Should You Use ChatGPT for Content Creation?

With 35 million people searching for it every month, ChatGPT is clearly the tool of the moment.

And it sounds like a dream:

Just enter a prompt and out comes content—fast, polished, and with images even.
Perfect for your business, right?

Well, not exactly.

Why Businesses Love AI Writing Tools (At First)

Let’s be honest:

ChatGPT is amazing at kickstarting content.
Need blog ideas? Rewrites? Captions? Drafts? Sorted.

But once the novelty wears off and you start to test how well it can perform compared to human writers, the cracks start to show.

ChatGPT It’s Good—But It’s Not That Good

Here’s why.

The perfect prompt doesn’t exist

Okay, maybe for a completely banal task, it might.

But even then, it might miss out on crucial information.

Searching for the latest information is often unfruitful

ChatGPT’s knowledge base contains data till April 2024 as of now.

Ask it to name the first 30 presidents in ascending order of their ages, and you’ll get a list.

But ask the color of the current president’s tie at his latest speech and watch it falter.

You’ll really take a hit if you’re relying on ChatGPT for the latest information when a simple search on Google Images can tell you the tie was red.

Keyword integration is a core challenge

When asked for trending, high search-volume keywords in 2025 for Real Madrid, I was told it would not be completely accurate.

Not only can ChatGPT not pull the latest ranking keywords, but it will also do a poor job of integrating them into your content.

Just check what we went through below, even after uploading our own keyword list for creating a web page.

Looks good, right? But here are the top 10 keywords in terms of search volume keywords I shared. 50% of the highest-ranking keywords were absent from the copy.

If you still need to purchase keyword research tools and spend time finding what’s trending and relevant, as well as fixing ChatGPT’s content, you’re already doing half the legwork.

And that’s time that could’ve gone to your business.

When the going gets tough, it unloads your data

After I ran more prompts for the web page. I asked ChatGPT to integrate some more keywords from the list I uploaded to its memory. The response:

When prompted for clarification on why it was asking for the keywords to be reuploaded, it confessed:

It can search the web now, but it uses Bing

I might be biased toward my favorite search engine (Google), but ChatGPT sure isn’t about its live search engine.

And with good reason—Google offers a depth of information that Bing cannot match with its larger and more frequently updated index.

And there’s a limit to which you can access latest information

A short, quick search of what the New York Stock Exchange closed at on 14th April 2025 will give you accurate numbers through its web search feature.

However, asking complex questions one after the other that require live search will put you at a standstill.

Unfortunately, while it’s an excellent tool for jumpstarting ideas and generating quick content in bulk, ChatGPT has limits no prompt can fix. It lacks human creativity, instinct, and the ability to read the room — no subjective take, no lived experience, no original thought.

But if there’s one human trait it does share, it’s this:

The Most Human Thing About ChatGPT? It Makes Mistakes.

ChatGPT absolutely has value, especially when you need a starting point — but even its own disclaimer tells the real story:

You still need to verify facts, double-check sources, and review everything before you hit publish. While it can be trained to mimic your tone, it can’t replicate your judgment, values, or nuanced thinking - and ChatGPT agrees.

That’s why no matter how good and quick the tech gets, you’ll always need a human to do what AI can’t: think for your brand.

And more importantly, you need to think about who you’re creating content for and where they’ll actually discover you.

ChatGPT Content Isn’t Always Found Content

Using ChatGPT to speed up content creation is smart.

But if your goal is to attract real traffic and convert readers, you need to publish where your audience is actually searching — and that’s still Google.

In fact, Google’s search volume was 373x higher than ChatGPT’s in 2024.

If you want your content to rank and convert, you have to write for them—not just speed, volume, or convenience.

Ranking on Google Takes More Than AI Output

Creating fast, well-written content isn’t enough to get noticed by Google — and neither is stuffing in keywords.

Google’s ranking systems prioritize content that shows Experience, Expertise, Authoritativeness, and Trustworthiness — what it calls E-E-A-T.

Here’s how ChatGPT stacks up:

Google’s requirements may seem simple, but without the right planning, research, and prompt, you won’t get the desired results from it.

Creating Helpful, Reliable, People-first Content  

You’ve just read Google’s ranking mantra. Its automated ranking system is made by the people and for the people, which is exactly what your content should aim for. ChatGPT can never be the entire equation for this, and you’ll always need a human touch to perfect it for your audience.  

If you’re a brand, business, author, or thought leader, we’ll bring the human element to your content with 15+ years of expertise—so you can attract, inspire, and convert your audience. From full blogs to websites to editing, we help your message land with impact on Google.

Every blog, article, and web copy comes with a 100% Crawl Guarantee.

If your content doesn’t rank in 15 days, you’ll get a free rewrite until it does.

Fill the form below to get a free human-written trial blog and see the difference