How We Scaled This Software Company’s Conversions by 2,700%

Contrary to what many SaaS founders would have you believe, you don’t have to reinvent the wheel to scale your software company.

The smartest algorithms can break. The prettiest landing pages can flatline your conversions. That’s why we stick to what works—but obsess over the “how.”

Diving into the Mariana Trench of a consumer’s mindset and optimizing every pixel for maximum conversion takes time and effort, but it’s possible (we did it!).

And the results were, frankly, insane: a 2,700% jump in conversions. And in this post, we’ll show you exactly how we got there.

Part 1: The Client

In 2022, Vates—a multi-award-winning provider of custom software development and IT solutions headquartered in Latin America—came to us with a challenge: ramp up their content marketing and fuel growth, and do it fast.

Vates wasn’t your run-of-the-mill IT shop. Their SaaS client roster reads like a Fortune 500 roll call: McAfee, HP, Verizon, Bayer, Citibank. With offices in Chile and Argentina and decades of experience under their belt, they knew how to deliver high-end solutions at a global scale.

Fast forward to today: Vates and their 500+ engineers are now part of EPAM, one of the world’s biggest software engineering giants. That’s the caliber of client we’re talking about.

Part 2: The Challenge

Scaling a SaaS business is no walk in the park—it’s a complex, fast-moving world where even a small UX change or new feature can create an entirely new product. That’s why we needed to fully understand Vates’ core solutions before diving into marketing.

Vates’ goal was simple: dominate SERPs, and do it fast. PPC was on the table, but the real value in scaling a SaaS product is a sustainable strategy—organic traffic and long-term brand-building.

They wanted organic traffic and brand-building side by side, so search engine optimization became a key part of the scale-up strategy.

Their primary focus:

• Higher rankings on SERPs
• Increased organic traffic
• More B2B software sales

The goal was clear—we had to bring conversions to the table, not just traffic.

But a conversion funnel in SaaS is a bit more complicated: a “purchase” doesn’t always mean a sale—it could mean a free trial or a demo, and the real conversion happens when a customer continues to use the product after the trial run. That’s why SaaS funnel metrics are quite different from those of other businesses.

We also needed to establish augmented services. Most SaaS clients require after-sales services to get the hang of the product, and they often look for customer support programs and free consultations before proceeding with a trial. That’s why demonstrating credibility and trust was paramount.

Part 3: The Plan

The path to increasing conversions called for a cohesive strategy—we needed to crank up their web traffic by ranking for commercial and transactional intent keywords—the kind that would get a visitor to take their credit card out of their wallet.

That’s the route we took with Vates—strategic, laser-focused, and driven by data—because traffic for the sake of traffic is useless. We were hunting for the kind of visitors who actually convert.

Our strategic SaaS marketing action plan included monthly activities revolving around:

• Google My Business optimization: We kept the GMB listing fresh with updated services, new posts, and strategic keywords to boost local visibility and keep Vates showing up in relevant local searches.
• Content management: We performed regular audits to prune underperforming pages, improve internal linking, and ensure every piece of content was pulling its weight for SEO and conversions.
• Communities and directories: We identified niche communities, professional associations, and directories where Vates’ presence could translate into authority signals—and, more importantly, referral traffic that converts.
• Classified ads: We placed targeted ads in high-traffic classifieds to tap into buyers actively searching for software solutions—each copy written with relevance and audience intent.
• Blogging: We kept Vates’ blog updated with posts tailored to informational and commercial keywords, while also securing guest posts on high-authority industry sites to build backlinks and brand credibility.
• Social media: We crafted thought-leadership pieces, LinkedIn articles, and SEO-friendly posts designed to rank and drive real traffic back to the site.

But activities alone don’t guarantee results. Execution is everything. Your efforts go out the window if you don’t hit the bullseye.

We set up robust tracking across every channel, generated weekly and monthly reports (not just vanity dashboards), and regularly analyzed customer behavior data for SaaS conversion optimization.

When you’re aiming to increase conversions, you can’t afford to run on autopilot. You’ve got to watch the data like a hawk—and move fast when it tells you something needs to change.

Part 4: The Result

The results were off the charts. We achieved a staggering 65,985.71% increase in organic traffic, which is exactly as wild as it sounds.

Top-performing companies in the industry typically grow annually by up to 70%. In contrast, our sales exploded by 2,700% over the previous year—a new B2B SaaS conversion milestone for our team.

Vates also secured Top 3 SERP rankings for 15 commercial and transactional keywords, giving them serious internet real estate.

And as a cherry on top, we drove a 19.10% decrease in bounce rate, meaning visitors stayed longer and engaged more deeply with the content.

Part 5: Before & After

To give a clearer picture of how these strategies translated into real SaaS sales, here’s a before-and-after snapshot showing just how dramatic the transformation was:

2022 (Before)
Organic Traffic Users	Conversion Rate	Keywords With Top 3 SERP Ranking	Bounce Rate
14	0.01%	2	73.33%
2023 (After)
Organic Traffic Users	Conversion Rate	Keywords With Top 3 SERP Ranking	Bounce Rate
9252	0.28%	15	59.32%

Software is almost always a high-involvement purchase. That’s why SaaS strategies aren’t about overnight miracles—they’re about precision, consistency, and a relentless focus on what actually drives conversions.

For Vates, that meant digging deep into buyer intent, building content and visibility in all the right places (instead of spraying and praying), and religiously following the numbers every step of the way. The results speak for themselves.