announced in 2022, is part of OpenAI's shift towards a platform model, democratizing generative AI app creation.

Intel is launching Articul8 AI, a new enterprise-focused GenAI software company spun out from a proof-of-concept developed in collaboration with Boston Consulting Group (BCG). 

The generative AI system, developed over two years, can read text and images, addressing BCG's security requirements. 

Initially, BCG was the sole user, but Intel has scaled the platform for deployment in various industries, including finance, semiconductor, aerospace, and telecommunications. 

Articul8 offers AI capabilities prioritizing deployment speed, security, scalability, and sustainability. Arun Subramaniyan, formerly VP and GM at Intel’s data center and AI group, will serve as Articul8's CEO. Intel retains an undisclosed stake in the firm.

Google has initiated the first stage of its third-party cookie removal strategy, activating Tracking Protection for 1% of Chrome users globally. 

This marks a crucial step in Google's Privacy Sandbox initiative to eliminate third-party cookies by the second half of 2024. 

Although 1% might appear modest, it translates to a whopping 30 million users who will experience the privacy-focused data tracking process. 

Google's move away from third-party cookies will categorize users into anonymized topic listings, impacting targeted ad precision. 

While enhancing data control, these changes pose challenges for marketers, requiring adaptation to Google's Sandbox tools for effective campaigns amid the evolving landscape in 2024.

Google's John Mueller emphasizes the importance of careful planning before making significant user interface (UI) and user experience (UX) changes to a website to avoid potential SEO issues. 

He advises mapping out all changes, annotating those with SEO implications, and seeking help from experienced professionals if uncertain. 

Mueller warns that even with proper preparation, large site revamps or migrations can be prone to SEO mishaps, emphasizing the need to fix any issues promptly. 

His recommendations include crawling the website before and after changes, creating multiple backups, and staging the new website for review before going live. Overall, meticulous planning is crucial to prevent SEO setbacks during a site overhaul.

Google has indicated that a website's homepage may be the most crucial page to Google. 

During a Search Off the Record podcast, Gary Illyes stated that Google views the homepage as the most vital page on a site. 

This contradicts the historical trend where inner pages gained prominence due to focused link building efforts. It also challenges most marketers' belief that their inner pages hold more value to Google. 

However, John Mueller has consistently expressed similar views, noting that Google uses the homepage as a starting point for crawling and gauges the importance of pages by their proximity to the homepage.